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CHAPTER FOURTEEN ENTER SCULLEY
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The Pepsi Challenge







With John Sculley, 1984



The Courtship

Mike Markkula had never wanted to be Apple’s president. He liked designing his new houses, flying his private plane, and living high off his stock options; he did not relish1 adjudicating conflict or curating high-maintenance egos2. He had stepped into the role reluctantly, after he felt compelled to ease out Mike Scott, and he promised his wife the gig would be temporary. By the end of 1982, after almost two years, she gave him an order: Find a replacement4 right away.

Jobs knew that he was not ready to run the company himself, even though there was a part of him that wanted to try. Despite his arrogance5, he could be self-aware. Markkula agreed; he told Jobs that he was still a bit too rough-edged and immature6 to be Apple’s president. So they launched a search for someone from the outside.

The person they most wanted was Don Estridge, who had built IBM’s personal computer division from scratch and launched a PC that, even though Jobs and his team disparaged7 it, was now outselling Apple’s. Estridge had sheltered his division in Boca Raton, Florida, safely removed from the corporate8 mentality9 of Armonk, New York. Like Jobs, he was driven and inspiring, but unlike Jobs, he had the ability to allow others to think that his brilliant ideas were their own. Jobs flew to Boca Raton with the offer of a $1 million salary and a $1 million signing bonus, but Estridge turned him down. He was not the type who would jump ship to join the enemy. He also enjoyed being part of the establishment, a member of the Navy rather than a pirate. He was discomforted by Jobs’s tales of ripping off the phone company. When asked where he worked, he loved to be able to answer “IBM.”

So Jobs and Markkula enlisted10 Gerry Roche, a gregarious11 corporate headhunter, to find someone else. They decided12 not to focus on technology executives; what they needed was a consumer marketer who knew advertising13 and had the corporate polish that would play well on Wall Street. Roche set his sights on the hottest consumer marketing14 wizard of the moment, John Sculley, president of the Pepsi-Cola division of PepsiCo, whose Pepsi Challenge campaign had been an advertising and publicity15 triumph. When Jobs gave a talk to Stanford business students, he heard good things about Sculley, who had spoken to the class earlier. So he told Roche he would be happy to meet him.

Sculley’s background was very different from Jobs’s. His mother was an Upper East Side Manhattan matron who wore white gloves when she went out, and his father was a proper Wall Street lawyer. Sculley was sent off to St. Mark’s School, then got his undergraduate degree from Brown and a business degree from Wharton. He had risen through the ranks at PepsiCo as an innovative16 marketer and advertiser, with little passion for product development or information technology.

Sculley flew to Los Angeles to spend Christmas with his two teenage children from a previous marriage. He took them to visit a computer store, where he was struck by how poorly the products were marketed. When his kids asked why he was so interested, he said he was planning to go up to Cupertino to meet Steve Jobs. They were totally blown away. They had grown up among movie stars, but to them Jobs was a true celebrity17. It made Sculley take more seriously the prospect18 of being hired as his boss.

When he arrived at Apple headquarters, Sculley was startled by the unassuming offices and casual atmosphere. “Most people were less formally dressed than PepsiCo’s maintenance staff,” he noted19. Over lunch Jobs picked quietly at his salad, but when Sculley declared that most executives found computers more trouble than they were worth, Jobs clicked into evangelical mode. “We want to change the way people use computers,” he said.

On the flight home Sculley outlined his thoughts. The result was an eight-page memo20 on marketing computers to consumers and business executives. It was a bit sophomoric21 in parts, filled with underlined phrases, diagrams, and boxes, but it revealed his newfound enthusiasm for figuring out ways to sell something more interesting than soda22. Among his recommendations: “Invest in in-store merchandizing that romances the consumer with Apple’s potential to enrich their life!” He was still reluctant to leave Pepsi, but Jobs intrigued23 him. “I was taken by this young, impetuous genius and thought it would be fun to get to know him a little better,” he recalled.

So Sculley agreed to meet again when Jobs next came to New York, which happened to be for the January 1983 Lisa introduction at the Carlyle Hotel. After the full day of press sessions, the Apple team was surprised to see an unscheduled visitor come into the suite24. Jobs loosened his tie and introduced Sculley as the president of Pepsi and a potential big corporate customer. As John Couch demonstrated the Lisa, Jobs chimed in with bursts of commentary, sprinkled with his favorite words, “revolutionary” and “incredible,” claiming it would change the nature of human interaction with computers.

They then headed off to the Four Seasons restaurant, a shimmering25 haven26 of elegance27 and power. As Jobs ate a special vegan meal, Sculley described Pepsi’s marketing successes. The Pepsi Generation campaign, he said, sold not a product but a lifestyle and an optimistic outlook. “I think Apple’s got a chance to create an Apple Generation.” Jobs enthusiastically agreed. The Pepsi Challenge campaign, in contrast, focused on the product; it combined ads, events, and public relations to stir up buzz. The ability to turn the introduction of a new product into a moment of national excitement was, Jobs noted, what he and Regis McKenna wanted to do at Apple.

When they finished talking, it was close to midnight. “This has been one of the most exciting evenings in my whole life,” Jobs said as Sculley walked him back to the Carlyle. “I can’t tell you how much fun I’ve had.” When he finally got home to Greenwich, Connecticut, that night, Sculley had trouble sleeping. Engaging with Jobs was a lot more fun than negotiating with bottlers. “It stimulated28 me, roused my long-held desire to be an architect of ideas,” he later noted. The next morning Roche called Sculley. “I don’t know what you guys did last night, but let me tell you, Steve Jobs is ecstatic,” he said.

And so the courtship continued, with Sculley playing hard but not impossible to get. Jobs flew east for a visit one Saturday in February and took a limo up to Greenwich. He found Sculley’s newly built mansion29 ostentatious, with its floor-to-ceiling windows, but he admired the three hundred-pound custom-made oak doors that were so carefully hung and balanced that they swung open with the touch of a finger. “Steve was fascinated by that because he is, as I am, a perfectionist,” Sculley recalled. Thus began the somewhat unhealthy process of a star-struck Sculley perceiving in Jobs qualities that he fancied in himself.

Sculley usually drove a Cadillac, but, sensing his guest’s taste, he borrowed his wife’s Mercedes 450SL convertible30 to take Jobs to see Pepsi’s 144-acre corporate headquarters, which was as lavish31 as Apple’s was austere32. To Jobs, it epitomized the difference between the feisty new digital economy and the Fortune 500 corporate establishment. A winding33 drive led through manicured fields and a sculpture garden (including pieces by Rodin, Moore, Calder, and Giacometti) to a concrete-and-glass building designed by Edward Durell Stone. Sculley’s huge office had a Persian rug, nine windows, a small private garden, a hideaway study, and its own bathroom. When Jobs saw the corporate fitness center, he was astonished that executives had an area, with its own whirlpool, separate from that of the regular employees. “That’s weird,” he said. Sculley hastened to agree. “As a matter of fact, I was against it, and I go over and work out sometimes in the employees’ area,” he said.

Their next meeting was a few weeks later in Cupertino, when Sculley stopped on his way back from a Pepsi bottlers’ convention in Hawaii. Mike Murray, the Macintosh marketing manager, took charge of preparing the team for the visit, but he was not clued in on the real agenda. “PepsiCo could end up purchasing literally34 thousands of Macs over the next few years,” he exulted35 in a memo to the Macintosh staff. “During the past year, Mr. Sculley and a certain Mr. Jobs have become friends. Mr. Sculley is considered to be one of the best marketing heads in the big leagues; as such, let’s give him a good time here.”

Jobs wanted Sculley to share his excitement about the Macintosh. “This product means more to me than anything I’ve done,” he said. “I want you to be the first person outside of Apple to see it.” He dramatically pulled the prototype out of a vinyl bag and gave a demonstration36. Sculley found Jobs as memorable37 as his machine. “He seemed more a showman than a businessman. Every move seemed calculated, as if it was rehearsed, to create an occasion of the moment.”

Jobs had asked Hertzfeld and the gang to prepare a special screen display for Sculley’s amusement. “He’s really smart,” Jobs said. “You wouldn’t believe how smart he is.” The explanation that Sculley might buy a lot of Macintoshes for Pepsi “sounded a little bit fishy38 to me,” Hertzfeld recalled, but he and Susan Kare created a screen of Pepsi caps and cans that danced around with the Apple logo. Hertzfeld was so excited he began waving his arms around during the demo, but Sculley seemed underwhelmed. “He asked a few questions, but he didn’t seem all that interested,” Hertzfeld recalled. He never ended up warming to Sculley. “He was incredibly phony, a complete poseur,” he later said. “He pretended to be interested in technology, but he wasn’t. He was a marketing guy, and that is what marketing guys are: paid poseurs39.”

Matters came to a head when Jobs visited New York in March 1983 and was able to convert the courtship into a blind and blinding romance. “I really think you’re the guy,” Jobs said as they walked through Central Park. “I want you to come and work with me. I can learn so much from you.” Jobs, who had cultivated father figures in the past, knew just how to play to Sculley’s ego3 and insecurities. It worked. “I was smitten40 by him,” Sculley later admitted. “Steve was one of the brightest people I’d ever met. I shared with him a passion for ideas.”

Sculley, who was interested in art history, steered41 them toward the Metropolitan42 Museum for a little test of whether Jobs was really willing to learn from others. “I wanted to see how well he could take coaching in a subject where he had no background,” he recalled. As they strolled through the Greek and Roman antiquities43, Sculley expounded44 on the difference between the Archaic45 sculpture of the sixth century B.C. and the Periclean sculptures a century later. Jobs, who loved to pick up historical nuggets he never learned in college, seemed to soak it in. “I gained a sense that I could be a teacher to a brilliant student,” Sculley recalled. Once again he indulged the conceit46 that they were alike: “I saw in him a mirror image of my younger self. I, too, was impatient, stubborn, arrogant47, impetuous. My mind exploded with ideas, often to the exclusion48 of everything else. I, too, was intolerant of those who couldn’t live up to my demands.”

As they continued their long walk, Sculley confided49 that on vacations he went to the Left Bank in Paris to draw in his sketchbook; if he hadn’t become a businessman, he would be an artist. Jobs replied that if he weren’t working with computers, he could see himself as a poet in Paris. They continued down Broadway to Colony Records on Forty-ninth Street, where Jobs showed Sculley the music he liked, including Bob Dylan, Joan Baez, Ella Fitzgerald, and the Windham Hill jazz artists. Then they walked all the way back up to the San Remo on Central Park West and Seventy-fourth, where Jobs was planning to buy a two-story tower penthouse apartment.

The consummation occurred outside the penthouse on one of the terraces, with Sculley sticking close to the wall because he was afraid of heights. First they discussed money. “I told him I needed $1 million in salary, $1 million for a sign-up bonus,” said Sculley. Jobs claimed that would be doable. “Even if I have to pay for it out of my own pocket,” he said. “We’ll have to solve those problems, because you’re the best person I’ve ever met. I know you’re perfect for Apple, and Apple deserves the best.” He added that never before had he worked for someone he really respected, but he knew that Sculley was the person who could teach him the most. Jobs gave him his unblinking stare.

Sculley uttered one last demurral, a token suggestion that maybe they should just be friends and he could offer Jobs advice from the sidelines. “Any time you’re in New York, I’d love to spend time with you.” He later recounted the climactic moment: “Steve’s head dropped as he stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. ‘Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?’”

Sculley felt as if he had been punched in the stomach. There was no response possible other than to acquiesce50. “He had an uncanny ability to always get what he wanted, to size up a person and know exactly what to say to reach a person,” Sculley recalled. “I realized for the first time in four months that I couldn’t say no.” The winter sun was beginning to set. They left the apartment and walked back across the park to the Carlyle.

The Honeymoon52

Sculley arrived in California just in time for the May 1983 Apple management retreat at Pajaro Dunes53. Even though he had left all but one of his dark suits back in Greenwich, he was still having trouble adjusting to the casual atmosphere. In the front of the meeting room, Jobs sat on the floor in the lotus position absentmindedly playing with the toes of his bare feet. Sculley tried to impose an agenda; he wanted to discuss how to differentiate54 their products—the Apple II, Apple III, Lisa, and Mac—and whether it made sense to organize the company around product lines or markets or functions. But the discussion descended55 into a free-for-all of random56 ideas, complaints, and debates.

At one point Jobs attacked the Lisa team for producing an unsuccessful product. “Well,” someone shot back, “you haven’t delivered the Macintosh! Why don’t you wait until you get a product out before you start being critical?” Sculley was astonished. At Pepsi no one would have challenged the chairman like that. “Yet here, everyone began pig-piling on Steve.” It reminded him of an old joke he had heard from one of the Apple ad salesmen: “What’s the difference between Apple and the Boy Scouts57? The Boy Scouts have adult supervision58.”

In the midst of the bickering59, a small earthquake began to rumble60 the room. “Head for the beach,” someone shouted. Everyone ran through the door to the water. Then someone else shouted that the previous earthquake had produced a tidal wave, so they all turned and ran the other way. “The indecision, the contradictory61 advice, the specter of natural disaster, only foreshadowed what was to come,” Sculley later wrote.

One Saturday morning Jobs invited Sculley and his wife, Leezy, over for breakfast. He was then living in a nice but unexceptional Tudor-style home in Los Gatos with his girlfriend, Barbara Jasinski, a smart and reserved beauty who worked for Regis McKenna. Leezy had brought a pan and made vegetarian62 omelets. (Jobs had edged away from his strict vegan diet for the time being.) “I’m sorry I don’t have much furniture,” Jobs apologized. “I just haven’t gotten around to it.” It was one of his enduring quirks63: His exacting64 standards of craftsmanship65 combined with a Spartan66 streak67 made him reluctant to buy any furnishings that he wasn’t passionate68 about. He had a Tiffany lamp, an antique dining table, and a laser disc video attached to a Sony Trinitron, but foam69 cushions on the floor rather than sofas and chairs. Sculley smiled and mistakenly thought that it was similar to his own “frantic and Spartan life in a cluttered70 New York City apartment” early in his own career.

Jobs confided in Sculley that he believed he would die young, and therefore he needed to accomplish things quickly so that he would make his mark on Silicon71 Valley history. “We all have a short period of time on this earth,” he told the Sculleys as they sat around the table that morning. “We probably only have the opportunity to do a few things really great and do them well. None of us has any idea how long we’re going to be here, nor do I, but my feeling is I’ve got to accomplish a lot of these things while I’m young.”

Jobs and Sculley would talk dozens of times a day in the early months of their relationship. “Steve and I became soul mates, near constant companions,” Sculley said. “We tended to speak in half sentences and phrases.” Jobs flattered Sculley. When he dropped by to hash something out, he would say something like “You’re the only one who will understand.” They would tell each other repeatedly, indeed so often that it should have been worrying, how happy they were to be with each other and working in tandem72. And at every opportunity Sculley would find similarities with Jobs and point them out:

We could complete each other’s sentences because we were on the same wavelength73. Steve would rouse me from sleep at 2 a.m. with a phone call to chat about an idea that suddenly crossed his mind. “Hi! It’s me,” he’d harmlessly say to the dazed listener, totally unaware74 of the time. I curiously75 had done the same in my Pepsi days. Steve would rip apart a presentation he had to give the next morning, throwing out slides and text. So had I as I struggled to turn public speaking into an important management tool during my early days at Pepsi. As a young executive, I was always impatient to get things done and often felt I could do them better myself. So did Steve. Sometimes I felt as if I was watching Steve playing me in a movie. The similarities were uncanny, and they were behind the amazing symbiosis76 we developed.





This was self-delusion, and it was a recipe for disaster. Jobs began to sense it early on. “We had different ways of looking at the world, different views on people, different values,” Jobs recalled. “I began to realize this a few months after he arrived. He didn’t learn things very quickly, and the people he wanted to promote were usually bozos.”

Yet Jobs knew that he could manipulate Sculley by encouraging his belief that they were so alike. And the more he manipulated Sculley, the more contemptuous of him he became. Canny51 observers in the Mac group, such as Joanna Hoffman, soon realized what was happening and knew that it would make the inevitable77 breakup more explosive. “Steve made Sculley feel like he was exceptional,” she said. “Sculley had never felt that. Sculley became infatuated, because Steve projected on him a whole bunch of attributes that he didn’t really have. When it became clear that Sculley didn’t match all of these projections78, Steve’s distortion of reality had created an explosive situation.”

The ardor79 eventually began to cool on Sculley’s side as well. Part of his weakness in trying to manage a dysfunctional company was his desire to please other people, one of many traits that he did not share with Jobs. He was a polite person; this caused him to recoil80 at Jobs’s rudeness to their fellow workers. “We would go to the Mac building at eleven at night,” he recalled, “and they would bring him code to show. In some cases he wouldn’t even look at it. He would just take it and throw it back at them. I’d say, ‘How can you turn it down?’ And he would say, ‘I know they can do better.’” Sculley tried to coach him. “You’ve got to learn to hold things back,” he told him at one point. Jobs would agree, but it was not in his nature to filter his feelings through a gauze.

Sculley began to believe that Jobs’s mercurial81 personality and erratic82 treatment of people were rooted deep in his psychological makeup83, perhaps the reflection of a mild bipolarity. There were big mood swings; sometimes he would be ecstatic, at other times he was depressed84. At times he would launch into brutal85 tirades86 without warning, and Sculley would have to calm him down. “Twenty minutes later, I would get another call and be told to come over because Steve is losing it again,” he said.

Their first substantive87 disagreement was over how to price the Macintosh. It had been conceived as a $1,000 machine, but Jobs’s design changes had pushed up the cost so that the plan was to sell it at $1,995. However, when Jobs and Sculley began making plans for a huge launch and marketing push, Sculley decided that they needed to charge $500 more. To him, the marketing costs were like any other production cost and needed to be factored into the price. Jobs resisted, furiously. “It will destroy everything we stand for,” he said. “I want to make this a revolution, not an effort to squeeze out profits.” Sculley said it was a simple choice: He could have the $1,995 price or he could have the marketing budget for a big launch, but not both.

“You’re not going to like this,” Jobs told Hertzfeld and the other engineers, “but Sculley is insisting that we charge $2,495 for the Mac instead of $1,995.” Indeed the engineers were horrified88. Hertzfeld pointed89 out that they were designing the Mac for people like themselves, and overpricing it would be a “betrayal” of what they stood for. So Jobs promised them, “Don’t worry, I’m not going to let him get away with it!” But in the end, Sculley prevailed. Even twenty-five years later Jobs seethed90 when recalling the decision: “It’s the main reason the Macintosh sales slowed and Microsoft got to dominate the market.” The decision made him feel that he was losing control of his product and company, and this was as dangerous as making a tiger feel cornered.

点击收听单词发音收听单词发音  

1 relish wBkzs     
n.滋味,享受,爱好,调味品;vt.加调味料,享受,品味;vi.有滋味
参考例句:
  • I have no relish for pop music.我对流行音乐不感兴趣。
  • I relish the challenge of doing jobs that others turn down.我喜欢挑战别人拒绝做的工作。
2 egos a962560352f3415d55fdfd9e7aaf5265     
自我,自尊,自负( ego的名词复数 )
参考例句:
  • Their egos are so easily bruised. 他们的自尊心很容易受到伤害。
  • The belief in it issues from the puerile egos of inferior men. 这种信仰是下等人幼稚的自私意识中产生的。
3 ego 7jtzw     
n.自我,自己,自尊
参考例句:
  • He is absolute ego in all thing.在所有的事情上他都绝对自我。
  • She has been on an ego trip since she sang on television.她上电视台唱过歌之后就一直自吹自擂。
4 replacement UVxxM     
n.取代,替换,交换;替代品,代用品
参考例句:
  • We are hard put to find a replacement for our assistant.我们很难找到一个人来代替我们的助手。
  • They put all the students through the replacement examination.他们让所有的学生参加分班考试。
5 arrogance pNpyD     
n.傲慢,自大
参考例句:
  • His arrogance comes out in every speech he makes.他每次讲话都表现得骄傲自大。
  • Arrogance arrested his progress.骄傲阻碍了他的进步。
6 immature Saaxj     
adj.未成熟的,发育未全的,未充分发展的
参考例句:
  • Tony seemed very shallow and immature.托尼看起来好像很肤浅,不夠成熟。
  • The birds were in immature plumage.这些鸟儿羽翅未全。
7 disparaged ff1788e428b44c5ea75417fb2d561704     
v.轻视( disparage的过去式和过去分词 );贬低;批评;非难
参考例句:
  • French-Canadian fur trappers and Sioux disparaged such country as "bad lands. " 法语的加拿大毛皮捕兽器和苏人的贬低国家作为“坏土地”。 来自互联网
  • She disparaged her student's efforts. 她轻视她的学生做出的努力。 来自互联网
8 corporate 7olzl     
adj.共同的,全体的;公司的,企业的
参考例句:
  • This is our corporate responsibility.这是我们共同的责任。
  • His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。
9 mentality PoIzHP     
n.心理,思想,脑力
参考例句:
  • He has many years'experience of the criminal mentality.他研究犯罪心理有多年经验。
  • Running a business requires a very different mentality from being a salaried employee.经营企业所要求具备的心态和上班族的心态截然不同。
10 enlisted 2d04964099d0ec430db1d422c56be9e2     
adj.应募入伍的v.(使)入伍, (使)参军( enlist的过去式和过去分词 );获得(帮助或支持)
参考例句:
  • enlisted men and women 男兵和女兵
  • He enlisted with the air force to fight against the enemy. 他应募加入空军对敌作战。 来自《现代汉英综合大词典》
11 gregarious DfuxO     
adj.群居的,喜好群居的
参考例句:
  • These animals are highly gregarious.这些动物非常喜欢群居。
  • They are gregarious birds and feed in flocks.它们是群居鸟类,会集群觅食。
12 decided lvqzZd     
adj.决定了的,坚决的;明显的,明确的
参考例句:
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
13 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
14 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
15 publicity ASmxx     
n.众所周知,闻名;宣传,广告
参考例句:
  • The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
  • He dismissed the event as just a publicity gimmick.他不理会这件事,只当它是一种宣传手法。
16 innovative D6Vxq     
adj.革新的,新颖的,富有革新精神的
参考例句:
  • Discover an innovative way of marketing.发现一个创新的营销方式。
  • He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。
17 celebrity xcRyQ     
n.名人,名流;著名,名声,名望
参考例句:
  • Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
  • He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。
18 prospect P01zn     
n.前景,前途;景色,视野
参考例句:
  • This state of things holds out a cheerful prospect.事态呈现出可喜的前景。
  • The prospect became more evident.前景变得更加明朗了。
19 noted 5n4zXc     
adj.著名的,知名的
参考例句:
  • The local hotel is noted for its good table.当地的那家酒店以餐食精美而著称。
  • Jim is noted for arriving late for work.吉姆上班迟到出了名。
20 memo 4oXzGj     
n.照会,备忘录;便笺;通知书;规章
参考例句:
  • Do you want me to send the memo out?您要我把这份备忘录分发出去吗?
  • Can you type a memo for me?您能帮我打一份备忘录吗?
21 sophomoric aFrz5     
adj.一知半解的;大学或四年制中学的二年级的
参考例句:
  • Do you really believe that sophomoric argument?你当真相信那种幼稚可笑的论点吗?
  • As a sophomoric student,it's very happy for me to receive invitation.作为一个二年级的学生,能收到邀请,我自然感到特别开心。
22 soda cr3ye     
n.苏打水;汽水
参考例句:
  • She doesn't enjoy drinking chocolate soda.她不喜欢喝巧克力汽水。
  • I will freshen your drink with more soda and ice cubes.我给你的饮料重加一些苏打水和冰块。
23 intrigued 7acc2a75074482e2b408c60187e27c73     
adj.好奇的,被迷住了的v.搞阴谋诡计(intrigue的过去式);激起…的兴趣或好奇心;“intrigue”的过去式和过去分词
参考例句:
  • You've really intrigued me—tell me more! 你说的真有意思—再给我讲一些吧!
  • He was intrigued by her story. 他被她的故事迷住了。
24 suite MsMwB     
n.一套(家具);套房;随从人员
参考例句:
  • She has a suite of rooms in the hotel.她在那家旅馆有一套房间。
  • That is a nice suite of furniture.那套家具很不错。
25 shimmering 0a3bf9e89a4f6639d4583ea76519339e     
v.闪闪发光,发微光( shimmer的现在分词 )
参考例句:
  • The sea was shimmering in the sunlight. 阳光下海水波光闪烁。
  • The colours are delicate and shimmering. 这些颜色柔和且闪烁微光。 来自辞典例句
26 haven 8dhzp     
n.安全的地方,避难所,庇护所
参考例句:
  • It's a real haven at the end of a busy working day.忙碌了一整天后,这真是一个安乐窝。
  • The school library is a little haven of peace and quiet.学校的图书馆是一个和平且安静的小避风港。
27 elegance QjPzj     
n.优雅;优美,雅致;精致,巧妙
参考例句:
  • The furnishings in the room imparted an air of elegance.这个房间的家具带给这房间一种优雅的气氛。
  • John has been known for his sartorial elegance.约翰因为衣着讲究而出名。
28 stimulated Rhrz78     
a.刺激的
参考例句:
  • The exhibition has stimulated interest in her work. 展览增进了人们对她作品的兴趣。
  • The award has stimulated her into working still harder. 奖金促使她更加努力地工作。
29 mansion 8BYxn     
n.大厦,大楼;宅第
参考例句:
  • The old mansion was built in 1850.这座古宅建于1850年。
  • The mansion has extensive grounds.这大厦四周的庭园广阔。
30 convertible aZUyK     
adj.可改变的,可交换,同意义的;n.有活动摺篷的汽车
参考例句:
  • The convertible sofa means that the apartment can sleep four.有了这张折叠沙发,公寓里可以睡下4个人。
  • That new white convertible is totally awesome.那辆新的白色折篷汽车简直棒极了。
31 lavish h1Uxz     
adj.无节制的;浪费的;vt.慷慨地给予,挥霍
参考例句:
  • He despised people who were lavish with their praises.他看不起那些阿谀奉承的人。
  • The sets and costumes are lavish.布景和服装极尽奢华。
32 austere GeIyW     
adj.艰苦的;朴素的,朴实无华的;严峻的
参考例句:
  • His way of life is rather austere.他的生活方式相当简朴。
  • The room was furnished in austere style.这间屋子的陈设都很简单朴素。
33 winding Ue7z09     
n.绕,缠,绕组,线圈
参考例句:
  • A winding lane led down towards the river.一条弯弯曲曲的小路通向河边。
  • The winding trail caused us to lose our orientation.迂回曲折的小道使我们迷失了方向。
34 literally 28Wzv     
adv.照字面意义,逐字地;确实
参考例句:
  • He translated the passage literally.他逐字逐句地翻译这段文字。
  • Sometimes she would not sit down till she was literally faint.有时候,她不走到真正要昏厥了,决不肯坐下来。
35 exulted 4b9c48640b5878856e35478d2f1f2046     
狂喜,欢跃( exult的过去式和过去分词 )
参考例句:
  • The people exulted at the victory. 人们因胜利而欢腾。
  • The people all over the country exulted in the success in launching a new satellite. 全国人民为成功地发射了一颗新的人造卫星而欢欣鼓舞。
36 demonstration 9waxo     
n.表明,示范,论证,示威
参考例句:
  • His new book is a demonstration of his patriotism.他写的新书是他的爱国精神的证明。
  • He gave a demonstration of the new technique then and there.他当场表演了这种新的操作方法。
37 memorable K2XyQ     
adj.值得回忆的,难忘的,特别的,显著的
参考例句:
  • This was indeed the most memorable day of my life.这的确是我一生中最值得怀念的日子。
  • The veteran soldier has fought many memorable battles.这个老兵参加过许多难忘的战斗。
38 fishy ysgzzF     
adj. 值得怀疑的
参考例句:
  • It all sounds very fishy to me.所有这些在我听起来都很可疑。
  • There was definitely something fishy going on.肯定当时有可疑的事情在进行中。
39 poseurs cdf1d90cd296afe0a8522bef169f1888     
n.装腔作势的人( poseur的名词复数 )
参考例句:
40 smitten smitten     
猛打,重击,打击( smite的过去分词 )
参考例句:
  • From the moment they met, he was completely smitten by her. 从一见面的那一刻起,他就完全被她迷住了。
  • It was easy to see why she was smitten with him. 她很容易看出为何她为他倾倒。
41 steered dee52ce2903883456c9b7a7f258660e5     
v.驾驶( steer的过去式和过去分词 );操纵;控制;引导
参考例句:
  • He steered the boat into the harbour. 他把船开进港。
  • The freighter steered out of Santiago Bay that evening. 那天晚上货轮驶出了圣地亚哥湾。 来自《简明英汉词典》
42 metropolitan mCyxZ     
adj.大城市的,大都会的
参考例句:
  • Metropolitan buildings become taller than ever.大城市的建筑变得比以前更高。
  • Metropolitan residents are used to fast rhythm.大都市的居民习惯于快节奏。
43 antiquities c0cf3d8a964542256e19beef0e9faa29     
n.古老( antiquity的名词复数 );古迹;古人们;古代的风俗习惯
参考例句:
  • There is rest and healing in the contemplation of antiquities. 欣赏古物有休息和疗养之功。 来自辞典例句
  • Bertha developed a fine enthusiasm for the antiquities of London. 伯沙对伦敦的古迹产生了很大的热情。 来自辞典例句
44 expounded da13e1b047aa8acd2d3b9e7c1e34e99c     
论述,详细讲解( expound的过去式和过去分词 )
参考例句:
  • He expounded his views on the subject to me at great length. 他详细地向我阐述了他在这个问题上的观点。
  • He warmed up as he expounded his views. 他在阐明自己的意见时激动起来了。
45 archaic 4Nyyd     
adj.(语言、词汇等)古代的,已不通用的
参考例句:
  • The company does some things in archaic ways,such as not using computers for bookkeeping.这个公司有些做法陈旧,如记账不使用电脑。
  • Shaanxi is one of the Chinese archaic civilized origins which has a long history.陕西省是中国古代文明发祥之一,有悠久的历史。
46 conceit raVyy     
n.自负,自高自大
参考例句:
  • As conceit makes one lag behind,so modesty helps one make progress.骄傲使人落后,谦虚使人进步。
  • She seems to be eaten up with her own conceit.她仿佛已经被骄傲冲昏了头脑。
47 arrogant Jvwz5     
adj.傲慢的,自大的
参考例句:
  • You've got to get rid of your arrogant ways.你这骄傲劲儿得好好改改。
  • People are waking up that he is arrogant.人们开始认识到他很傲慢。
48 exclusion 1hCzz     
n.拒绝,排除,排斥,远足,远途旅行
参考例句:
  • Don't revise a few topics to the exclusion of all others.不要修改少数论题以致排除所有其他的。
  • He plays golf to the exclusion of all other sports.他专打高尔夫球,其他运动一概不参加。
49 confided 724f3f12e93e38bec4dda1e47c06c3b1     
v.吐露(秘密,心事等)( confide的过去式和过去分词 );(向某人)吐露(隐私、秘密等)
参考例句:
  • She confided all her secrets to her best friend. 她向她最要好的朋友倾吐了自己所有的秘密。
  • He confided to me that he had spent five years in prison. 他私下向我透露,他蹲过五年监狱。 来自《简明英汉词典》
50 acquiesce eJny5     
vi.默许,顺从,同意
参考例句:
  • Her parents will never acquiesce in such an unsuitable marriage.她的父母决不会答应这门不相宜的婚事。
  • He is so independent that he will never acquiesce.他很有主见,所以绝不会顺从。
51 canny nsLzV     
adj.谨慎的,节俭的
参考例句:
  • He was far too canny to risk giving himself away.他非常谨慎,不会冒险暴露自己。
  • But I'm trying to be a little canny about it.但是我想对此谨慎一些。
52 honeymoon ucnxc     
n.蜜月(假期);vi.度蜜月
参考例句:
  • While on honeymoon in Bali,she learned to scuba dive.她在巴厘岛度蜜月时学会了带水肺潜水。
  • The happy pair are leaving for their honeymoon.这幸福的一对就要去度蜜月了。
53 dunes 8a48dcdac1abf28807833e2947184dd4     
沙丘( dune的名词复数 )
参考例句:
  • The boy galloped over the dunes barefoot. 那男孩光着脚在沙丘间飞跑。
  • Dragging the fully laden boat across the sand dunes was no mean feat. 将满载货物的船拖过沙丘是一件了不起的事。
54 differentiate cm3yc     
vi.(between)区分;vt.区别;使不同
参考例句:
  • You can differentiate between the houses by the shape of their chimneys.你可以凭借烟囱形状的不同来区分这两幢房子。
  • He never learned to differentiate between good and evil.他从未学会分辨善恶。
55 descended guQzoy     
a.为...后裔的,出身于...的
参考例句:
  • A mood of melancholy descended on us. 一种悲伤的情绪袭上我们的心头。
  • The path descended the hill in a series of zigzags. 小路呈连续的之字形顺着山坡蜿蜒而下。
56 random HT9xd     
adj.随机的;任意的;n.偶然的(或随便的)行动
参考例句:
  • The list is arranged in a random order.名单排列不分先后。
  • On random inspection the meat was found to be bad.经抽查,发现肉变质了。
57 scouts e6d47327278af4317aaf05d42afdbe25     
侦察员[机,舰]( scout的名词复数 ); 童子军; 搜索; 童子军成员
参考例句:
  • to join the Scouts 参加童子军
  • The scouts paired off and began to patrol the area. 巡逻人员两个一组,然后开始巡逻这个地区。
58 supervision hr6wv     
n.监督,管理
参考例句:
  • The work was done under my supervision.这项工作是在我的监督之下完成的。
  • The old man's will was executed under the personal supervision of the lawyer.老人的遗嘱是在律师的亲自监督下执行的。
59 bickering TyizSV     
v.争吵( bicker的现在分词 );口角;(水等)作潺潺声;闪烁
参考例句:
  • The children are always bickering about something or other. 孩子们有事没事总是在争吵。
  • The two children were always bickering with each other over small matters. 这两个孩子总是为些小事斗嘴。 来自《现代汉英综合大词典》
60 rumble PCXzd     
n.隆隆声;吵嚷;v.隆隆响;低沉地说
参考例句:
  • I hear the rumble of thunder in the distance.我听到远处雷声隆隆。
  • We could tell from the rumble of the thunder that rain was coming.我们根据雷的轰隆声可断定,天要下雨了。
61 contradictory VpazV     
adj.反驳的,反对的,抗辩的;n.正反对,矛盾对立
参考例句:
  • The argument is internally contradictory.论据本身自相矛盾。
  • What he said was self-contradictory.他讲话前后不符。
62 vegetarian 7KGzY     
n.素食者;adj.素食的
参考例句:
  • She got used gradually to the vegetarian diet.她逐渐习惯吃素食。
  • I didn't realize you were a vegetarian.我不知道你是个素食者。
63 quirks 45fdbe6cf154fe3b8bcba6cba262afa0     
n.奇事,巧合( quirk的名词复数 );怪癖
参考例句:
  • One of his quirks is that he refuses to travel by train. 他的怪癖之一是不愿乘火车旅行。 来自《简明英汉词典》
  • All men have their own quirks and twists. 人人都有他们自己的怪癖和奇想。 来自《现代英汉综合大词典》
64 exacting VtKz7e     
adj.苛求的,要求严格的
参考例句:
  • He must remember the letters and symbols with exacting precision.他必须以严格的精度记住每个字母和符号。
  • The public has been more exacting in its demands as time has passed.随着时间的推移,公众的要求更趋严格。
65 craftsmanship c2f81623cf1977dcc20aaa53644e0719     
n.手艺
参考例句:
  • The whole house is a monument to her craftsmanship. 那整座房子是她技艺的一座丰碑。
  • We admired the superb craftsmanship of the furniture. 我们很欣赏这个家具的一流工艺。
66 spartan 3hfzxL     
adj.简朴的,刻苦的;n.斯巴达;斯巴达式的人
参考例句:
  • Their spartan lifestyle prohibits a fridge or a phone.他们不使用冰箱和电话,过着简朴的生活。
  • The rooms were spartan and undecorated.房间没有装饰,极为简陋。
67 streak UGgzL     
n.条理,斑纹,倾向,少许,痕迹;v.加条纹,变成条纹,奔驰,快速移动
参考例句:
  • The Indians used to streak their faces with paint.印第安人过去常用颜料在脸上涂条纹。
  • Why did you streak the tree?你为什么在树上刻条纹?
68 passionate rLDxd     
adj.热情的,热烈的,激昂的,易动情的,易怒的,性情暴躁的
参考例句:
  • He is said to be the most passionate man.据说他是最有激情的人。
  • He is very passionate about the project.他对那个项目非常热心。
69 foam LjOxI     
v./n.泡沫,起泡沫
参考例句:
  • The glass of beer was mostly foam.这杯啤酒大部分是泡沫。
  • The surface of the water is full of foam.水面都是泡沫。
70 cluttered da1cd877cda71c915cf088ac1b1d48d3     
v.杂物,零乱的东西零乱vt.( clutter的过去式和过去分词 );乱糟糟地堆满,把…弄得很乱;(以…) 塞满…
参考例句:
  • The room is cluttered up with all kinds of things. 零七八碎的东西放满了一屋子。 来自《现代汉英综合大词典》
  • The desk is cluttered with books and papers. 桌上乱糟糟地堆满了书报。 来自《现代汉英综合大词典》
71 silicon dykwJ     
n.硅(旧名矽)
参考例句:
  • This company pioneered the use of silicon chip.这家公司开创了使用硅片的方法。
  • A chip is a piece of silicon about the size of a postage stamp.芯片就是一枚邮票大小的硅片。
72 tandem 6Ibzp     
n.同时发生;配合;adv.一个跟着一个地;纵排地;adj.(两匹马)前后纵列的
参考例句:
  • Malcolm's contract will run in tandem with his existing one.马尔科姆的合同将与他手头的合同同时生效。
  • He is working in tandem with officials of the Serious Fraud Office.他正配合欺诈重案办公室的官员工作。
73 wavelength 8gHwn     
n.波长
参考例句:
  • The authorities were unable to jam this wavelength.当局无法干扰这一波长。
  • Radio One has broadcast on this wavelength for years.广播1台已经用这个波长广播多年了。
74 unaware Pl6w0     
a.不知道的,未意识到的
参考例句:
  • They were unaware that war was near. 他们不知道战争即将爆发。
  • I was unaware of the man's presence. 我没有察觉到那人在场。
75 curiously 3v0zIc     
adv.有求知欲地;好问地;奇特地
参考例句:
  • He looked curiously at the people.他好奇地看着那些人。
  • He took long stealthy strides. His hands were curiously cold.他迈着悄没声息的大步。他的双手出奇地冷。
76 symbiosis eqVye     
n.共生(关系),共栖
参考例句:
  • They live in a symbiosis with governments that they are financing.他们与他们服务的政府互利共存。
  • The symbiosis between social values and political structure has produced extraordinary achievement.社会价值观念和政治结构的共生现象带来了非凡的成就。
77 inevitable 5xcyq     
adj.不可避免的,必然发生的
参考例句:
  • Mary was wearing her inevitable large hat.玛丽戴着她总是戴的那顶大帽子。
  • The defeat had inevitable consequences for British policy.战败对英国政策不可避免地产生了影响。
78 projections 7275a1e8ba6325ecfc03ebb61a4b9192     
预测( projection的名词复数 ); 投影; 投掷; 突起物
参考例句:
  • Their sales projections are a total thumbsuck. 他们的销售量预测纯属估计。
  • The council has revised its projections of funding requirements upwards. 地方议会调高了对资金需求的预测。
79 ardor 5NQy8     
n.热情,狂热
参考例句:
  • His political ardor led him into many arguments.他的政治狂热使他多次卷入争论中。
  • He took up his pursuit with ardor.他满腔热忱地从事工作。
80 recoil GA4zL     
vi.退却,退缩,畏缩
参考例句:
  • Most people would recoil at the sight of the snake.许多人看见蛇都会向后退缩。
  • Revenge may recoil upon the person who takes it.报复者常会受到报应。
81 mercurial yCnxD     
adj.善变的,活泼的
参考例句:
  • He was of a mercurial temperament and therefore unpredictable.他是个反复无常的人,因此对他的行为无法预言。
  • Our desires and aversions are mercurial rulers.我们的欲望与嫌恶是变化无常的统治者。
82 erratic ainzj     
adj.古怪的,反复无常的,不稳定的
参考例句:
  • The old man had always been cranky and erratic.那老头儿性情古怪,反复无常。
  • The erratic fluctuation of market prices is in consequence of unstable economy.经济波动致使市场物价忽起忽落。
83 makeup 4AXxO     
n.组织;性格;化装品
参考例句:
  • Those who failed the exam take a makeup exam.这次考试不及格的人必须参加补考。
  • Do you think her beauty could makeup for her stupidity?你认为她的美丽能弥补她的愚蠢吗?
84 depressed xu8zp9     
adj.沮丧的,抑郁的,不景气的,萧条的
参考例句:
  • When he was depressed,he felt utterly divorced from reality.他心情沮丧时就感到完全脱离了现实。
  • His mother was depressed by the sad news.这个坏消息使他的母亲意志消沉。
85 brutal bSFyb     
adj.残忍的,野蛮的,不讲理的
参考例句:
  • She has to face the brutal reality.她不得不去面对冷酷的现实。
  • They're brutal people behind their civilised veneer.他们表面上温文有礼,骨子里却是野蛮残忍。
86 tirades ca7b20b5f92c65765962d21cc5a816d4     
激烈的长篇指责或演说( tirade的名词复数 )
参考例句:
  • What's the matter with Levin today?Why doesn't he launch into one of his tirades? 你所说得话我全记录下来列文今天怎么啦?没有反唇相讥?
87 substantive qszws     
adj.表示实在的;本质的、实质性的;独立的;n.实词,实名词;独立存在的实体
参考例句:
  • They plan to meet again in Rome very soon to begin substantive negotiations.他们计划不久在罗马再次会晤以开始实质性的谈判。
  • A president needs substantive advice,but he also requires emotional succor. 一个总统需要实质性的建议,但也需要感情上的支持。
88 horrified 8rUzZU     
a.(表现出)恐惧的
参考例句:
  • The whole country was horrified by the killings. 全国都对这些凶杀案感到大为震惊。
  • We were horrified at the conditions prevailing in local prisons. 地方监狱的普遍状况让我们震惊。
89 pointed Il8zB4     
adj.尖的,直截了当的
参考例句:
  • He gave me a very sharp pointed pencil.他给我一支削得非常尖的铅笔。
  • She wished to show Mrs.John Dashwood by this pointed invitation to her brother.她想通过对达茨伍德夫人提出直截了当的邀请向她的哥哥表示出来。
90 seethed 9421e7f0215c1a9ead7d20695b8a9883     
(液体)沸腾( seethe的过去式和过去分词 ); 激动,大怒; 强压怒火; 生闷气(~with sth|~ at sth)
参考例句:
  • She seethed silently in the corner. 她在角落里默默地生闷气。
  • He seethed with rage as the train left without him. 他误了火车,怒火中烧。


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