He walked forth5 one evening, after his daily task, pondering these things as he went. He made his solitary6 way along the Kingsland Road, through Tottenham, and on to Edmonton, thinking deeply of his future career. What had John Gilpin done that had made him a citizen of renown7? Had he advertised? Or had he contented8 himself simply with standing9 behind his counter till customers should come to him? In John Gilpin's time the science of advertisement was not born;—or, if born, was in its earliest infancy10. And yet he had achieved renown. And Cheetham;—but probably Cheetham had commenced with a capital.
Thus he walked on till he found himself among the fields,—those first fields which greet the eyes of a Londoner, in which wheat is not grown, but cabbages and carrots for the London market; and here seating himself upon a gate, he gave his mind up to a close study of the subject. First he took from his pocket a short list which he always carried, and once more read over the names and figures which it bore.
Barlywig, £40,000 per annum.
How did Barlywig begin such an outlay11 as that? He knew that Barlywig had, as a boy, walked up to town with twopence in his pocket, and in his early days, had swept out the shop of a shoemaker. The giants of trade all have done that. Then he went on with the list:—
Holloway . . . £30,000 per annum.
Moses . . . 10,000 "
Macassar Oil . . . 10,000 "
Dr. De Jongh . . . 10,000 "
What a glorious fraternity! There were many others that followed with figures almost equally stupendous. Revalenta Arabica! Bedsteads! Paletots! Food for Cattle! But then how did these great men begin? He himself had begun with some money in his hand, and had failed. As to them, he believed that they had all begun with twopence. As for genius and special talent, it was admitted on all sides that he possessed12 it. Of that he could feel no doubt, as other men were willing to employ him.
"Shall I never enjoy the fruits of my own labour?" said he to himself. "Must I still be as the bee, whose honey is robbed from him as soon as made?
The lofty rhyme I still must build,
Though other hands shall touch the money.
Will this be my fate for ever?—
The patient oxen till the furrows13,
But never eat the generous corn.
Shall the corn itself never be my own?"
And as he sat there the words of Poppins came upon his memory. "You advertising14 chaps never do anything. All that printing never makes the world any richer." At the moment he had laughed down Poppins with absolute scorn; but now, at this solitary moment he began to reflect whether there might be any wisdom in his young friend's words. "The question has been argued," he continued in his soliloquy, "by the greatest philosopher of the age. A man goes into hats, and in order to force a sale, he builds a large cart in the shape of a hat, paints it blue, and has it drawn15 through the streets. He still finds that his sale is not rapid; and with a view of increasing it, what shall he do? Shall he make his felt hats better, or shall he make his wooden hat bigger? Poppins and the philosopher say that the former plan will make the world the richer, but they do not say that it will sell the greater number of hats. Am I to look after the world? Am I not to look to myself? Is not the world a collection of individuals, all of whom are doing so? Has anything been done for the world by the Quixotic aspirations16 of general philanthropy, at all equal to that which individual enterprise has achieved? Poppins and the philosopher would spend their energies on a good hat. But why? Not that they love the head that is to wear it. The sale would still be their object. They would sell hats, not that the heads of men may be well covered, but that they themselves might live and become rich. To force a sale must be the first duty of a man in trade, and a man's first duty should be all in all to him.
"If the hats sold from the different marts be not good enough, with whom does the fault rest? Is it not with the customers who purchase them? Am I to protect the man who demands from me a cheap hat? Am I to say, 'Sir, here is a cheap hat. It is made of brown paper, and the gum will run from it in the first shower. It will come to pieces when worn and disgrace you among your female acquaintances by becoming dinged and bulged17?' Should I do him good? He would buy his cheap hat elsewhere, and tell pleasant stories of the madman he had met. The world of purchasers will have cheap articles, and the world of commerce must supply them. The world of purchasers will have their ears tickled18, and the world of commerce must tickle19 them. Of what use is all this about adulteration? If Mrs. Jones will buy her sausages at a lower price per pound than pork fetches in the market, has she a right to complain when some curious doctor makes her understand that her viands20 have not been supplied exclusively from the pig? She insists on milk at three halfpence a quart; but the cow will not produce it. The cow cannot produce it at that price, unless she be aided by the pump; and therefore the pump aids her. If there be dishonesty in this, it is with the purchaser, not with the vendor,—with the public, not with the tradesman."
But still as he sat upon the gate, thus arguing with himself, a dream came over him, a mist of thought as it were, whispering to him strangely that even yet he might be wrong. He endeavoured to throw it off, shaking himself as it were, and striving to fix his mind firmly upon his old principles. But it was of no avail. He knew he was awake; but yet he dreamed; and his dream was to him as a terrible nightmare.
What if he were wrong! What if those two philosophers had on their side some truth! He would fain be honest if he knew the way. What if those names upon his list were the names of false gods, whose worship would lead him to a hell of swindlers instead of the bright heaven of commercial nobility! "Barlywig is in Parliament," he said to himself, over and over again, in loud tones, striving to answer the spirit of his dream. "In Parliament! He sits upon committees; men jostle to speak to him; and he talks loud among the big ones of the earth. He spends forty thousand a year in his advertisements, and grows incredibly rich by the expenditure21. Men and women flock in crowds to his shop. He lives at Albert Gate in a house big enough for a royal duke, and is the lord of ten thousand acres in Yorkshire. Barlywig cannot have been wrong, let that philosopher philosophize as he will!" But still the dream was there, crushing him like a nightmare.
"Why don't you produce something, so as to make the world richer?" Poppins had said. He knew well what Poppins had meant by making the world richer. If a man invent a Katakairion shirt, he does make the world richer; if it be a good one, he makes it much richer. But the man who simply says that he has done so adds nothing to the world's wealth. His answer had been that it was his work to sell the shirts, and that of the purchaser to buy them. Let each look to his own work. If he could be successful in his selling, then he would have a right to be proud of his success. The world would be best served by close attention on the part of each to his own business. Such had been the arguments with which he had silenced his friend and contented himself, while the excitement of the shop in Bishopsgate Street was continued; but now, as he sat there upon the gate, this dream came upon him, and he began to doubt. Could it be that a man had a double duty, each separate from the other;—a duty domestic and private, requiring his devotion and loyalty22 to his wife, his children, his partners, and himself; and another duty, widely extended in all its bearings and due to the world in which he lived? Could Poppins have seen this, while he was blind? Was a man bound to produce true shirts for the world's benefit even though he should make no money by so doing;—either true shirts or none at all?
The evening light fell upon him as he still sat there on the gate, and he became very melancholy23. "If I have been wrong," he said to himself, "I must give up the fight. I cannot begin again now and learn new precepts24. After all that I have done with that old man's money, I cannot now own that I have been wrong, and commence again on a theory taught to me by Poppins. If this be so, then farewell to Commerce!" And as he said so, he dropped from his seat, and, leaning over the rail, hid his face within his hands.
As he stood there, suddenly a sound struck his ears, and he knew that the bells of Edmonton were ringing. The church was distant, but nevertheless the tones came sharp upon him with their clear music. They rang on quickly, loudly, and with articulate voice. Surely there were words within those sounds. What was it they were saying to him? He listened for a few seconds, for a minute or two, for five minutes; and then his ear and senses had recognized the language—"Turn again, Robinson, Member of Parliament." He heard it so distinctly that his ear would not for a moment abandon the promise. The words could not be mistaken. "Turn again, Robinson, Member of Parliament."
Then he did turn, and walked back to London with a trusting heart.
The End
点击收听单词发音
1 hack | |
n.劈,砍,出租马车;v.劈,砍,干咳 | |
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2 dealing | |
n.经商方法,待人态度 | |
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3 daunted | |
使(某人)气馁,威吓( daunt的过去式和过去分词 ) | |
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4 impeded | |
阻碍,妨碍,阻止( impede的过去式和过去分词 ) | |
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5 forth | |
adv.向前;向外,往外 | |
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6 solitary | |
adj.孤独的,独立的,荒凉的;n.隐士 | |
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7 renown | |
n.声誉,名望 | |
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8 contented | |
adj.满意的,安心的,知足的 | |
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9 standing | |
n.持续,地位;adj.永久的,不动的,直立的,不流动的 | |
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10 infancy | |
n.婴儿期;幼年期;初期 | |
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11 outlay | |
n.费用,经费,支出;v.花费 | |
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12 possessed | |
adj.疯狂的;拥有的,占有的 | |
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13 furrows | |
n.犁沟( furrow的名词复数 );(脸上的)皱纹v.犁田,开沟( furrow的第三人称单数 ) | |
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14 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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15 drawn | |
v.拖,拉,拔出;adj.憔悴的,紧张的 | |
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16 aspirations | |
强烈的愿望( aspiration的名词复数 ); 志向; 发送气音; 发 h 音 | |
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17 bulged | |
凸出( bulge的过去式和过去分词 ); 充满; 塞满(某物) | |
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18 tickled | |
(使)发痒( tickle的过去式和过去分词 ); (使)愉快,逗乐 | |
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19 tickle | |
v.搔痒,胳肢;使高兴;发痒;n.搔痒,发痒 | |
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20 viands | |
n.食品,食物 | |
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21 expenditure | |
n.(时间、劳力、金钱等)支出;使用,消耗 | |
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22 loyalty | |
n.忠诚,忠心 | |
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23 melancholy | |
n.忧郁,愁思;adj.令人感伤(沮丧)的,忧郁的 | |
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24 precepts | |
n.规诫,戒律,箴言( precept的名词复数 ) | |
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