The Pirates Abandon Ship
Upon his return from Europe in August 1985, while he was casting about for what to do next, Jobs called the Stanford biochemist Paul Berg to discuss the advances that were being made in gene1 splicing2 and recombinant DNA3. Berg described how difficult it was to do experiments in a biology lab, where it could take weeks to nurture4 an experiment and get a result. “Why don’t you simulate them on a computer?” Jobs asked. Berg replied that computers with such capacities were too expensive for university labs. “Suddenly, he was excited about the possibilities,” Berg recalled. “He had it in his mind to start a new company. He was young and rich, and had to find something to do with the rest of his life.”
Jobs had already been canvassing5 academics to ask what their workstation needs were. It was something he had been interested in since 1983, when he had visited the computer science department at Brown to show off the Macintosh, only to be told that it would take a far more powerful machine to do anything useful in a university lab. The dream of academic researchers was to have a workstation that was both powerful and personal. As head of the Macintosh division, Jobs had launched a project to build such a machine, which was dubbed6 the Big Mac. It would have a UNIX operating system but with the friendly Macintosh interface7. But after Jobs was ousted8 from the Macintosh division, his replacement9, Jean-Louis Gassée, canceled the Big Mac.
When that happened, Jobs got a distressed10 call from Rich Page, who had been engineering the Big Mac’s chip set. It was the latest in a series of conversations that Jobs was having with disgruntled Apple employees urging him to start a new company and rescue them. Plans to do so began to jell over Labor11 Day weekend, when Jobs spoke12 to Bud Tribble, the original Macintosh software chief, and floated the idea of starting a company to build a powerful but personal workstation. He also enlisted14 two other Macintosh division employees who had been talking about leaving, the engineer George Crow and the controller Susan Barnes.
That left one key vacancy15 on the team: a person who could market the new product to universities. The obvious candidate was Dan’l Lewin, who at Apple had organized a consortium of universities to buy Macintosh computers in bulk. Besides missing two letters in his first name, Lewin had the chiseled16 good looks of Clark Kent and a Princetonian’s polish. He and Jobs shared a bond: Lewin had written a Princeton thesis on Bob Dylan and charismatic leadership, and Jobs knew something about both of those topics.
Lewin’s university consortium had been a godsend to the Macintosh group, but he had become frustrated18 after Jobs left and Bill Campbell had reorganized marketing19 in a way that reduced the role of direct sales to universities. He had been meaning to call Jobs when, that Labor Day weekend, Jobs called first. He drove to Jobs’s unfurnished mansion20, and they walked the grounds while discussing the possibility of creating a new company. Lewin was excited, but not ready to commit. He was going to Austin with Campbell the following week, and he wanted to wait until then to decide. Upon his return, he gave his answer: He was in. The news came just in time for the September 13 Apple board meeting.
Although Jobs was still nominally21 the board’s chairman, he had not been to any meetings since he lost power. He called Sculley, said he was going to attend, and asked that an item be added to the end of the agenda for a “chairman’s report.” He didn’t say what it was about, and Sculley assumed it would be a criticism of the latest reorganization. Instead, when his turn came to speak, Jobs described to the board his plans to start a new company. “I’ve been thinking a lot, and it’s time for me to get on with my life,” he began. “It’s obvious that I’ve got to do something. I’m thirty years old.” Then he referred to some prepared notes to describe his plan to create a computer for the higher education market. The new company would not be competitive with Apple, he promised, and he would take with him only a handful of non-key personnel. He offered to resign as chairman of Apple, but he expressed hope that they could work together. Perhaps Apple would want to buy the distribution rights to his product, he suggested, or license22 Macintosh software to it.
Mike Markkula rankled23 at the possibility that Jobs would hire anyone from Apple. “Why would you take anyone at all?” he asked.
“Don’t get upset,” Jobs assured him and the rest of the board. “These are very low-level people that you won’t miss, and they will be leaving anyway.”
The board initially24 seemed disposed to wish Jobs well in his venture. After a private discussion, the directors even proposed that Apple take a 10% stake in the new company and that Jobs remain on the board.
That night Jobs and his five renegades met again at his house for dinner. He was in favor of taking the Apple investment, but the others convinced him it was unwise. They also agreed that it would be best if they resigned all at once, right away. Then they could make a clean break.
So Jobs wrote a formal letter telling Sculley the names of the five who would be leaving, signed it in his spidery lowercase signature, and drove to Apple the next morning to hand it to him before his 7:30 staff meeting.
“Steve, these are not low-level people,” Sculley said.
“Well, these people were going to resign anyway,” Jobs replied. “They are going to be handing in their resignations by nine this morning.”
From Jobs’s perspective, he had been honest. The five were not division managers or members of Sculley’s top team. They had all felt diminished, in fact, by the company’s new organization. But from Sculley’s perspective, these were important players; Page was an Apple Fellow, and Lewin was a key to the higher education market. In addition, they knew about the plans for Big Mac; even though it had been shelved, this was still proprietary25 information. Nevertheless Sculley was sanguine26. Instead of pushing the point, he asked Jobs to remain on the board. Jobs replied that he would think about it.
But when Sculley walked into his 7:30 staff meeting and told his top lieutenants27 who was leaving, there was an uproar28. Most of them felt that Jobs had breached29 his duties as chairman and displayed stunning30 disloyalty to the company. “We should expose him for the fraud that he is so that people here stop regarding him as a messiah,” Campbell shouted, according to Sculley.
Campbell admitted that, although he later became a great Jobs defender32 and supportive board member, he was ballistic that morning. “I was fucking furious, especially about him taking Dan’l Lewin,” he recalled. “Dan’l had built the relationships with the universities. He was always muttering about how hard it was to work with Steve, and then he left.” Campbell was so angry that he walked out of the meeting to call Lewin at home. When his wife said he was in the shower, Campbell said, “I’ll wait.” A few minutes later, when she said he was still in the shower, Campbell again said, “I’ll wait.” When Lewin finally came on the phone, Campbell asked him if it was true. Lewin acknowledged it was. Campbell hung up without saying another word.
After hearing the fury of his senior staff, Sculley surveyed the members of the board. They likewise felt that Jobs had misled them with his pledge that he would not raid important employees. Arthur Rock was especially angry. Even though he had sided with Sculley during the Memorial Day showdown, he had been able to repair his paternal33 relationship with Jobs. Just the week before, he had invited Jobs to bring his girlfriend up to San Francisco so that he and his wife could meet her, and the four had a nice dinner in Rock’s Pacific Heights home. Jobs had not mentioned the new company he was forming, so Rock felt betrayed when he heard about it from Sculley. “He came to the board and lied to us,” Rock growled34 later. “He told us he was thinking of forming a company when in fact he had already formed it. He said he was going to take a few middle-level people. It turned out to be five senior people.” Markkula, in his subdued35 way, was also offended. “He took some top executives he had secretly lined up before he left. That’s not the way you do things. It was ungentlemanly.”
Over the weekend both the board and the executive staff convinced Sculley that Apple would have to declare war on its cofounder. Markkula issued a formal statement accusing Jobs of acting37 “in direct contradiction to his statements that he wouldn’t recruit any key Apple personnel for his company.” He added ominously38, “We are evaluating what possible actions should be taken.” Campbell was quoted in the Wall Street Journal as saying he “was stunned39 and shocked” by Jobs’s behavior.
Jobs had left his meeting with Sculley thinking that things might proceed smoothly40, so he had kept quiet. But after reading the newspapers, he felt that he had to respond. He phoned a few favored reporters and invited them to his home for private briefings the next day. Then he called Andy Cunningham, who had handled his publicity41 at Regis McKenna. “I went over to his unfurnished mansiony place in Woodside,” she recalled, “and I found him huddled42 in the kitchen with his five colleagues and a few reporters hanging outside on the lawn.” Jobs told her that he was going to do a full-fledged press conference and started spewing some of the derogatory things he was going to say. Cunningham was appalled43. “This is going to reflect badly on you,” she told him. Finally he backed down. He decided44 that he would give the reporters a copy of the resignation letter and limit any on-the-record comments to a few bland45 statements.
Jobs had considered just mailing in his letter of resignation, but Susan Barnes convinced him that this would be too contemptuous. Instead he drove it to Markkula’s house, where he also found Al Eisenstat. There was a tense conversation for about fifteen minutes; then Barnes, who had been waiting outside, came to the door to retrieve46 him before he said anything he would regret. He left behind the letter, which he had composed on a Macintosh and printed on the new LaserWriter:
September 17, 1985
Dear Mike:
This morning’s papers carried suggestions that Apple is considering removing me as Chairman. I don’t know the source of these reports but they are both misleading to the public and unfair to me.
You will recall that at last Thursday’s Board meeting I stated I had decided to start a new venture and I tendered my resignation as Chairman.
The Board declined to accept my resignation and asked me to defer47 it for a week. I agreed to do so in light of the encouragement the Board offered with regard to the proposed new venture and the indications that Apple would invest in it. On Friday, after I told John Sculley who would be joining me, he confirmed Apple’s willingness to discuss areas of possible collaboration48 between Apple and my new venture.
Subsequently the Company appears to be adopting a hostile posture49 toward me and the new venture. Accordingly, I must insist upon the immediate50 acceptance of my resignation. . . .
As you know, the company’s recent reorganization left me with no work to do and no access even to regular management reports. I am but 30 and want still to contribute and achieve.
After what we have accomplished51 together, I would wish our parting to be both amicable52 and dignified53.
Yours sincerely, steven p. jobs
When a guy from the facilities team went to Jobs’s office to pack up his belongings54, he saw a picture frame on the floor. It contained a photograph of Jobs and Sculley in warm conversation, with an inscription55 from seven months earlier: “Here’s to Great Ideas, Great Experiences, and a Great Friendship! John.” The glass frame was shattered. Jobs had hurled56 it across the room before leaving. From that day, he never spoke to Sculley again.
Apple’s stock went up a full point, or almost 7%, when Jobs’s resignation was announced. “East Coast stockholders always worried about California flakes57 running the company,” explained the editor of a tech stock newsletter. “Now with both Wozniak and Jobs out, those shareholders58 are relieved.” But Nolan Bushnell, the Atari founder36 who had been an amused mentor60 ten years earlier, told Time that Jobs would be badly missed. “Where is Apple’s inspiration going to come from? Is Apple going to have all the romance of a new brand of Pepsi?”
After a few days of failed efforts to reach a settlement with Jobs, Sculley and the Apple board decided to sue him “for breaches61 of fiduciary62 obligations.” The suit spelled out his alleged63 transgressions64:
Notwithstanding his fiduciary obligations to Apple, Jobs, while serving as the Chairman of Apple’s Board of Directors and an officer of Apple and pretending loyalty31 to the interests of Apple . . .
(a) secretly planned the formation of an enterprise to compete with Apple;
(b) secretly schemed that his competing enterprise would wrongfully take advantage of and utilize67 Apple’s plan to design, develop and market the Next Generation Product . . .
(c) secretly lured68 away key employees of Apple.
At the time, Jobs owned 6.5 million shares of Apple stock, 11% of the company, worth more than $100 million. He began to sell his shares, and within five months had dumped them all, retaining only one share so he could attend shareholder59 meetings if he wanted. He was furious, and that was reflected in his passion to start what was, no matter how he spun69 it, a rival company. “He was angry at Apple,” said Joanna Hoffman, who briefly70 went to work for the new company. “Aiming at the educational market, where Apple was strong, was simply Steve being vengeful. He was doing it for revenge.”
Jobs, of course, didn’t see it that way. “I haven’t got any sort of odd chip on my shoulder,” he told Newsweek. Once again he invited his favorite reporters over to his Woodside home, and this time he did not have Andy Cunningham there urging him to be circumspect71. He dismissed the allegation that he had improperly72 lured the five colleagues from Apple. “These people all called me,” he told the gaggle of journalists who were milling around in his unfurnished living room. “They were thinking of leaving the company. Apple has a way of neglecting people.”
He decided to cooperate with a Newsweek cover in order to get his version of the story out, and the interview he gave was revealing. “What I’m best at doing is finding a group of talented people and making things with them,” he told the magazine. He said that he would always harbor affection for Apple. “I’ll always remember Apple like any man remembers the first woman he’s fallen in love with.” But he was also willing to fight with its management if need be. “When someone calls you a thief in public, you have to respond.” Apple’s threat to sue him was outrageous73. It was also sad. It showed that Apple was no longer a confident, rebellious74 company. “It’s hard to think that a $2 billion company with 4,300 employees couldn’t compete with six people in blue jeans.”
To try to counter Jobs’s spin, Sculley called Wozniak and urged him to speak out. “Steve can be an insulting and hurtful guy,” he told Time that week. He revealed that Jobs had asked him to join his new firm—it would have been a sly way to land another blow against Apple’s current management—but he wanted no part of such games and had not returned Jobs’s phone call. To the San Francisco Chronicle, he recounted how Jobs had blocked frogdesign from working on his remote control under the pretense75 that it might compete with Apple products. “I look forward to a great product and I wish him success, but his integrity I cannot trust,” Wozniak said.
To Be on Your Own
“The best thing ever to happen to Steve is when we fired him, told him to get lost,” Arthur Rock later said. The theory, shared by many, is that the tough love made him wiser and more mature. But it’s not that simple. At the company he founded after being ousted from Apple, Jobs was able to indulge all of his instincts, both good and bad. He was unbound. The result was a series of spectacular products that were dazzling market flops76. This was the true learning experience. What prepared him for the great success he would have in Act III was not his ouster from his Act I at Apple but his brilliant failures in Act II.
The first instinct that he indulged was his passion for design. The name he chose for his new company was rather straightforward77: Next. In order to make it more distinctive78, he decided he needed a world-class logo. So he courted the dean of corporate79 logos, Paul Rand. At seventy-one, the Brooklyn-born graphic80 designer had already created some of the best-known logos in business, including those of Esquire, IBM, Westinghouse, ABC, and UPS. He was under contract to IBM, and his supervisors81 there said that it would obviously be a conflict for him to create a logo for another computer company. So Jobs picked up the phone and called IBM’s CEO, John Akers. Akers was out of town, but Jobs was so persistent82 that he was finally put through to Vice83 Chairman Paul Rizzo. After two days, Rizzo concluded that it was futile84 to resist Jobs, and he gave permission for Rand to do the work.
Rand flew out to Palo Alto and spent time walking with Jobs and listening to his vision. The computer would be a cube, Jobs pronounced. He loved that shape. It was perfect and simple. So Rand decided that the logo should be a cube as well, one that was tilted85 at a 28° angle. When Jobs asked for a number of options to consider, Rand declared that he did not create different options for clients. “I will solve your problem, and you will pay me,” he told Jobs. “You can use what I produce, or not, but I will not do options, and either way you will pay me.”
Jobs admired that kind of thinking, so he made what was quite a gamble. The company would pay an astonishing $100,000 flat fee to get one design. “There was a clarity in our relationship,” Jobs said. “He had a purity as an artist, but he was astute86 at solving business problems. He had a tough exterior87, and had perfected the image of a curmudgeon88, but he was a teddy bear inside.” It was one of Jobs’s highest praises: purity as an artist.
It took Rand just two weeks. He flew back to deliver the result to Jobs at his Woodside house. First they had dinner, then Rand handed him an elegant and vibrant89 booklet that described his thought process. On the final spread, Rand presented the logo he had chosen. “In its design, color arrangement, and orientation90, the logo is a study in contrasts,” his booklet proclaimed. “Tipped at a jaunty91 angle, it brims with the informality, friendliness92, and spontaneity of a Christmas seal and the authority of a rubber stamp.” The word “next” was split into two lines to fill the square face of the cube, with only the “e” in lowercase. That letter stood out, Rand’s booklet explained, to connote “education, excellence93 . . . e = mc2.”
It was often hard to predict how Jobs would react to a presentation. He could label it shitty or brilliant; one never knew which way he might go. But with a legendary94 designer such as Rand, the chances were that Jobs would embrace the proposal. He stared at the final spread, looked up at Rand, and then hugged him. They had one minor95 disagreement: Rand had used a dark yellow for the “e” in the logo, and Jobs wanted him to change it to a brighter and more traditional yellow. Rand banged his fist on the table and declared, “I’ve been doing this for fifty years, and I know what I’m doing.” Jobs relented.
The company had not only a new logo, but a new name. No longer was it Next. It was NeXT. Others might not have understood the need to obsess96 over a logo, much less pay $100,000 for one. But for Jobs it meant that NeXT was starting life with a world-class feel and identity, even if it hadn’t yet designed its first product. As Markkula had taught him, a great company must be able to impute97 its values from the first impression it makes.
As a bonus, Rand agreed to design a personal calling card for Jobs. He came up with a colorful type treatment, which Jobs liked, but they ended up having a lengthy98 and heated disagreement about the placement of the period after the “P” in Steven P. Jobs. Rand had placed the period to the right of the “P.”, as it would appear if set in lead type. Steve preferred the period to be nudged to the left, under the curve of the “P.”, as is possible with digital typography. “It was a fairly large argument about something relatively99 small,” Susan Kare recalled. On this one Jobs prevailed.
In order to translate the NeXT logo into the look of real products, Jobs needed an industrial designer he trusted. He talked to a few possibilities, but none of them impressed him as much as the wild Bavarian he had imported to Apple: Hartmut Esslinger, whose frogdesign had set up shop in Silicon100 Valley and who, thanks to Jobs, had a lucrative101 contract with Apple. Getting IBM to permit Paul Rand to do work for NeXT was a small miracle willed into existence by Jobs’s belief that reality can be distorted. But that was a snap compared to the likelihood that he could convince Apple to permit Esslinger to work for NeXT.
This did not keep Jobs from trying. At the beginning of November 1985, just five weeks after Apple filed suit against him, Jobs wrote to Eisenstat and asked for a dispensation. “I spoke with Hartmut Esslinger this weekend and he suggested I write you a note expressing why I wish to work with him and frogdesign on the new products for NeXT,” he said. Astonishingly, Jobs’s argument was that he did not know what Apple had in the works, but Esslinger did. “NeXT has no knowledge as to the current or future directions of Apple’s product designs, nor do other design firms we might deal with, so it is possible to inadvertently design similar looking products. It is in both Apple’s and NeXT’s best interest to rely on Hartmut’s professionalism to make sure this does not occur.” Eisenstat recalled being flabbergasted by Jobs’s audacity102, and he replied curtly103. “I have previously104 expressed my concern on behalf of Apple that you are engaged in a business course which involves your utilization105 of Apple’s confidential106 business information,” he wrote. “Your letter does not alleviate107 my concern in any way. In fact it heightens my concern because it states that you have ‘no knowledge as to the current or future directions of Apple’s product designs,’ a statement which is not true.” What made the request all the more astonishing to Eisenstat was that it was Jobs who, just a year earlier, had forced frogdesign to abandon its work on Wozniak’s remote control device.
Jobs realized that in order to work with Esslinger (and for a variety of other reasons), it would be necessary to resolve the lawsuit108 that Apple had filed. Fortunately Sculley was willing. In January 1986 they reached an out-of-court agreement involving no financial damages. In return for Apple’s dropping its suit, NeXT agreed to a variety of restrictions109: Its product would be marketed as a high-end workstation, it would be sold directly to colleges and universities, and it would not ship before March 1987. Apple also insisted that the NeXT machine “not use an operating system compatible with the Macintosh,” though it could be argued that Apple would have been better served by insisting on just the opposite.
After the settlement Jobs continued to court Esslinger until the designer decided to wind down his contract with Apple. That allowed frogdesign to work with NeXT at the end of 1986. Esslinger insisted on having free rein110, just as Paul Rand had. “Sometimes you have to use a big stick with Steve,” he said. Like Rand, Esslinger was an artist, so Jobs was willing to grant him indulgences he denied other mortals.
Jobs decreed that the computer should be an absolutely perfect cube, with each side exactly a foot long and every angle precisely111 90 degrees. He liked cubes. They had gravitas but also the slight whiff of a toy. But the NeXT cube was a Jobsian example of design desires trumping112 engineering considerations. The circuit boards, which fitted nicely into the traditional pizza-box shape, had to be reconfigured and stacked in order to nestle into a cube.
Even worse, the perfection of the cube made it hard to manufacture. Most parts that are cast in molds have angles that are slightly greater than pure 90 degrees, so that it’s easier to get them out of the mold (just as it is easier to get a cake out of a pan that has angles slightly greater than 90 degrees). But Esslinger dictated113, and Jobs enthusiastically agreed, that there would be no such “draft angles” that would ruin the purity and perfection of the cube. So the sides had to be produced separately, using molds that cost $650,000, at a specialty114 machine shop in Chicago. Jobs’s passion for perfection was out of control. When he noticed a tiny line in the chassis115 caused by the molds, something that any other computer maker116 would accept as unavoidable, he flew to Chicago and convinced the die caster to start over and do it perfectly117. “Not a lot of die casters expect a celebrity118 to fly in,” noted119 one of the engineers. Jobs also had the company buy a $150,000 sanding machine to remove all lines where the mold faces met and insisted that the magnesium120 case be a matte black, which made it more susceptible121 to showing blemishes122.
Jobs had always indulged his obsession123 that the unseen parts of a product should be crafted as beautifully as its fa?ade, just as his father had taught him when they were building a fence. This too he took to extremes when he found himself unfettered at NeXT. He made sure that the screws inside the machine had expensive plating. He even insisted that the matte black finish be coated onto the inside of the cube’s case, even though only repairmen would see it.
Joe Nocera, then writing for Esquire, captured Jobs’s intensity124 at a NeXT staff meeting:
It’s not quite right to say that he is sitting through this staff meeting, because Jobs doesn’t sit through much of anything; one of the ways he dominates is through sheer movement. One moment he’s kneeling in his chair; the next minute he’s slouching in it; the next he has leaped out of his chair entirely125 and is scribbling126 on the blackboard directly behind him. He is full of mannerisms. He bites his nails. He stares with unnerving earnestness at whoever is speaking. His hands, which are slightly and inexplicably127 yellow, are in constant motion.
What particularly struck Nocera was Jobs’s “almost willful lack of tact128.” It was more than just an inability to hide his opinions when others said something he thought dumb; it was a conscious readiness, even a perverse129 eagerness, to put people down, humiliate130 them, show he was smarter. When Dan’l Lewin handed out an organization chart, for example, Jobs rolled his eyes. “These charts are bullshit,” he interjected. Yet his moods still swung wildly, as at Apple. A finance person came into the meeting and Jobs lavished131 praise on him for a “really, really great job on this”; the previous day Jobs had told him, “This deal is crap.”
One of NeXT’s first ten employees was an interior designer for the company’s first headquarters, in Palo Alto. Even though Jobs had leased a building that was new and nicely designed, he had it completely gutted132 and rebuilt. Walls were replaced by glass, the carpets were replaced by light hardwood flooring. The process was repeated when NeXT moved to a bigger space in Redwood City in 1989. Even though the building was brand-new, Jobs insisted that the elevators be moved so that the entrance lobby would be more dramatic. As a centerpiece, Jobs commissioned I. M. Pei to design a grand staircase that seemed to float in the air. The contractor133 said it couldn’t be built. Jobs said it could, and it was. Years later Jobs would make such staircases a feature at Apple’s signature stores.
The Computer
During the early months of NeXT, Jobs and Dan’l Lewin went on the road, often accompanied by a few colleagues, to visit campuses and solicit134 opinions. At Harvard they met with Mitch Kapor, the chairman of Lotus software, over dinner at Harvest restaurant. When Kapor began slathering butter on his bread, Jobs asked him, “Have you ever heard of serum135 cholesterol136?” Kapor responded, “I’ll make you a deal. You stay away from commenting on my dietary habits, and I will stay away from the subject of your personality.” It was meant humorously, but as Kapor later commented, “Human relationships were not his strong suit.” Lotus agreed to write a spreadsheet program for the NeXT operating system.
Jobs wanted to bundle useful content with the machine, so Michael Hawley, one of the engineers, developed a digital dictionary. He learned that a friend of his at Oxford137 University Press had been involved in the typesetting of a new edition of Shakespeare’s works. That meant that there was probably a computer tape he could get his hands on and, if so, incorporate it into the NeXT’s memory. “So I called up Steve, and he said that would be awesome138, and we flew over to Oxford together.” On a beautiful spring day in 1986, they met in the publishing house’s grand building in the heart of Oxford, where Jobs made an offer of $2,000 plus 74 cents for every computer sold in order to have the rights to Oxford’s edition of Shakespeare. “It will be all gravy139 to you,” he argued. “You will be ahead of the parade. It’s never been done before.” They agreed in principle and then went out to play skittles over beer at a nearby pub where Lord Byron used to drink. By the time it launched, the NeXT would also include a dictionary, a thesaurus, and the Oxford Dictionary of Quotations140, making it one of the pioneers of the concept of searchable electronic books.
Instead of using off-the-shelf chips for the NeXT, Jobs had his engineers design custom ones that integrated a variety of functions on one chip. That would have been hard enough, but Jobs made it almost impossible by continually revising the functions he wanted it to do. After a year it became clear that this would be a major source of delay.
He also insisted on building his own fully66 automated141 and futuristic factory, just as he had for the Macintosh; he had not been chastened by that experience. This time too he made the same mistakes, only more excessively. Machines and robots were painted and repainted as he compulsively revised his color scheme. The walls were museum white, as they had been at the Macintosh factory, and there were $20,000 black leather chairs and a custom-made staircase, just as in the corporate headquarters. He insisted that the machinery142 on the 165-foot assembly line be configured to move the circuit boards from right to left as they got built, so that the process would look better to visitors who watched from the viewing gallery. Empty circuit boards were fed in at one end and twenty minutes later, untouched by humans, came out the other end as completed boards. The process followed the Japanese principle known as kanban, in which each machine performs its task only when the next machine is ready to receive another part.
Jobs had not tempered his way of dealing143 with employees. “He applied144 charm or public humiliation145 in a way that in most cases proved to be pretty effective,” Tribble recalled. But sometimes it wasn’t. One engineer, David Paulsen, put in ninety-hour weeks for the first ten months at NeXT. He quit when “Steve walked in one Friday afternoon and told us how unimpressed he was with what we were doing.” When Business Week asked him why he treated employees so harshly, Jobs said it made the company better. “Part of my responsibility is to be a yardstick146 of quality. Some people aren’t used to an environment where excellence is expected.” But he still had his spirit and charisma17. There were plenty of field trips, visits by akido masters, and off-site retreats. And he still exuded147 the pirate flag spunkiness. When Apple fired Chiat/Day, the ad firm that had done the “1984” ad and taken out the newspaper ad saying “Welcome IBM—seriously,” Jobs took out a full-page ad in the Wall Street Journal proclaiming, “Congratulations Chiat/Day—Seriously . . . Because I can guarantee you: there is life after Apple.”
Perhaps the greatest similarity to his days at Apple was that Jobs brought with him his reality distortion field. It was on display at the company’s first retreat at Pebble148 Beach in late 1985. There Jobs pronounced that the first NeXT computer would be shipped in just eighteen months. It was already clear that this date was impossible, but he blew off a suggestion from one engineer that they be realistic and plan on shipping149 in 1988. “If we do that, the world isn’t standing65 still, the technology window passes us by, and all the work we’ve done we have to throw down the toilet,” he argued.
Joanna Hoffman, the veteran of the Macintosh team who was among those willing to challenge Jobs, did so. “Reality distortion has motivational value, and I think that’s fine,” she said as Jobs stood at a whiteboard. “However, when it comes to setting a date in a way that affects the design of the product, then we get into real deep shit.” Jobs didn’t agree: “I think we have to drive a stake in the ground somewhere, and I think if we miss this window, then our credibility starts to erode150.” What he did not say, even though it was suspected by all, was that if their targets slipped they might run out of money. Jobs had pledged $7 million of his own funds, but at their current burn rate that would run out in eighteen months if they didn’t start getting some revenue from shipped products.
Three months later, when they returned to Pebble Beach for their next retreat, Jobs began his list of maxims151 with “The honeymoon152 is over.” By the time of the third retreat, in Sonoma in September 1986, the timetable was gone, and it looked as though the company would hit a financial wall.
Perot to the Rescue
In late 1986 Jobs sent out a proposal to venture capital firms offering a 10% stake in NeXT for $3 million. That put a valuation on the entire company of $30 million, a number that Jobs had pulled out of thin air. Less than $7 million had gone into the company thus far, and there was little to show for it other than a neat logo and some snazzy offices. It had no revenue or products, nor any on the horizon. Not surprisingly, the venture capitalists all passed on the offer to invest.
There was, however, one cowboy who was dazzled. Ross Perot, the bantam Texan who had founded Electronic Data Systems, then sold it to General Motors for $2.4 billion, happened to watch a PBS documentary, The Entrepreneurs, which had a segment on Jobs and NeXT in November 1986. He instantly identified with Jobs and his gang, so much so that, as he watched them on television, he said, “I was finishing their sentences for them.” It was a line eerily153 similar to one Sculley had often used. Perot called Jobs the next day and offered, “If you ever need an investor154, call me.”
Jobs did indeed need one, badly. But he was careful not to show it. He waited a week before calling back. Perot sent some of his analysts155 to size up NeXT, but Jobs took care to deal directly with Perot. One of his great regrets in life, Perot later said, was that he had not bought Microsoft, or a large stake in it, when a very young Bill Gates had come to visit him in Dallas in 1979. By the time Perot called Jobs, Microsoft had just gone public with a $1 billion valuation. Perot had missed out on the opportunity to make a lot of money and have a fun adventure. He was eager not to make that mistake again.
Jobs made an offer to Perot that was three times more costly156 than had quietly been offered to venture capitalists a few months earlier. For $20 million, Perot would get 16% of the equity157 in the company, after Jobs put in another $5 million. That meant the company would be valued at about $126 million. But money was not a major consideration for Perot. After a meeting with Jobs, he declared that he was in. “I pick the jockeys, and the jockeys pick the horses and ride them,” he told Jobs. “You guys are the ones I’m betting on, so you figure it out.”
Perot brought to NeXT something that was almost as valuable as his $20 million lifeline: He was a quotable, spirited cheerleader for the company, who could lend it an air of credibility among grown-ups. “In terms of a startup company, it’s one that carries the least risk of any I’ve seen in 25 years in the computer industry,” he told the New York Times. “We’ve had some sophisticated people see the hardware—it blew them away. Steve and his whole NeXT team are the darnedest bunch of perfectionists I’ve ever seen.”
Perot also traveled in rarefied social and business circles that complemented158 Jobs’s own. He took Jobs to a black-tie dinner dance in San Francisco that Gordon and Ann Getty gave for King Juan Carlos I of Spain. When the king asked Perot whom he should meet, Perot immediately produced Jobs. They were soon engaged in what Perot later described as “electric conversation,” with Jobs animatedly159 describing the next wave in computing160. At the end the king scribbled161 a note and handed it to Jobs. “What happened?” Perot asked. Jobs answered, “I sold him a computer.”
These and other stories were incorporated into the mythologized story of Jobs that Perot told wherever he went. At a briefing at the National Press Club in Washington, he spun Jobs’s life story into a Texas-size yarn162 about a young man
so poor he couldn’t afford to go to college, working in his garage at night, playing with computer chips, which was his hobby, and his dad—who looks like a character out of a Norman Rockwell painting—comes in one day and said, “Steve, either make something you can sell or go get a job.” Sixty days later, in a wooden box that his dad made for him, the first Apple computer was created. And this high school graduate literally163 changed the world.
The one phrase that was true was the one about Paul Jobs’s looking like someone in a Rockwell painting. And perhaps the last phrase, the one about Jobs changing the world. Certainly Perot believed that. Like Sculley, he saw himself in Jobs. “Steve’s like me,” Perot told the Washington Post’s David Remnick. “We’re weird164 in the same way. We’re soul mates.”
Gates and NeXT
Bill Gates was not a soul mate. Jobs had convinced him to produce software applications for the Macintosh, which had turned out to be hugely profitable for Microsoft. But Gates was one person who was resistant165 to Jobs’s reality distortion field, and as a result he decided not to create software tailored for the NeXT platform. Gates went to California to get periodic demonstrations167, but each time he came away unimpressed. “The Macintosh was truly unique, but I personally don’t understand what is so unique about Steve’s new computer,” he told Fortune.
Part of the problem was that the rival titans were congenitally unable to be deferential168 to each other. When Gates made his first visit to NeXT’s Palo Alto headquarters, in the summer of 1987, Jobs kept him waiting for a half hour in the lobby, even though Gates could see through the glass walls that Jobs was walking around having casual conversations. “I’d gone down to NeXT and I had the Odwalla, the most expensive carrot juice, and I’d never seen tech offices so lavish,” Gates recalled, shaking his head with just a hint of a smile. “And Steve comes a half hour late to the meeting.”
Jobs’s sales pitch, according to Gates, was simple. “We did the Mac together,” Jobs said. “How did that work for you? Very well. Now, we’re going to do this together and this is going to be great.”
But Gates was brutal169 to Jobs, just as Jobs could be to others. “This machine is crap,” he said. “The optical disk has too low latency, the fucking case is too expensive. This thing is ridiculous.” He decided then, and reaffirmed on each subsequent visit, that it made no sense for Microsoft to divert resources from other projects to develop applications for NeXT. Worse yet, he repeatedly said so publicly, which made others less likely to spend time developing for NeXT. “Develop for it? I’ll piss on it,” he told InfoWorld.
When they happened to meet in the hallway at a conference, Jobs started berating170 Gates for his refusal to do software for NeXT. “When you get a market, I will consider it,” Gates replied. Jobs got angry. “It was a screaming battle, right in front of everybody,” recalled Adele Goldberg, the Xerox171 PARC engineer. Jobs insisted that NeXT was the next wave of computing. Gates, as he often did, got more expressionless as Jobs got more heated. He finally just shook his head and walked away.
Beneath their personal rivalry—and occasional grudging172 respect—was their basic philosophical173 difference. Jobs believed in an end-to-end integration174 of hardware and software, which led him to build a machine that was not compatible with others. Gates believed in, and profited from, a world in which different companies made machines that were compatible with one another; their hardware ran a standard operating system (Microsoft’s Windows) and could all use the same software apps (such as Microsoft’s Word and Excel). “His product comes with an interesting feature called incompatibility,” Gates told the Washington Post. “It doesn’t run any of the existing software. It’s a super-nice computer. I don’t think if I went out to design an incompatible175 computer I would have done as well as he did.”
At a forum176 in Cambridge, Massachusetts, in 1989, Jobs and Gates appeared sequentially, laying out their competing worldviews. Jobs spoke about how new waves come along in the computer industry every few years. Macintosh had launched a revolutionary new approach with the graphical interface; now NeXT was doing it with object-oriented programming tied to a powerful new machine based on an optical disk. Every major software vendor177 realized they had to be part of this new wave, he said, “except Microsoft.” When Gates came up, he reiterated178 his belief that Jobs’s end-to-end control of the software and the hardware was destined179 for failure, just as Apple had failed in competing against the Microsoft Windows standard. “The hardware market and the software market are separate,” he said. When asked about the great design that could come from Jobs’s approach, Gates gestured to the NeXT prototype that was still sitting onstage and sneered180, “If you want black, I’ll get you a can of paint.”
IBM
Jobs came up with a brilliant jujitsu maneuver181 against Gates, one that could have changed the balance of power in the computer industry forever. It required Jobs to do two things that were against his nature: licensing182 out his software to another hardware maker and getting into bed with IBM. He had a pragmatic streak183, albeit184 a tiny one, so he was able to overcome his reluctance185. But his heart was never fully in it, which is why the alliance would turn out to be short-lived.
It began at a party, a truly memorable186 one, for the seventieth birthday of the Washington Post publisher Katharine Graham in June 1987 in Washington. Six hundred guests attended, including President Ronald Reagan. Jobs flew in from California and IBM’s chairman John Akers from New York. It was the first time they had met. Jobs took the opportunity to bad-mouth Microsoft and attempt to wean IBM from using its Windows operating system. “I couldn’t resist telling him I thought IBM was taking a giant gamble betting its entire software strategy on Microsoft, because I didn’t think its software was very good,” Jobs recalled.
To Jobs’s delight, Akers replied, “How would you like to help us?” Within a few weeks Jobs showed up at IBM’s Armonk, New York, headquarters with his software engineer Bud Tribble. They put on a demo of NeXT, which impressed the IBM engineers. Of particular significance was NeXTSTEP, the machine’s object-oriented operating system. “NeXTSTEP took care of a lot of trivial programming chores that slow down the software development process,” said Andrew Heller, the general manager of IBM’s workstation unit, who was so impressed by Jobs that he named his newborn son Steve.
The negotiations187 lasted into 1988, with Jobs becoming prickly over tiny details. He would stalk out of meetings over disagreements about colors or design, only to be calmed down by Tribble or Lewin. He didn’t seem to know which frightened him more, IBM or Microsoft. In April Perot decided to play host for a mediating188 session at his Dallas headquarters, and a deal was struck: IBM would license the current version of the NeXTSTEP software, and if the managers liked it, they would use it on some of their workstations. IBM sent to Palo Alto a 125-page contract. Jobs tossed it down without reading it. “You don’t get it,” he said as he walked out of the room. He demanded a simpler contract of only a few pages, which he got within a week.
Jobs wanted to keep the arrangement secret from Bill Gates until the big unveiling of the NeXT computer, scheduled for October. But IBM insisted on being forthcoming. Gates was furious. He realized this could wean IBM off its dependence189 on Microsoft operating systems. “NeXTSTEP isn’t compatible with anything,” he raged to IBM executives.
At first Jobs seemed to have pulled off Gates’s worst nightmare. Other computer makers190 that were beholden to Microsoft’s operating systems, most notably191 Compaq and Dell, came to ask Jobs for the right to clone NeXT and license NeXTSTEP. There were even offers to pay a lot more if NeXT would get out of the hardware business altogether.
That was too much for Jobs, at least for the time being. He cut off the clone discussions. And he began to cool toward IBM. The chill became reciprocal. When the person who made the deal at IBM moved on, Jobs went to Armonk to meet his replacement, Jim Cannavino. They cleared the room and talked one-on-one. Jobs demanded more money to keep the relationship going and to license newer versions of NeXTSTEP to IBM. Cannavino made no commitments, and he subsequently stopped returning Jobs’s phone calls. The deal lapsed192. NeXT got a bit of money for a licensing fee, but it never got the chance to change the world.
The Launch, October 1988
Jobs had perfected the art of turning product launches into theatrical193 productions, and for the world premiere of the NeXT computer—on October 12, 1988, in San Francisco’s Symphony Hall—he wanted to outdo himself. He needed to blow away the doubters. In the weeks leading up to the event, he drove up to San Francisco almost every day to hole up in the Victorian house of Susan Kare, NeXT’s graphic designer, who had done the original fonts and icons194 for the Macintosh. She helped prepare each of the slides as Jobs fretted195 over everything from the wording to the right hue196 of green to serve as the background color. “I like that green,” he said proudly as they were doing a trial run in front of some staffers. “Great green, great green,” they all murmured in assent197.
No detail was too small. Jobs went over the invitation list and even the lunch menu (mineral water, croissants, cream cheese, bean sprouts). He picked out a video projection198 company and paid it $60,000 for help. And he hired the postmodernist theater producer George Coates to stage the show. Coates and Jobs decided, not surprisingly, on an austere199 and radically200 simple stage look. The unveiling of the black perfect cube would occur on a starkly201 minimalist stage setting with a black background, a table covered by a black cloth, a black veil draped over the computer, and a simple vase of flowers. Because neither the hardware nor the operating system was actually ready, Jobs was urged to do a simulation. But he refused. Knowing it would be like walking a tightrope202 without a net, he decided to do the demonstration166 live.
More than three thousand people showed up at the event, lining203 up two hours before curtain time. They were not disappointed, at least by the show. Jobs was onstage for three hours, and he again proved to be, in the words of Andrew Pollack of the New York Times, “the Andrew Lloyd Webber of product introductions, a master of stage flair204 and special effects.” Wes Smith of the Chicago Tribune said the launch was “to product demonstrations what Vatican II was to church meetings.”
Jobs had the audience cheering from his opening line: “It’s great to be back.” He began by recounting the history of personal computer architecture, and he promised that they would now witness an event “that occurs only once or twice in a decade—a time when a new architecture is rolled out that is going to change the face of computing.” The NeXT software and hardware were designed, he said, after three years of consulting with universities across the country. “What we realized was that higher ed wants a personal mainframe.”
As usual there were superlatives. The product was “incredible,” he said, “the best thing we could have imagined.” He praised the beauty of even the parts unseen. Balancing on his fingertips the foot-square circuit board that would be nestled in the foot-cube box, he enthused, “I hope you get a chance to look at this a little later. It’s the most beautiful printed circuit board I’ve ever seen in my life.” He then showed how the computer could play speeches—he featured King’s “I Have a Dream” and Kennedy’s “Ask Not”—and send email with audio attachments205. He leaned into the microphone on the computer to record one of his own. “Hi, this is Steve, sending a message on a pretty historic day.” Then he asked those in the audience to add “a round of applause” to the message, and they did.
One of Jobs’s management philosophies was that it is crucial, every now and then, to roll the dice206 and “bet the company” on some new idea or technology. At the NeXT launch, he boasted of an example that, as it turned out, would not be a wise gamble: having a high-capacity (but slow) optical read/write disk and no floppy207 disk as a backup. “Two years ago we made a decision,” he said. “We saw some new technology and we made a decision to risk our company.”
Then he turned to a feature that would prove more prescient. “What we’ve done is made the first real digital books,” he said, noting the inclusion of the Oxford edition of Shakespeare and other tomes. “There has not been an advancement208 in the state of the art of printed book technology since Gutenberg.”
At times he could be amusingly aware of his own foibles, and he used the electronic book demonstration to poke13 fun at himself. “A word that’s sometimes used to describe me is ‘mercurial,’” he said, then paused. The audience laughed knowingly, especially those in the front rows, which were filled with NeXT employees and former members of the Macintosh team. Then he pulled up the word in the computer’s dictionary and read the first definition: “Of or relating to, or born under the planet Mercury.” Scrolling210 down, he said, “I think the third one is the one they mean: ‘Characterized by unpredictable changeableness of mood.’” There was a bit more laughter. “If we scroll209 down the thesaurus, though, we see that the antonym211 is ‘saturnine.’ Well what’s that? By simply double-clicking on it, we immediately look that up in the dictionary, and here it is: ‘Cold and steady in moods. Slow to act or change. Of a gloomy or surly disposition212.’” A little smile came across his face as he waited for the ripple213 of laughter. “Well,” he concluded, “I don’t think ‘mercurial’ is so bad after all.” After the applause, he used the quotations book to make a more subtle point, about his reality distortion field. The quote he chose was from Lewis Carroll’s Through the Looking Glass. After Alice laments214 that no matter how hard she tries she can’t believe impossible things, the White Queen retorts, “Why, sometimes I’ve believed as many as six impossible things before breakfast.” Especially from the front rows, there was a roar of knowing laughter.
All of the good cheer served to sugarcoat, or distract attention from, the bad news. When it came time to announce the price of the new machine, Jobs did what he would often do in product demonstrations: reel off the features, describe them as being “worth thousands and thousands of dollars,” and get the audience to imagine how expensive it really should be. Then he announced what he hoped would seem like a low price: “We’re going to be charging higher education a single price of $6,500.” From the faithful, there was scattered215 applause. But his panel of academic advisors216 had long pushed to keep the price to between $2,000 and $3,000, and they thought that Jobs had promised to do so. Some of them were appalled. This was especially true once they discovered that the optional printer would cost another $2,000, and the slowness of the optical disk would make the purchase of a $2,500 external hard disk advisable.
There was another disappointment that he tried to downplay: “Early next year, we will have our 0.9 release, which is for software developers and aggressive end users.” There was a bit of nervous laughter. What he was saying was that the real release of the machine and its software, known as the 1.0 release, would not actually be happening in early 1989. In fact he didn’t set a hard date. He merely suggested it would be sometime in the second quarter of that year. At the first NeXT retreat back in late 1985, he had refused to budge217, despite Joanna Hoffman’s pushback, from his commitment to have the machine finished in early 1987. Now it was clear it would be more than two years later.
The event ended on a more upbeat note, literally. Jobs brought onstage a violinist from the San Francisco Symphony who played Bach’s A Minor Violin Concerto218 in a duet with the NeXT computer onstage. People erupted in jubilant applause. The price and the delayed release were forgotten in the frenzy219. When one reporter asked him immediately afterward220 why the machine was going to be so late, Jobs replied, “It’s not late. It’s five years ahead of its time.”
As would become his standard practice, Jobs offered to provide “exclusive” interviews to anointed publications in return for their promising221 to put the story on the cover. This time he went one “exclusive” too far, though it didn’t really hurt. He agreed to a request from Business Week’s Katie Hafner for exclusive access to him before the launch, but he also made a similar deal with Newsweek and then with Fortune. What he didn’t consider was that one of Fortune’s top editors, Susan Fraker, was married to Newsweek’s editor Maynard Parker. At the Fortune story conference, when they were talking excitedly about their exclusive, Fraker mentioned that she happened to know that Newsweek had also been promised an exclusive, and it would be coming out a few days before Fortune. So Jobs ended up that week on only two magazine covers. Newsweek used the cover line “Mr. Chips” and showed him leaning on a beautiful NeXT, which it proclaimed to be “the most exciting machine in years.” Business Week showed him looking angelic in a dark suit, fingertips pressed together like a preacher or professor. But Hafner pointedly222 reported on the manipulation that surrounded her exclusive. “NeXT carefully parceled out interviews with its staff and suppliers, monitoring them with a censor’s eye,” she wrote. “That strategy worked, but at a price: Such maneuvering—self-serving and relentless—displayed the side of Steve Jobs that so hurt him at Apple. The trait that most stands out is Jobs’s need to control events.”
When the hype died down, the reaction to the NeXT computer was muted, especially since it was not yet commercially available. Bill Joy, the brilliant and wry223 chief scientist at rival Sun Microsystems, called it “the first Yuppie workstation,” which was not an unalloyed compliment. Bill Gates, as might be expected, continued to be publicly dismissive. “Frankly, I’m disappointed,” he told the Wall Street Journal. “Back in 1981, we were truly excited by the Macintosh when Steve showed it to us, because when you put it side-by-side with another computer, it was unlike anything anybody had ever seen before.” The NeXT machine was not like that. “In the grand scope of things, most of these features are truly trivial.” He said that Microsoft would continue its plans not to write software for the NeXT. Right after the announcement event, Gates wrote a parody224 email to his staff. “All reality has been completely suspended,” it began. Looking back at it, Gates laughs that it may have been “the best email I ever wrote.”
When the NeXT computer finally went on sale in mid-1989, the factory was primed to churn out ten thousand units a month. As it turned out, sales were about four hundred a month. The beautiful factory robots, so nicely painted, remained mostly idle, and NeXT continued to hemorrhage cash.
点击收听单词发音
1 gene | |
n.遗传因子,基因 | |
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2 splicing | |
n.编接(绳);插接;捻接;叠接v.绞接( splice的现在分词 );捻接(两段绳子);胶接;粘接(胶片、磁带等) | |
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3 DNA | |
(缩)deoxyribonucleic acid 脱氧核糖核酸 | |
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4 nurture | |
n.养育,照顾,教育;滋养,营养品;vt.养育,给与营养物,教养,扶持 | |
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5 canvassing | |
v.(在政治方面)游说( canvass的现在分词 );调查(如选举前选民的)意见;为讨论而提出(意见等);详细检查 | |
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6 dubbed | |
v.给…起绰号( dub的过去式和过去分词 );把…称为;配音;复制 | |
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7 interface | |
n.接合部位,分界面;v.(使)互相联系 | |
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8 ousted | |
驱逐( oust的过去式和过去分词 ); 革职; 罢黜; 剥夺 | |
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9 replacement | |
n.取代,替换,交换;替代品,代用品 | |
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10 distressed | |
痛苦的 | |
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11 labor | |
n.劳动,努力,工作,劳工;分娩;vi.劳动,努力,苦干;vt.详细分析;麻烦 | |
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12 spoke | |
n.(车轮的)辐条;轮辐;破坏某人的计划;阻挠某人的行动 v.讲,谈(speak的过去式);说;演说;从某种观点来说 | |
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13 poke | |
n.刺,戳,袋;vt.拨开,刺,戳;vi.戳,刺,捅,搜索,伸出,行动散慢 | |
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14 enlisted | |
adj.应募入伍的v.(使)入伍, (使)参军( enlist的过去式和过去分词 );获得(帮助或支持) | |
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15 vacancy | |
n.(旅馆的)空位,空房,(职务的)空缺 | |
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16 chiseled | |
adj.凿刻的,轮廓分明的v.凿,雕,镌( chisel的过去式 ) | |
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17 charisma | |
n.(大众爱戴的)领袖气质,魅力 | |
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18 frustrated | |
adj.挫败的,失意的,泄气的v.使不成功( frustrate的过去式和过去分词 );挫败;使受挫折;令人沮丧 | |
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19 marketing | |
n.行销,在市场的买卖,买东西 | |
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20 mansion | |
n.大厦,大楼;宅第 | |
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21 nominally | |
在名义上,表面地; 应名儿 | |
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22 license | |
n.执照,许可证,特许;v.许可,特许 | |
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23 rankled | |
v.(使)痛苦不已,(使)怨恨不已( rankle的过去式和过去分词 ) | |
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24 initially | |
adv.最初,开始 | |
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25 proprietary | |
n.所有权,所有的;独占的;业主 | |
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26 sanguine | |
adj.充满希望的,乐观的,血红色的 | |
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27 lieutenants | |
n.陆军中尉( lieutenant的名词复数 );副职官员;空军;仅低于…官阶的官员 | |
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28 uproar | |
n.骚动,喧嚣,鼎沸 | |
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29 breached | |
攻破( breach的现在分词 ); 破坏,违反 | |
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30 stunning | |
adj.极好的;使人晕倒的 | |
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31 loyalty | |
n.忠诚,忠心 | |
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32 defender | |
n.保卫者,拥护者,辩护人 | |
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33 paternal | |
adj.父亲的,像父亲的,父系的,父方的 | |
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34 growled | |
v.(动物)发狺狺声, (雷)作隆隆声( growl的过去式和过去分词 );低声咆哮着说 | |
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35 subdued | |
adj. 屈服的,柔和的,减弱的 动词subdue的过去式和过去分词 | |
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36 Founder | |
n.创始者,缔造者 | |
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37 acting | |
n.演戏,行为,假装;adj.代理的,临时的,演出用的 | |
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38 ominously | |
adv.恶兆地,不吉利地;预示地 | |
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39 stunned | |
adj. 震惊的,惊讶的 动词stun的过去式和过去分词 | |
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40 smoothly | |
adv.平滑地,顺利地,流利地,流畅地 | |
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41 publicity | |
n.众所周知,闻名;宣传,广告 | |
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42 huddled | |
挤在一起(huddle的过去式与过去分词形式) | |
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43 appalled | |
v.使惊骇,使充满恐惧( appall的过去式和过去分词)adj.惊骇的;丧胆的 | |
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44 decided | |
adj.决定了的,坚决的;明显的,明确的 | |
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45 bland | |
adj.淡而无味的,温和的,无刺激性的 | |
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46 retrieve | |
vt.重新得到,收回;挽回,补救;检索 | |
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47 defer | |
vt.推迟,拖延;vi.(to)遵从,听从,服从 | |
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48 collaboration | |
n.合作,协作;勾结 | |
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49 posture | |
n.姿势,姿态,心态,态度;v.作出某种姿势 | |
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50 immediate | |
adj.立即的;直接的,最接近的;紧靠的 | |
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51 accomplished | |
adj.有才艺的;有造诣的;达到了的 | |
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52 amicable | |
adj.和平的,友好的;友善的 | |
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53 dignified | |
a.可敬的,高贵的 | |
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54 belongings | |
n.私人物品,私人财物 | |
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55 inscription | |
n.(尤指石块上的)刻印文字,铭文,碑文 | |
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56 hurled | |
v.猛投,用力掷( hurl的过去式和过去分词 );大声叫骂 | |
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57 flakes | |
小薄片( flake的名词复数 ); (尤指)碎片; 雪花; 古怪的人 | |
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58 shareholders | |
n.股东( shareholder的名词复数 ) | |
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59 shareholder | |
n.股东,股票持有人 | |
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60 mentor | |
n.指导者,良师益友;v.指导 | |
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61 breaches | |
破坏( breach的名词复数 ); 破裂; 缺口; 违背 | |
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62 fiduciary | |
adj.受托的,信托的 | |
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63 alleged | |
a.被指控的,嫌疑的 | |
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64 transgressions | |
n.违反,违法,罪过( transgression的名词复数 ) | |
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65 standing | |
n.持续,地位;adj.永久的,不动的,直立的,不流动的 | |
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66 fully | |
adv.完全地,全部地,彻底地;充分地 | |
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67 utilize | |
vt.使用,利用 | |
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68 lured | |
吸引,引诱(lure的过去式与过去分词形式) | |
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69 spun | |
v.纺,杜撰,急转身 | |
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70 briefly | |
adv.简单地,简短地 | |
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71 circumspect | |
adj.慎重的,谨慎的 | |
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72 improperly | |
不正确地,不适当地 | |
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73 outrageous | |
adj.无理的,令人不能容忍的 | |
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74 rebellious | |
adj.造反的,反抗的,难控制的 | |
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75 pretense | |
n.矫饰,做作,借口 | |
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76 flops | |
n.失败( flop的名词复数 )v.(指书、戏剧等)彻底失败( flop的第三人称单数 );(因疲惫而)猛然坐下;(笨拙地、不由自主地或松弛地)移动或落下;砸锅 | |
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77 straightforward | |
adj.正直的,坦率的;易懂的,简单的 | |
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78 distinctive | |
adj.特别的,有特色的,与众不同的 | |
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79 corporate | |
adj.共同的,全体的;公司的,企业的 | |
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80 graphic | |
adj.生动的,形象的,绘画的,文字的,图表的 | |
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81 supervisors | |
n.监督者,管理者( supervisor的名词复数 ) | |
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82 persistent | |
adj.坚持不懈的,执意的;持续的 | |
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83 vice | |
n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的 | |
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84 futile | |
adj.无效的,无用的,无希望的 | |
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85 tilted | |
v. 倾斜的 | |
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86 astute | |
adj.机敏的,精明的 | |
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87 exterior | |
adj.外部的,外在的;表面的 | |
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88 curmudgeon | |
n. 脾气暴躁之人,守财奴,吝啬鬼 | |
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89 vibrant | |
adj.震颤的,响亮的,充满活力的,精力充沛的,(色彩)鲜明的 | |
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90 orientation | |
n.方向,目标;熟悉,适应,情况介绍 | |
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91 jaunty | |
adj.愉快的,满足的;adv.心满意足地,洋洋得意地;n.心满意足;洋洋得意 | |
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92 friendliness | |
n.友谊,亲切,亲密 | |
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93 excellence | |
n.优秀,杰出,(pl.)优点,美德 | |
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94 legendary | |
adj.传奇(中)的,闻名遐迩的;n.传奇(文学) | |
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95 minor | |
adj.较小(少)的,较次要的;n.辅修学科;vi.辅修 | |
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96 obsess | |
vt.使着迷,使心神不定,(恶魔)困扰 | |
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97 impute | |
v.归咎于 | |
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98 lengthy | |
adj.漫长的,冗长的 | |
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99 relatively | |
adv.比较...地,相对地 | |
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100 silicon | |
n.硅(旧名矽) | |
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101 lucrative | |
adj.赚钱的,可获利的 | |
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102 audacity | |
n.大胆,卤莽,无礼 | |
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103 curtly | |
adv.简短地 | |
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104 previously | |
adv.以前,先前(地) | |
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105 utilization | |
n.利用,效用 | |
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106 confidential | |
adj.秘(机)密的,表示信任的,担任机密工作的 | |
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107 alleviate | |
v.减轻,缓和,缓解(痛苦等) | |
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108 lawsuit | |
n.诉讼,控诉 | |
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109 restrictions | |
约束( restriction的名词复数 ); 管制; 制约因素; 带限制性的条件(或规则) | |
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110 rein | |
n.疆绳,统治,支配;vt.以僵绳控制,统治 | |
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111 precisely | |
adv.恰好,正好,精确地,细致地 | |
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112 trumping | |
v.(牌戏)出王牌赢(一牌或一墩)( trump的现在分词 );吹号公告,吹号庆祝;吹喇叭;捏造 | |
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113 dictated | |
v.大声讲或读( dictate的过去式和过去分词 );口授;支配;摆布 | |
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114 specialty | |
n.(speciality)特性,特质;专业,专长 | |
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115 chassis | |
n.汽车等之底盘;(飞机的)起落架;炮底架 | |
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116 maker | |
n.制造者,制造商 | |
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117 perfectly | |
adv.完美地,无可非议地,彻底地 | |
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118 celebrity | |
n.名人,名流;著名,名声,名望 | |
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119 noted | |
adj.著名的,知名的 | |
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120 magnesium | |
n.镁 | |
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121 susceptible | |
adj.过敏的,敏感的;易动感情的,易受感动的 | |
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122 blemishes | |
n.(身体的)瘢点( blemish的名词复数 );伤疤;瑕疵;污点 | |
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123 obsession | |
n.困扰,无法摆脱的思想(或情感) | |
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124 intensity | |
n.强烈,剧烈;强度;烈度 | |
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125 entirely | |
ad.全部地,完整地;完全地,彻底地 | |
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126 scribbling | |
n.乱涂[写]胡[乱]写的文章[作品]v.潦草的书写( scribble的现在分词 );乱画;草草地写;匆匆记下 | |
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127 inexplicably | |
adv.无法说明地,难以理解地,令人难以理解的是 | |
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128 tact | |
n.机敏,圆滑,得体 | |
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129 perverse | |
adj.刚愎的;坚持错误的,行为反常的 | |
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130 humiliate | |
v.使羞辱,使丢脸[同]disgrace | |
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131 lavished | |
v.过分给予,滥施( lavish的过去式和过去分词 ) | |
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132 gutted | |
adj.容易消化的v.毁坏(建筑物等)的内部( gut的过去式和过去分词 );取出…的内脏 | |
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133 contractor | |
n.订约人,承包人,收缩肌 | |
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134 solicit | |
vi.勾引;乞求;vt.请求,乞求;招揽(生意) | |
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135 serum | |
n.浆液,血清,乳浆 | |
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136 cholesterol | |
n.(U)胆固醇 | |
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137 Oxford | |
n.牛津(英国城市) | |
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138 awesome | |
adj.令人惊叹的,难得吓人的,很好的 | |
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139 gravy | |
n.肉汁;轻易得来的钱,外快 | |
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140 quotations | |
n.引用( quotation的名词复数 );[商业]行情(报告);(货物或股票的)市价;时价 | |
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141 automated | |
a.自动化的 | |
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142 machinery | |
n.(总称)机械,机器;机构 | |
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143 dealing | |
n.经商方法,待人态度 | |
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144 applied | |
adj.应用的;v.应用,适用 | |
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145 humiliation | |
n.羞辱 | |
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146 yardstick | |
n.计算标准,尺度;评价标准 | |
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147 exuded | |
v.缓慢流出,渗出,分泌出( exude的过去式和过去分词 );流露出对(某物)的神态或感情 | |
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148 pebble | |
n.卵石,小圆石 | |
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149 shipping | |
n.船运(发货,运输,乘船) | |
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150 erode | |
v.侵蚀,腐蚀,使...减少、减弱或消失 | |
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151 maxims | |
n.格言,座右铭( maxim的名词复数 ) | |
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152 honeymoon | |
n.蜜月(假期);vi.度蜜月 | |
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153 eerily | |
adv.引起神秘感或害怕地 | |
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154 investor | |
n.投资者,投资人 | |
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155 analysts | |
分析家,化验员( analyst的名词复数 ) | |
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156 costly | |
adj.昂贵的,价值高的,豪华的 | |
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157 equity | |
n.公正,公平,(无固定利息的)股票 | |
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158 complemented | |
有补助物的,有余格的 | |
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159 animatedly | |
adv.栩栩如生地,活跃地 | |
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160 computing | |
n.计算 | |
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161 scribbled | |
v.潦草的书写( scribble的过去式和过去分词 );乱画;草草地写;匆匆记下 | |
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162 yarn | |
n.纱,纱线,纺线;奇闻漫谈,旅行轶事 | |
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163 literally | |
adv.照字面意义,逐字地;确实 | |
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164 weird | |
adj.古怪的,离奇的;怪诞的,神秘而可怕的 | |
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165 resistant | |
adj.(to)抵抗的,有抵抗力的 | |
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166 demonstration | |
n.表明,示范,论证,示威 | |
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167 demonstrations | |
证明( demonstration的名词复数 ); 表明; 表达; 游行示威 | |
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168 deferential | |
adj. 敬意的,恭敬的 | |
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169 brutal | |
adj.残忍的,野蛮的,不讲理的 | |
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170 berating | |
v.严厉责备,痛斥( berate的现在分词 ) | |
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171 xerox | |
n./v.施乐复印机,静电复印 | |
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172 grudging | |
adj.勉强的,吝啬的 | |
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173 philosophical | |
adj.哲学家的,哲学上的,达观的 | |
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174 integration | |
n.一体化,联合,结合 | |
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175 incompatible | |
adj.不相容的,不协调的,不相配的 | |
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176 forum | |
n.论坛,讨论会 | |
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177 vendor | |
n.卖主;小贩 | |
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178 reiterated | |
反复地说,重申( reiterate的过去式和过去分词 ) | |
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179 destined | |
adj.命中注定的;(for)以…为目的地的 | |
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180 sneered | |
讥笑,冷笑( sneer的过去式和过去分词 ) | |
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181 maneuver | |
n.策略[pl.]演习;v.(巧妙)控制;用策略 | |
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182 licensing | |
v.批准,许可,颁发执照( license的现在分词 ) | |
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183 streak | |
n.条理,斑纹,倾向,少许,痕迹;v.加条纹,变成条纹,奔驰,快速移动 | |
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184 albeit | |
conj.即使;纵使;虽然 | |
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185 reluctance | |
n.厌恶,讨厌,勉强,不情愿 | |
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186 memorable | |
adj.值得回忆的,难忘的,特别的,显著的 | |
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187 negotiations | |
协商( negotiation的名词复数 ); 谈判; 完成(难事); 通过 | |
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188 mediating | |
调停,调解,斡旋( mediate的现在分词 ); 居间促成; 影响…的发生; 使…可能发生 | |
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189 dependence | |
n.依靠,依赖;信任,信赖;隶属 | |
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190 makers | |
n.制造者,制造商(maker的复数形式) | |
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191 notably | |
adv.值得注意地,显著地,尤其地,特别地 | |
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192 lapsed | |
adj.流失的,堕落的v.退步( lapse的过去式和过去分词 );陷入;倒退;丧失 | |
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193 theatrical | |
adj.剧场的,演戏的;做戏似的,做作的 | |
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194 icons | |
n.偶像( icon的名词复数 );(计算机屏幕上表示命令、程序的)符号,图像 | |
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195 fretted | |
焦躁的,附有弦马的,腐蚀的 | |
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196 hue | |
n.色度;色调;样子 | |
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197 assent | |
v.批准,认可;n.批准,认可 | |
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198 projection | |
n.发射,计划,突出部分 | |
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199 austere | |
adj.艰苦的;朴素的,朴实无华的;严峻的 | |
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200 radically | |
ad.根本地,本质地 | |
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201 starkly | |
adj. 变硬了的,完全的 adv. 完全,实在,简直 | |
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202 tightrope | |
n.绷紧的绳索或钢丝 | |
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203 lining | |
n.衬里,衬料 | |
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204 flair | |
n.天赋,本领,才华;洞察力 | |
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205 attachments | |
n.(用电子邮件发送的)附件( attachment的名词复数 );附着;连接;附属物 | |
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206 dice | |
n.骰子;vt.把(食物)切成小方块,冒险 | |
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207 floppy | |
adj.松软的,衰弱的 | |
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208 advancement | |
n.前进,促进,提升 | |
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209 scroll | |
n.卷轴,纸卷;(石刻上的)漩涡 | |
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210 scrolling | |
n.卷[滚]动法,上下换行v.(电脑屏幕上)从上到下移动(资料等),卷页( scroll的现在分词 );(似卷轴般)卷起;(像展开卷轴般地)将文字显示于屏幕 | |
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211 antonym | |
n.反义词 | |
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212 disposition | |
n.性情,性格;意向,倾向;排列,部署 | |
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213 ripple | |
n.涟波,涟漪,波纹,粗钢梳;vt.使...起涟漪,使起波纹; vi.呈波浪状,起伏前进 | |
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214 laments | |
n.悲恸,哀歌,挽歌( lament的名词复数 )v.(为…)哀悼,痛哭,悲伤( lament的第三人称单数 ) | |
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215 scattered | |
adj.分散的,稀疏的;散步的;疏疏落落的 | |
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216 advisors | |
n.顾问,劝告者( advisor的名词复数 );(指导大学新生学科问题等的)指导教授 | |
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217 budge | |
v.移动一点儿;改变立场 | |
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218 concerto | |
n.协奏曲 | |
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219 frenzy | |
n.疯狂,狂热,极度的激动 | |
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220 afterward | |
adv.后来;以后 | |
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221 promising | |
adj.有希望的,有前途的 | |
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222 pointedly | |
adv.尖地,明显地 | |
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223 wry | |
adj.讽刺的;扭曲的 | |
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224 parody | |
n.打油诗文,诙谐的改编诗文,拙劣的模仿;v.拙劣模仿,作模仿诗文 | |
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