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CHAPTER III
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THE PRIME MINISTER DECIDES TO ADVERTISE

One of the characteristics of the Night Club is its mixed membership.

"Rummy crowd, ain't we?" Bindle had remarked to Sallie Carruthers the first night she was present. "There ain't a pair anywheres, except p'raps you an' me, miss."

And so it was, the only thing we have in common is our humanity. To see Angell Herald1 doing the "ladies' man" to Sallie is a sight that gives the rest of us a peculiar2 joy.

"'E do work 'ard, an' she bears it like a good un," was Bindle's comment.

Angell Herald's views on women are those of the bon viveur of the saloon bar. When he addresses Sallie his whole manner changes, just as most people's idiom undergoes revision when they write a letter. You can see the dear fellow pulling himself together and, metaphorically3, shooting out his cuffs4 and straightening his tie as a preliminary to opening fire. His manners are superb, elaborate, suburban5. If Sallie happen to wander near the door, Angell Herald dashes forward and opens it, attracting general attention and arresting everybody's conversation.

"He's got more manners than breeding," Dare once whispered to me after a particularly elaborate demonstration6 of Herald's politeness. If Sallie rises, Herald comes to his feet with a suddenness that has been known to overset his chair.

He has no humour, but many jokes—most of which are for men only. It took him some time to gauge7 his company, when Dick Little introduced him to our circle, and it came about thus.

One evening he had told a particularly pointless "man's story," and his was the only laugh that announced its conclusion. Dick Little strove to smooth over the hiatus; but Bindle, whose disgust was obvious, had thrown a bomb upon troubled waters by enquiring8 of Dick Little with great innocence9, "Let me see, sir, I think you said you was out o' carbolic'!" From that date Angell Herald's stories were merely pointless without being obscene. Sallie's presence was a good influence.

In spite of his limitations, Angell Herald is not a bad fellow, and he told us many amusing stories of the "publicity10" world. He knows Fleet Street thoroughly11 from the "box-office" point of view, and he seems to regard the editorial aspect of the newspaper world with amused tolerance12. "Where would those scribblers be," he would enquire13 with fine scorn, "without adverts14.? Yet would you believe it," he had once said to Dare, "they look down upon us?"

"Most extraordinary," Dare had responded.

"Still it's a fact," Angell Herald had assured him, with the air of a man who knows from a friend at the Admiralty that fifty German submarines were sunk during the previous week.

Angell Herald was always the publicity agent, even when telling his stories. Dare had once said with great truth, "There is more herald than angel about the dear chap."

Dare was particularly interested in the following story:—

The morning had begun badly. The coffee was cold and the bacon burnt. Angell Herald spoke16 to Mrs. Wiggins about it, and she had promptly17 given notice. In Mrs. Wiggins it was nothing new for her to give notice. She generally did so twice a week; but this was the third time during the current week, and it was only Tuesday. Angell Herald had been forced to apologise. He hated apologising—except to a client. Then there was an east wind blowing He disliked east winds intensely, they affected18 his liver.

On the way to the office he called in and had his hat ironed. He also bought a rose. He always buys a rose when there is an east wind, and he likewise always has his hat ironed; it mitigates19 the pinched expression of his features.

As he entered his office, he was conscious of not replying to Pearl's "Good morning." Pearl is Angell Herald's clerk, the only member of his staff. With somewhat ambiguous humour Angell Herald calls him "the pearl of great price," as every fortnight with painful regularity20 he asks for a rise—he never gets it. When Pearl is not asking for a rise, he is soliciting21 a half-holiday in which either to marry a friend, or bury a relative. Pearl is entirely22 lacking in originality23. That is what makes him a most admirable clerk for an advertising24 man.

On this particular morning, Angell Herald each had a funeral on the same day. They closed the office and met at Epsom! Neither referred to the matter subsequently.

On this particular morning Angell Herald saw that Pearl was in a state of suppressed excitement. Something had happened. Was it another friend desirous of getting married, or a double death? Pearl himself, however, settled the matter by saying:

"There's a letter from No. 110 Downing Street, sir."

Then, of course, his employer knew that it was merely insanity25.

"Don't be an ass15, Pearl," was the retort. Angell Herald allows Pearl a considerable amount of licence, because he is valuable to him. Furthermore, he permits his subordinate to joke sometimes, in lieu of increasing his salary.

Pearl's reply was to produce a letter, franked with the stamp of the Prime Minister. Angell Herald tore it open, hurriedly, and read:—

To Angell Herald, Esq.,

    382 Fleet Street, E.G.

DEAR SIR,

Your name has been given to me as an expert in the matter of publicity. I shall be glad if you will call here at 10.30 to-morrow with regard to a matter of considerable importance.

I am,

    Yours faithfully,

            LLEWELLYN JOHN.

Angell Herald was overwhelmed. Mr. Llewellyn John, who had held office for years with the Waightensea Ministry26, and had just formed a Government of his own, was sending for him, Angell Herald, Publicity Agent, and furthermore had signed the letter himself. It was bewildering. What could it mean?

Angell Herald, turning to Pearl and, pulling himself together, announced casually27:

"I shall probably be some time, Pearl. I have an engagement with"—and he mouthed the words—"Mr. Llewellyn John, at Downing Street, at 10.30, which will probably occupy me some time."

The burnt bacon, the cold coffee, Mrs. Wiggins' notice; all were forgotten in the dropping of Pearl's jaw28. It was a delight to his chief to see the clerk's surprise.

At 10.25 sharp, Angell Herald was enquiring for Mr. Llewellyn John at 110 Downing Street. It was clear that he was expected. He was led along a corridor, through a wide hall, and eventually into a large room. From the further corner a little man, with generous grey hair or a more than conventional length and a smile of bewildering sunniness, rose and came towards him.

"Mr. Angell Herald?" he enquired29.

Angell Herald bowed. He had momentarily lost the power of speech. The Prime Minister held out his hand, Angell Herald grasped it. He was prepared to grasp anything to make up for his silence.

"Pray, sit down," said the Prime Minister. "I want to have a confidential30 chat with you."

Angell Herald sat down. He twirled his hat in his hands. He was conscious of the perfume of his rose, and that he was behaving like an ass. He looked round the room. He felt he could do anything in the world save look at this great little man, who sat smiling opposite to him. It was Mr. Llewellyn John who broke the silence.

"Now, Mr. Herald. I hear you are an expert of publicity methods."

Angell Herald bowed.

"You may be wondering why I sent for you?"

Angell Herald muttered something to the effect that he was.

"Well," said the Prime Minister deliberately31, "it is because I have decided32 to advertise."

"To what, sir?" blurted33 out the astonished publicity agent.

"To advertise. Why should not a Government be advertised just as a pill, a concert-singer, or a rubber-tyre? Everybody advertises, and we must advertise. Those who don't will go to the wall—or in Opposition34, which is the same thing."

Angell Herald introduced a tactful little laugh. It was a success.

"Certainly," he replied, beginning to feel more at ease. "Quite naturally, I agree with you. Now, an inspired article, for instance, in The Age, an illustrated35 interview in The Briton, with pictures of yourself playing with dogs, children and things, a——"

"My dear sir, those are obsolete36 methods. We are living in a new age, an age that requires novelty. If you advertise in the right way, you will get your public; but you have to hit it very hard to make it look. My friend Mr. Chappledale, for instance, he advertises; but there is no originality in his methods. Sir Lomas Tipton, he advertises; but how? I might endeavour to get together a football team to 'lift' the English Cup; but what good would that do?"

"Quite so," was the dazed response, "quite so."

"Take the late Lord Range, for instance," continued Mr. Llewellyn John. "He understood modern methods. Instead of stating, as some antiquated37 Minister might, that the King and country needed 300,000 high-explosive shells, he said: 'Lord Range calls for 300,000 high-explosive shells.' He was up to date, and he got them. A magnificent fellow Range. Didn't care a—ahem! for anybody. Was even rude to me," he muttered reminiscently. "I liked him for it.

"Now take the Cyrils, that famous Parliamentary family dating back for centuries. They do not know how to advertise. Ten years hence there won't be a Cyril in the House of Commons. There may be a few in the House of Lords—that depends on democracy.

"Then there's my old friend Waightensea. He did not advertise as the needs of the political situation demanded he should, and the result is that he has had to go. It does not matter who you are in these days—bishop or blacksmith, Prime Minister or pierrot—you've got to advertise—the war has brought us this!"

Hitherto Angell Herald had regarded himself as second to none in the advertising world; but Mr. Llewellyn John made him feel a child at the game.

"The most far-seeing man in Europe has been the Kaiser. He was the first who understood the true value of advertisement, and he ran it for all he was worth. We laughed at him, but we listened. Some people think he overdid38 it a little," this with a smile; "but still among monarchs39 he certainly was the first to appreciate that you have got to run a monarchy40 rather as you have a patent medicine, spend ninety per cent. of your money on advertising, and the other ten per cent. on the article itself—less if possible."

Again the Prime Minister flashed upon his visitor that bewildering smile. Angell Herald hinted that this would be a very big business, involving many thousands of pounds.

"Quite so," remarked Mr. Llewellyn John. "Now, the point is, what can this additional expenditure41 be charged up against? It can't be travelling expenses, because even a Prime Minister could not spend five figures a year on travelling. Secret Service would be difficult. Personally I rather lean to the Naval43 Estimates."

"The Naval Estimates!" cried Angell Herald.

"Exactly," was the reply. "We are always a little inclined to be penurious44 over the Army; but if there is one thing that an Englishman is generous about—always excepting the question of meals—it is the Naval Estimates. Yes," he continued, as if to himself, "I think we might charge it up against the Naval Estimates.

"It is of no use making speeches, no one reads them. We don't care for politics. We are a nation of grumblers in search of scapegoats45. As you know, I broke into epigrammatic utterances47. Look at their success. You will remember what a sensation I created with that clarion48 call of mine, 'Now we sha'n't be long!' the cables and Marconi installations thrilled and stuttered it throughout the habitable globe. I followed it with ''Arf a mo',' which was even more popular. My greatest cry, however, was 'Pip-pip!' which has been translated into two hundred and eighty-seven languages and dialects."

Angell Herald smiled sympathetically. He had never felt so much like a schoolboy undergoing instruction than as he listened to this remarkable49 man, who was teaching him his own business.

"And now, for the future," continued Mr. Llewellyn John, "we are going to strike out a new line. I intend to advertise my Ministry, advertise it as no ministry has ever been advertised before. I will make the Kaiser look parochial and Mr. Moosephalt provincial50. Now let us get down to brass51 tacks52. America is wonderfully apt in her expressions. I only discovered this after she joined the Allies. Have you a notebook with you, Mr. Herald?"

"Yes, sir," replied Angell Herald, hastily drawing one from his pocket, relieved at having something to do.

"Now listen," the Prime Minister continued. "I propose to have pages in the principal newspapers devoted53 to separate subjects. One will be, for instance, 'The Home Life of England.' There will be pictures of myself and family enjoying the home life, entertaining my friends at home, golfing, playing hop-scotch with my children——"

"But," interrupted Angell Herald, "isn't the Home Life stunt54 a little played out?"

"Exactly, my dear Mr. Herald, exactly. That is just what I was coming to. There will also be pictures showing me entertaining guests at the Ritz-Carlton, at the Opera, at the pantomime, at the theatre, at the races, at Westminster Abbey, at boxing matches."

"But," interrupted Angell Herald, "how is this to be called 'The Home Life?'"

"My dear sir, the Larger Home Life, the Larger Home Life. Get that well into your mind. I am appealing to the great public, not the relics55 of the early Victorian Era, the Little Home-Lifers, sitting one on either side of silly artistic56 fireplaces, gaping57 into each other's stupid eyes, and looking and feeling unutterably bored. Let us have the Large Home-Lifers. Occasionally, when the weather is warm, I shall put in an appearance at the public swimming-baths; my figure will stand it."

"Excellent!" Angell Herald murmured. "Wonderful!" He was thrilled by this man's genius.

"Then another would be 'The Fleet'—Great Britain's Love for Her Navy.' It's a fine call, it's a thrilling call. I shall have myself photographed entering the train, lunching in the train, getting out of the train, being received by the local authorities. Then I shall see myself pictured with Sir Goliath Maggie on board The Aluminium58 Earl. I shall make a speech about the Nelson touch, dragging in the Chesapeake and Shannon, and touching59 lightly upon the story of the Revenge. No, on second thoughts I cannot do that. America has come in, and Spain may at any moment. No," he added musingly60, "that will not do. They say I lack statesmanship, and that would give them an admirable peg46. No, we'll let that go."

"Then again I shall deal with the Woman Question, from a new point of view. I shall speak more or less sympathetically upon the subject of revolutionary propaganda and sedition61. Here I shall bring in another famous epigram I have prepared. 'The Hand that rocks the Empire rules the World.' I shall be photographed receiving flowers, having my hat knocked off by an irate62 woman, possibly being embraced by another woman in a moment of political ecstasy63. That will appeal to the public tremendously."

"Excellent!" murmured the bewildered publicity agent, conscious of the inadequacy64 of the word.

"But there is one important thing. To each of these huge scale advertisements there must be a moral. There must be something that will appeal to the imagination of the Briton, and, as you and I know, nothing so appeals to him as that which touches his pocket. It is Democracy that will rule the world in future. Now in the case of the Home Life of England, for instance, I shall comment upon the unnecessary extravagance that I have observed in certain quarters, notably65 the gorgeous uniforms of the officials at the Ritz-Carlton. I shall pass a Bill quickly through the House taxing silk stockings for men and the wearing of calves66. That will please the public.

"Then with regard to the Navy, I shall call attention to the enormous amount of brass-work. I shall incidentally refer to the fact that something like a quarter of a million per annum is spent on brass-polish for the Navy. I shall give the necessary orders through the First Lord that all brass-work shall in future be japanned, and so on."

"Mr. Llewellyn John," Angell Herald burst out, "what a loss you are to the advertising world!"

The Prime Minister smiled, and continued:

"Then there comes the personal question. There must be little paragraphs about myself constantly in the papers. For instance, as I am leaving this place I slip in getting into my car, and have to be led back into the house. There will be photographs of the policeman who rushes up, the look of solicitude67 on his face. There will also be photographs of the policeman's wife and the policeman's daughter—possibly a son or nephew serving at the front. My family will be photographed at the windows, looking out anxiously to see what has happened. There can also be a few personal particulars about my chauffeur68.

"Later I shall be photographed limping out of the house and being helped into the car by three secretaries, four policemen and my chauffeur. In the press there will be comments upon my stoicism. How, in spite of being in obvious pain, I put the affairs of the Empire before those of my own person. Later, possibly there may be an attempt to abduct69 my daughter. Another time there can be an attempt on my life."

"On your life, sir?"

"Oh, yes, yes," he continued airily. "These things can always be arranged. You see, I can be walking in some lonely place, and you can come up and—well, knock me down."

"Me!" gasped70 Angell Herald in ungrammatical horror.

"Exactly," he replied, as if it were the most ordinary thing in the world for a publicity-agent to knock down a Prime Minister. "A great sensation would be created, and it would extend to the ends of the earth. We could suggest that the Kaiser was deeply involved in the plot.

"Again, I can slip on a banana skin, and run a shirt Bill through the House providing that everyone who eats bananas must carry about the skins until he gets home, where they must be put in the dust-bin. This would gain for me the vote of every human being who has ever slipped on a banana skin.

"Finally we come to the epigrammatic phrases. There is one I have in mind that should create a sensation. It is: 'One of these days you'll see what you won't wait for.' I got it from one of the furniture men who assisted when I moved into No. 110; a droll71 fellow, an exceedingly droll fellow. His name was—let me see, yes, Joseph Bindle. I thought of asking him to join my Ministry, but I remembered the prejudice that one has to fight in this country in all matters affecting innovation. Another phrase that may be useful to us is: 'All is not cult42 that kulturs.'

"Oh! by the way, couldn't we run 'The Twenty-three Gentlemen who are always too late' on the lines of 'Ten Little Nigger Boys?' I think there's something in that.

"But we must first have some refreshment72. Ah! here it is."

A maid entered with a tray on which were two glasses of milk and three small oatmeal biscuits. Angell Herald took the milk, but refused the biscuits. Mr. Llewellyn John took the other glass and a biscuit, which he put on the table beside him. When the maid had retired73 he explained with a laugh:

"My official lunch, the photographer and cinema operator will be here in a minute. We expect great things from both the photograph and the film. 'An Ascetic74 Premier75' we are calling it. Now drink your milk."

Angell Herald gulped76 down a mouthful of the unaccustomed fluid, and put down the glass well out of reach.

"Yes," continued Mr. Llewellyn John, "there is a vast field before us. Now, Mr. Herald, will you or will you not throw yourself wholeheartedly into this project? It is a chance of a lifetime. Will you become the first Head of my Publicity Bureau? You can name your own terms. I want you to do the thing thoroughly, and no expense will be spared."

For some reason or other Angell Herald found himself dumb. He could do nothing but gaze at Mr. Llewellyn John in bewilderment. He strove to speak. His tongue seemed to cleave77 to the roof of his mouth. Mr. Llewellyn John looked at him in surprise.

"Do you hear me, sir? Do you hear me, sir?" he vociferated, banging his hand on the table. "Do you hear me, sir?"

Then something seemed to happen. The scene faded, and Angell Herald found that it was not Mr. Llewellyn John's voice, but that of Mrs. Wiggins; and he was in bed, and somebody was knocking outside his door, obviously Mrs. Wiggins.

"Do you hear me, sir?" she repeated. "It is eight o'clock, and I've knocked three times."

"An' you dreamt all that, sir?" enquired Bindle of Angell Herald.

"Every word of it," Herald replied as if scorning to lay claim to imagination.

"Wonderful!" was all Bindle said, and the eye that looked over the brim of his pewter caught mine and the lid slowly drooped78 and then raised itself again. There is a world of expression in Bindle's eyes—when taken singly.

The story had really been a "rag" planned by Dick Little and Dare, whom Angell Herald had told that he dreamed he had been asked by Mr. Llewellyn John to become Minister of Publicity, and we had looked forward with some interest to see how he would take the yarn79. He had accepted it, without comment.

"That chap would accept anything that he thought increased his own importance," said Carruthers after Angell Herald's departure.

"Fancy them a-knowin' all about me at Downin' Street," remarked Bindle as he rose to go.


点击收听单词发音收听单词发音  

1 herald qdCzd     
vt.预示...的来临,预告,宣布,欢迎
参考例句:
  • In England, the cuckoo is the herald of spring.在英国杜鹃鸟是报春的使者。
  • Dawn is the herald of day.曙光是白昼的先驱。
2 peculiar cinyo     
adj.古怪的,异常的;特殊的,特有的
参考例句:
  • He walks in a peculiar fashion.他走路的样子很奇特。
  • He looked at me with a very peculiar expression.他用一种很奇怪的表情看着我。
3 metaphorically metaphorically     
adv. 用比喻地
参考例句:
  • It is context and convention that determine whether a term will be interpreted literally or metaphorically. 对一个词的理解是按字面意思还是隐喻的意思要视乎上下文和习惯。
  • Metaphorically it implied a sort of admirable energy. 从比喻来讲,它含有一种令人赞许的能量的意思。
4 cuffs 4f67c64175ca73d89c78d4bd6a85e3ed     
n.袖口( cuff的名词复数 )v.掌打,拳打( cuff的第三人称单数 )
参考例句:
  • a collar and cuffs of white lace 带白色蕾丝花边的衣领和袖口
  • The cuffs of his shirt were fraying. 他衬衣的袖口磨破了。
5 suburban Usywk     
adj.城郊的,在郊区的
参考例句:
  • Suburban shopping centers were springing up all over America. 效区的商业中心在美国如雨后春笋般地兴起。
  • There's a lot of good things about suburban living.郊区生活是有许多优点。
6 demonstration 9waxo     
n.表明,示范,论证,示威
参考例句:
  • His new book is a demonstration of his patriotism.他写的新书是他的爱国精神的证明。
  • He gave a demonstration of the new technique then and there.他当场表演了这种新的操作方法。
7 gauge 2gMxz     
v.精确计量;估计;n.标准度量;计量器
参考例句:
  • Can you gauge what her reaction is likely to be?你能揣测她的反应可能是什么吗?
  • It's difficult to gauge one's character.要判断一个人的品格是很困难的。
8 enquiring 605565cef5dc23091500c2da0cf3eb71     
a.爱打听的,显得好奇的
参考例句:
  • a child with an enquiring mind 有好奇心的孩子
  • Paul darted at her sharp enquiring glances. 她的目光敏锐好奇,保罗飞快地朝她瞥了一眼。
9 innocence ZbizC     
n.无罪;天真;无害
参考例句:
  • There was a touching air of innocence about the boy.这个男孩有一种令人感动的天真神情。
  • The accused man proved his innocence of the crime.被告人经证实无罪。
10 publicity ASmxx     
n.众所周知,闻名;宣传,广告
参考例句:
  • The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
  • He dismissed the event as just a publicity gimmick.他不理会这件事,只当它是一种宣传手法。
11 thoroughly sgmz0J     
adv.完全地,彻底地,十足地
参考例句:
  • The soil must be thoroughly turned over before planting.一定要先把土地深翻一遍再下种。
  • The soldiers have been thoroughly instructed in the care of their weapons.士兵们都系统地接受过保护武器的训练。
12 tolerance Lnswz     
n.宽容;容忍,忍受;耐药力;公差
参考例句:
  • Tolerance is one of his strengths.宽容是他的一个优点。
  • Human beings have limited tolerance of noise.人类对噪音的忍耐力有限。
13 enquire 2j5zK     
v.打听,询问;调查,查问
参考例句:
  • She wrote to enquire the cause of the delay.她只得写信去询问拖延的理由。
  • We will enquire into the matter.我们将调查这事。
14 adverts c82a22098d5133b18bfb64b60b66048d     
advertisements 广告,做广告
参考例句:
  • the adverts on television 电视广告
  • The adverts are not very informative. 这些广告并没有包含太多有用信息。
15 ass qvyzK     
n.驴;傻瓜,蠢笨的人
参考例句:
  • He is not an ass as they make him.他不象大家猜想的那样笨。
  • An ass endures his burden but not more than his burden.驴能负重但不能超过它能力所负担的。
16 spoke XryyC     
n.(车轮的)辐条;轮辐;破坏某人的计划;阻挠某人的行动 v.讲,谈(speak的过去式);说;演说;从某种观点来说
参考例句:
  • They sourced the spoke nuts from our company.他们的轮辐螺帽是从我们公司获得的。
  • The spokes of a wheel are the bars that connect the outer ring to the centre.辐条是轮子上连接外圈与中心的条棒。
17 promptly LRMxm     
adv.及时地,敏捷地
参考例句:
  • He paid the money back promptly.他立即还了钱。
  • She promptly seized the opportunity his absence gave her.她立即抓住了因他不在场给她创造的机会。
18 affected TzUzg0     
adj.不自然的,假装的
参考例句:
  • She showed an affected interest in our subject.她假装对我们的课题感到兴趣。
  • His manners are affected.他的态度不自然。
19 mitigates 0477da3287368a0778f6a1bb455146a8     
v.减轻,缓和( mitigate的第三人称单数 )
参考例句:
  • Data Control is the containment of activity. It is what mitigates risk. 数据控制就是限制攻击者活动的机制,它可以降低安全风险。 来自互联网
  • Laziness also mitigates the threat from piracy. 懒散也减轻了来自盗版的威胁。 来自互联网
20 regularity sVCxx     
n.规律性,规则性;匀称,整齐
参考例句:
  • The idea is to maintain the regularity of the heartbeat.问题就是要维持心跳的规律性。
  • He exercised with a regularity that amazed us.他锻炼的规律程度令我们非常惊讶。
21 soliciting ca5499d5ad6a3567de18f81c7dc8c931     
v.恳求( solicit的现在分词 );(指娼妇)拉客;索求;征求
参考例句:
  • A prostitute was soliciting on the street. 一名妓女正在街上拉客。 来自《简明英汉词典》
  • China Daily is soliciting subscriptions. 《中国日报》正在征求订户。 来自《现代英汉综合大词典》
22 entirely entirely     
ad.全部地,完整地;完全地,彻底地
参考例句:
  • The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
  • His life was entirely given up to the educational work. 他的一生统统献给了教育工作。
23 originality JJJxm     
n.创造力,独创性;新颖
参考例句:
  • The name of the game in pop music is originality.流行音乐的本质是独创性。
  • He displayed an originality amounting almost to genius.他显示出近乎天才的创造性。
24 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
25 insanity H6xxf     
n.疯狂,精神错乱;极端的愚蠢,荒唐
参考例句:
  • In his defense he alleged temporary insanity.他伪称一时精神错乱,为自己辩解。
  • He remained in his cell,and this visit only increased the belief in his insanity.他依旧还是住在他的地牢里,这次视察只是更加使人相信他是个疯子了。
26 ministry kD5x2     
n.(政府的)部;牧师
参考例句:
  • They sent a deputation to the ministry to complain.他们派了一个代表团到部里投诉。
  • We probed the Air Ministry statements.我们调查了空军部的记录。
27 casually UwBzvw     
adv.漠不关心地,无动于衷地,不负责任地
参考例句:
  • She remarked casually that she was changing her job.她当时漫不经心地说要换工作。
  • I casually mentioned that I might be interested in working abroad.我不经意地提到我可能会对出国工作感兴趣。
28 jaw 5xgy9     
n.颚,颌,说教,流言蜚语;v.喋喋不休,教训
参考例句:
  • He delivered a right hook to his opponent's jaw.他给了对方下巴一记右钩拳。
  • A strong square jaw is a sign of firm character.强健的方下巴是刚毅性格的标志。
29 enquired 4df7506569079ecc60229e390176a0f6     
打听( enquire的过去式和过去分词 ); 询问; 问问题; 查问
参考例句:
  • He enquired for the book in a bookstore. 他在书店查询那本书。
  • Fauchery jestingly enquired whether the Minister was coming too. 浮式瑞嘲笑着问部长是否也会来。
30 confidential MOKzA     
adj.秘(机)密的,表示信任的,担任机密工作的
参考例句:
  • He refused to allow his secretary to handle confidential letters.他不让秘书处理机密文件。
  • We have a confidential exchange of views.我们推心置腹地交换意见。
31 deliberately Gulzvq     
adv.审慎地;蓄意地;故意地
参考例句:
  • The girl gave the show away deliberately.女孩故意泄露秘密。
  • They deliberately shifted off the argument.他们故意回避这个论点。
32 decided lvqzZd     
adj.决定了的,坚决的;明显的,明确的
参考例句:
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
33 blurted fa8352b3313c0b88e537aab1fcd30988     
v.突然说出,脱口而出( blurt的过去式和过去分词 )
参考例句:
  • She blurted it out before I could stop her. 我还没来得及制止,她已脱口而出。
  • He blurted out the truth, that he committed the crime. 他不慎说出了真相,说是他犯了那个罪。 来自《简明英汉词典》
34 opposition eIUxU     
n.反对,敌对
参考例句:
  • The party leader is facing opposition in his own backyard.该党领袖在自己的党內遇到了反对。
  • The police tried to break down the prisoner's opposition.警察设法制住了那个囚犯的反抗。
35 illustrated 2a891807ad5907f0499171bb879a36aa     
adj. 有插图的,列举的 动词illustrate的过去式和过去分词
参考例句:
  • His lecture was illustrated with slides taken during the expedition. 他在讲演中使用了探险时拍摄到的幻灯片。
  • The manufacturing Methods: Will be illustrated in the next chapter. 制作方法将在下一章说明。
36 obsolete T5YzH     
adj.已废弃的,过时的
参考例句:
  • These goods are obsolete and will not fetch much on the market.这些货品过时了,在市场上卖不了高价。
  • They tried to hammer obsolete ideas into the young people's heads.他们竭力把陈旧思想灌输给青年。
37 antiquated bzLzTH     
adj.陈旧的,过时的
参考例句:
  • Many factories are so antiquated they are not worth saving.很多工厂过于陈旧落后,已不值得挽救。
  • A train of antiquated coaches was waiting for us at the siding.一列陈旧的火车在侧线上等着我们。
38 overdid 13d94caed9267780ee7ce0b54a5fcae4     
v.做得过分( overdo的过去式 );太夸张;把…煮得太久;(工作等)过度
参考例句:
  • We overdid the meat and it didn't taste good. 我们把肉煮得太久,结果味道不好了。 来自《简明英汉词典》
  • He overdid and became extremely tired. 他用力过猛,感到筋疲力尽。 来自《现代英汉综合大词典》
39 monarchs aa0c84cc147684fb2cc83dc453b67686     
君主,帝王( monarch的名词复数 )
参考例句:
  • Monarchs ruled England for centuries. 世袭君主统治英格兰有许多世纪。
  • Serving six monarchs of his native Great Britain, he has served all men's freedom and dignity. 他在大不列颠本国为六位君王服务,也为全人类的自由和尊严服务。 来自演讲部分
40 monarchy e6Azi     
n.君主,最高统治者;君主政体,君主国
参考例句:
  • The monarchy in England plays an important role in British culture.英格兰的君主政体在英国文化中起重要作用。
  • The power of the monarchy in Britain today is more symbolical than real.今日英国君主的权力多为象徵性的,无甚实际意义。
41 expenditure XPbzM     
n.(时间、劳力、金钱等)支出;使用,消耗
参考例句:
  • The entry of all expenditure is necessary.有必要把一切开支入账。
  • The monthly expenditure of our family is four hundred dollars altogether.我们一家的开销每月共计四百元。
42 cult 3nPzm     
n.异教,邪教;时尚,狂热的崇拜
参考例句:
  • Her books aren't bestsellers,but they have a certain cult following.她的书算不上畅销书,但有一定的崇拜者。
  • The cult of sun worship is probably the most primitive one.太阳崇拜仪式或许是最为原始的一种。
43 naval h1lyU     
adj.海军的,军舰的,船的
参考例句:
  • He took part in a great naval battle.他参加了一次大海战。
  • The harbour is an important naval base.该港是一个重要的海军基地。
44 penurious YMqxq     
adj.贫困的
参考例句:
  • One penurious year,my parents used Swiss cheese plant.经济拮据的一年,我父母曾用绳状藤来代替圣诞树。
  • Raised on a hog farm in Hunan Province,she laughs off the penurious ways of her parents and grandparents.李小姐在湖南省的一家养猪场长大,她嘲笑祖父母及父母吝啬的生活方式。
45 scapegoats 5453a1fe02c2896799f8cdc483a41753     
n.代人受过的人,替罪羊( scapegoat的名词复数 )v.使成为替罪羊( scapegoat的第三人称单数 )
参考例句:
  • They were made the scapegoats for the misfire of the program. 他们成了那个计划失败的替罪羊。 来自《现代英汉综合大词典》
  • Only some of the guards and a minor hotel employee, chosen as scapegoats, were imprisoned. 只有一些保镖和那个旅馆的小职员当了替罪羊,被关进了监狱。 来自辞典例句
46 peg p3Fzi     
n.木栓,木钉;vt.用木钉钉,用短桩固定
参考例句:
  • Hang your overcoat on the peg in the hall.把你的大衣挂在门厅的挂衣钩上。
  • He hit the peg mightily on the top with a mallet.他用木槌猛敲木栓顶。
47 utterances e168af1b6b9585501e72cb8ff038183b     
n.发声( utterance的名词复数 );说话方式;语调;言论
参考例句:
  • John Maynard Keynes used somewhat gnomic utterances in his General Theory. 约翰·梅纳德·凯恩斯在其《通论》中用了许多精辟言辞。 来自辞典例句
  • Elsewhere, particularly in his more public utterances, Hawthorne speaks very differently. 在别的地方,特别是在比较公开的谈话里,霍桑讲的话则完全不同。 来自辞典例句
48 clarion 3VxyJ     
n.尖音小号声;尖音小号
参考例句:
  • Clarion calls to liberation had been mocked when we stood by.当我们袖手旁观的时候,自由解放的号角声遭到了嘲弄。
  • To all the people present,his speech is a clarion call.对所有在场的人而言,他的演讲都是动人的号召。
49 remarkable 8Vbx6     
adj.显著的,异常的,非凡的,值得注意的
参考例句:
  • She has made remarkable headway in her writing skills.她在写作技巧方面有了长足进步。
  • These cars are remarkable for the quietness of their engines.这些汽车因发动机没有噪音而不同凡响。
50 provincial Nt8ye     
adj.省的,地方的;n.外省人,乡下人
参考例句:
  • City dwellers think country folk have provincial attitudes.城里人以为乡下人思想迂腐。
  • Two leading cadres came down from the provincial capital yesterday.昨天从省里下来了两位领导干部。
51 brass DWbzI     
n.黄铜;黄铜器,铜管乐器
参考例句:
  • Many of the workers play in the factory's brass band.许多工人都在工厂铜管乐队中演奏。
  • Brass is formed by the fusion of copper and zinc.黄铜是通过铜和锌的熔合而成的。
52 tacks 61d4d2c9844f9f1a76324ec2d251a32e     
大头钉( tack的名词复数 ); 平头钉; 航向; 方法
参考例句:
  • Never mind the side issues, let's get down to brass tacks and thrash out a basic agreement. 别管枝节问题,让我们讨论问题的实质,以求得基本一致。
  • Get down to the brass tacks,and quit talking round the subject. 谈实质问题吧,别兜圈子了。
53 devoted xu9zka     
adj.忠诚的,忠实的,热心的,献身于...的
参考例句:
  • He devoted his life to the educational cause of the motherland.他为祖国的教育事业贡献了一生。
  • We devoted a lengthy and full discussion to this topic.我们对这个题目进行了长时间的充分讨论。
54 stunt otxwC     
n.惊人表演,绝技,特技;vt.阻碍...发育,妨碍...生长
参考例句:
  • Lack of the right food may stunt growth.缺乏适当的食物会阻碍发育。
  • Right up there is where the big stunt is taking place.那边将会有惊人的表演。
55 relics UkMzSr     
[pl.]n.遗物,遗迹,遗产;遗体,尸骸
参考例句:
  • The area is a treasure house of archaeological relics. 这个地区是古文物遗迹的宝库。
  • Xi'an is an ancient city full of treasures and saintly relics. 西安是一个有很多宝藏和神圣的遗物的古老城市。
56 artistic IeWyG     
adj.艺术(家)的,美术(家)的;善于艺术创作的
参考例句:
  • The picture on this screen is a good artistic work.这屏风上的画是件很好的艺术品。
  • These artistic handicrafts are very popular with foreign friends.外国朋友很喜欢这些美术工艺品。
57 gaping gaping     
adj.口的;张口的;敞口的;多洞穴的v.目瞪口呆地凝视( gape的现在分词 );张开,张大
参考例句:
  • Ahead of them was a gaping abyss. 他们前面是一个巨大的深渊。
  • The antelope could not escape the crocodile's gaping jaws. 那只羚羊无法从鱷鱼张开的大口中逃脱。 来自《简明英汉词典》
58 aluminium uLjyc     
n.铝 (=aluminum)
参考例句:
  • Aluminium looks heavy but actually it is very light.铝看起来很重,实际上却很轻。
  • If necessary, we can use aluminium instead of steel.如果必要,我们可用铝代钢。
59 touching sg6zQ9     
adj.动人的,使人感伤的
参考例句:
  • It was a touching sight.这是一幅动人的景象。
  • His letter was touching.他的信很感人。
60 musingly ddec53b7ea68b079ee6cb62ac6c95bf9     
adv.沉思地,冥想地
参考例句:
61 sedition lsKyL     
n.煽动叛乱
参考例句:
  • Government officials charged him with sedition.政府官员指控他煽动人们造反。
  • His denial of sedition was a denial of violence.他对煽动叛乱的否定又是对暴力的否定。
62 irate na2zo     
adj.发怒的,生气
参考例句:
  • The irate animal made for us,coming at a full jump.那头发怒的动物以最快的速度向我们冲过来。
  • We have received some irate phone calls from customers.我们接到顾客打来的一些愤怒的电话
63 ecstasy 9kJzY     
n.狂喜,心醉神怡,入迷
参考例句:
  • He listened to the music with ecstasy.他听音乐听得入了神。
  • Speechless with ecstasy,the little boys gazed at the toys.小孩注视着那些玩具,高兴得说不出话来。
64 inadequacy Zkpyl     
n.无法胜任,信心不足
参考例句:
  • the inadequacy of our resources 我们的资源的贫乏
  • The failure is due to the inadequacy of preparations. 这次失败是由于准备不足造成的。
65 notably 1HEx9     
adv.值得注意地,显著地,尤其地,特别地
参考例句:
  • Many students were absent,notably the monitor.许多学生缺席,特别是连班长也没来。
  • A notably short,silver-haired man,he plays basketball with his staff several times a week.他个子明显较为矮小,一头银发,每周都会和他的员工一起打几次篮球。
66 calves bb808da8ca944ebdbd9f1d2688237b0b     
n.(calf的复数)笨拙的男子,腓;腿肚子( calf的名词复数 );牛犊;腓;小腿肚v.生小牛( calve的第三人称单数 );(冰川)崩解;生(小牛等),产(犊);使(冰川)崩解
参考例句:
  • a cow suckling her calves 给小牛吃奶的母牛
  • The calves are grazed intensively during their first season. 小牛在生长的第一季里集中喂养。 来自《简明英汉词典》
67 solicitude mFEza     
n.焦虑
参考例句:
  • Your solicitude was a great consolation to me.你对我的关怀给了我莫大的安慰。
  • He is full of tender solicitude towards my sister.他对我妹妹满心牵挂。
68 chauffeur HrGzL     
n.(受雇于私人或公司的)司机;v.为…开车
参考例句:
  • The chauffeur handed the old lady from the car.这个司机搀扶这个老太太下汽车。
  • She went out herself and spoke to the chauffeur.她亲自走出去跟汽车司机说话。
69 abduct 7Iwy9     
vt.诱拐,拐带,绑架
参考例句:
  • The police caught the man who tried to abduct the boy for ransom.警察抓住了那个企图拐走这男孩以便勒索赎金的家伙。
  • The news that we see those use network abduct children sometimes filled with apprehension.我们有时看到那些利用网络诱拐儿童的新闻都心惊肉跳。
70 gasped e6af294d8a7477229d6749fa9e8f5b80     
v.喘气( gasp的过去式和过去分词 );喘息;倒抽气;很想要
参考例句:
  • She gasped at the wonderful view. 如此美景使她惊讶得屏住了呼吸。
  • People gasped with admiration at the superb skill of the gymnasts. 体操运动员的高超技艺令人赞叹。 来自《现代汉英综合大词典》
71 droll J8Tye     
adj.古怪的,好笑的
参考例句:
  • The band have a droll sense of humour.这个乐队有一种滑稽古怪的幽默感。
  • He looked at her with a droll sort of awakening.他用一种古怪的如梦方醒的神情看着她.
72 refreshment RUIxP     
n.恢复,精神爽快,提神之事物;(复数)refreshments:点心,茶点
参考例句:
  • He needs to stop fairly often for refreshment.他须时不时地停下来喘口气。
  • A hot bath is a great refreshment after a day's work.在一天工作之后洗个热水澡真是舒畅。
73 retired Njhzyv     
adj.隐退的,退休的,退役的
参考例句:
  • The old man retired to the country for rest.这位老人下乡休息去了。
  • Many retired people take up gardening as a hobby.许多退休的人都以从事园艺为嗜好。
74 ascetic bvrzE     
adj.禁欲的;严肃的
参考例句:
  • The hermit followed an ascetic life-style.这个隐士过的是苦行生活。
  • This is achieved by strict celibacy and ascetic practices.这要通过严厉的独身生活和禁欲修行而达到。
75 premier R19z3     
adj.首要的;n.总理,首相
参考例句:
  • The Irish Premier is paying an official visit to Britain.爱尔兰总理正在对英国进行正式访问。
  • He requested that the premier grant him an internview.他要求那位总理接见他一次。
76 gulped 4873fe497201edc23bc8dcb50aa6eb2c     
v.狼吞虎咽地吃,吞咽( gulp的过去式和过去分词 );大口地吸(气);哽住
参考例句:
  • He gulped down the rest of his tea and went out. 他把剩下的茶一饮而尽便出去了。
  • She gulped nervously, as if the question bothered her. 她紧张地咽了一下,似乎那问题把她难住了。 来自《简明英汉词典》
77 cleave iqJzf     
v.(clave;cleaved)粘着,粘住;坚持;依恋
参考例句:
  • It examines how the decision to quit gold or to cleave to it affected trade policies.论文分析了放弃或坚持金本位是如何影响贸易政策的。
  • Those who cleave to the latter view include many conservative American politicians.坚持后一种观点的大多是美国的保守派政客。
78 drooped ebf637c3f860adcaaf9c11089a322fa5     
弯曲或下垂,发蔫( droop的过去式和过去分词 )
参考例句:
  • Her eyelids drooped as if she were on the verge of sleep. 她眼睑低垂好像快要睡着的样子。
  • The flowers drooped in the heat of the sun. 花儿晒蔫了。
79 yarn LMpzM     
n.纱,纱线,纺线;奇闻漫谈,旅行轶事
参考例句:
  • I stopped to have a yarn with him.我停下来跟他聊天。
  • The basic structural unit of yarn is the fiber.纤维是纱的基本结构单元。


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