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CHAPTER THE THIRD
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HOW WE MADE TONO-BUNGAY HUM
I
So I made my peace with my uncle, and we set out upon this bright enterprise of selling slightly injurious rubbish at one-and-three-halfpence and two-and-nine a bottle, including the Government stamp. We made Tono-Bungay hum! It brought us wealth, influence, respect, the confidence of endless people. All that my uncle promised me proved truth and understatement; Tono-Bungay carried me to freedoms and powers that no life of scientific research, no passionate1 service of humanity could ever have given me....
It was my uncle’s genius that did it. No doubt he needed me,—I was, I will admit, his indispensable right hand; but his was the brain to conceive. He wrote every advertisement; some of them even he sketched2. You must remember that his were the days before the Time took to enterprise and the vociferous4 hawking5 of that antiquated6 Encyclopædia. That alluring7, button-holing, let-me-just-tell-you-quite-soberly-something-you-ought-to-know style of newspaper advertisement, with every now and then a convulsive jump of some attractive phrase into capitals, was then almost a novelty. “Many people who are MODERATELY well think they are QUITE well,” was one of his early efforts. The jerks in capitals were, “DO NOT NEED DRUGS OR MEDICINE,” and “SIMPLY A PROPER REGIMEN TO GET YOU IN TONE.” One was warned against the chemist or druggist who pushed “much-advertised nostrums” on one’s attention. That trash did more harm than good. The thing needed was regimen—and Tono-Bungay!
Very early, too, was that bright little quarter column, at least it was usually a quarter column in the evening papers: “HILARITY—Tono-Bungay. Like Mountain Air in the Veins8.” The penetrating
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收听单词发音

1
passionate
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adj.热情的,热烈的,激昂的,易动情的,易怒的,性情暴躁的 | |
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sketched
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v.草拟(sketch的过去式与过去分词形式) | |
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sketch
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n.草图;梗概;素描;v.素描;概述 | |
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vociferous
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adj.喧哗的,大叫大嚷的 | |
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hawking
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利用鹰行猎 | |
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antiquated
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adj.陈旧的,过时的 | |
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alluring
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adj.吸引人的,迷人的 | |
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veins
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n.纹理;矿脉( vein的名词复数 );静脉;叶脉;纹理 | |
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penetrating
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adj.(声音)响亮的,尖锐的adj.(气味)刺激的adj.(思想)敏锐的,有洞察力的 | |
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initiated
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n. 创始人 adj. 新加入的 vt. 开始,创始,启蒙,介绍加入 | |
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ornaments
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n.装饰( ornament的名词复数 );点缀;装饰品;首饰v.装饰,点缀,美化( ornament的第三人称单数 ) | |
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influenza
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n.流行性感冒,流感 | |
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epidemic
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n.流行病;盛行;adj.流行性的,流传极广的 | |
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advertising
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n.广告业;广告活动 a.广告的;广告业务的 | |
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negotiations
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协商( negotiation的名词复数 ); 谈判; 完成(难事); 通过 | |
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helping
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n.食物的一份&adj.帮助人的,辅助的 | |
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steadily
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adv.稳定地;不变地;持续地 | |
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decided
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adj.决定了的,坚决的;明显的,明确的 | |
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toil
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vi.辛劳工作,艰难地行动;n.苦工,难事 | |
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distinctive
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adj.特别的,有特色的,与众不同的 | |
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isles
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岛( isle的名词复数 ) | |
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pious
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adj.虔诚的;道貌岸然的 | |
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consignments
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n.托付货物( consignment的名词复数 );托卖货物;寄售;托运 | |
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subjugated
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v.征服,降伏( subjugate的过去式和过去分词 ) | |
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misty
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adj.雾蒙蒙的,有雾的 | |
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highland
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n.(pl.)高地,山地 | |
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specialties
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n.专门,特性,特别;专业( specialty的名词复数 );特性;特制品;盖印的契约 | |
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stimulant
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n.刺激物,兴奋剂 | |
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broached
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v.谈起( broach的过去式和过去分词 );打开并开始用;用凿子扩大(或修光);(在桶上)钻孔取液体 | |
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climax
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n.顶点;高潮;v.(使)达到顶点 | |
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tonic
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n./adj.滋补品,补药,强身的,健体的 | |
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emollient
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n.镇痛剂;缓和药;adj.使柔软的;安慰性的,起镇静作用的 | |
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nutritious
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adj.有营养的,营养价值高的 | |
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derived
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vi.起源;由来;衍生;导出v.得到( derive的过去式和过去分词 );(从…中)得到获得;源于;(从…中)提取 | |
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refinement
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n.文雅;高尚;精美;精制;精炼 | |
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attainments
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成就,造诣; 获得( attainment的名词复数 ); 达到; 造诣; 成就 | |
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hoofs
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n.(兽的)蹄,马蹄( hoof的名词复数 )v.(兽的)蹄,马蹄( hoof的第三人称单数 ) | |
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fatigue
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n.疲劳,劳累 | |
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illustrated
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adj. 有插图的,列举的 动词illustrate的过去式和过去分词 | |
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vertical
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adj.垂直的,顶点的,纵向的;n.垂直物,垂直的位置 | |
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aged
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adj.年老的,陈年的 | |
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wig
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n.假发 | |
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regiments
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(军队的)团( regiment的名词复数 ); 大量的人或物 | |
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specially
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adv.特定地;特殊地;明确地 | |
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organisation
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n.组织,安排,团体,有机休 | |
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entangled
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adj.卷入的;陷入的;被缠住的;缠在一起的v.使某人(某物/自己)缠绕,纠缠于(某物中),使某人(自己)陷入(困难或复杂的环境中)( entangle的过去式和过去分词 ) | |
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expenditure
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n.(时间、劳力、金钱等)支出;使用,消耗 | |
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formerly
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adv.从前,以前 | |
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inquiry
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n.打听,询问,调查,查问 | |
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scrolls
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n.(常用于录写正式文件的)纸卷( scroll的名词复数 );卷轴;涡卷形(装饰);卷形花纹v.(电脑屏幕上)从上到下移动(资料等),卷页( scroll的第三人称单数 );(似卷轴般)卷起;(像展开卷轴般地)将文字显示于屏幕 | |
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scroll
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n.卷轴,纸卷;(石刻上的)漩涡 | |
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fattening
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adj.(食物)要使人发胖的v.喂肥( fatten的现在分词 );养肥(牲畜);使(钱)增多;使(公司)升值 | |
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tar
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n.柏油,焦油;vt.涂或浇柏油/焦油于 | |
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standing
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n.持续,地位;adj.永久的,不动的,直立的,不流动的 | |
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brass
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n.黄铜;黄铜器,铜管乐器 | |
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joints
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接头( joint的名词复数 ); 关节; 公共场所(尤指价格低廉的饮食和娱乐场所) (非正式); 一块烤肉 (英式英语) | |
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continental
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adj.大陆的,大陆性的,欧洲大陆的 | |
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determined
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adj.坚定的;有决心的 | |
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mere
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adj.纯粹的;仅仅,只不过 | |
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reiteration
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n. 重覆, 反覆, 重说 | |
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kindly
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adj.和蔼的,温和的,爽快的;adv.温和地,亲切地 | |
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parental
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adj.父母的;父的;母的 | |
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zeal
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n.热心,热情,热忱 | |
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lieutenant
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n.陆军中尉,海军上尉;代理官员,副职官员 | |
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extraordinarily
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adv.格外地;极端地 | |
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accruing
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v.增加( accrue的现在分词 );(通过自然增长)产生;获得;(使钱款、债务)积累 | |
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alteration
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n.变更,改变;蚀变 | |
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trickle
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vi.淌,滴,流出,慢慢移动,逐渐消散 | |
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royalties
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特许权使用费 | |
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contrived
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adj.不自然的,做作的;虚构的 | |
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distilled
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adj.由蒸馏得来的v.蒸馏( distil的过去式和过去分词 );从…提取精华 | |
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cork
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n.软木,软木塞 | |
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mallet
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n.槌棒 | |
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indicator
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n.指标;指示物,指示者;指示器 | |
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corked
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adj.带木塞气味的,塞着瓶塞的v.用瓶塞塞住( cork的过去式 ) | |
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corrugated
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adj.波纹的;缩成皱纹的;波纹面的;波纹状的v.(使某物)起皱褶(corrugate的过去式和过去分词) | |
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groove
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n.沟,槽;凹线,(刻出的)线条,习惯 | |
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neatly
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adv.整洁地,干净地,灵巧地,熟练地 | |
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hazardous
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adj.(有)危险的,冒险的;碰运气的 | |
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perilously
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adv.充满危险地,危机四伏地 | |
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remarkably
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ad.不同寻常地,相当地 | |
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82
subscriptions
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n.(报刊等的)订阅费( subscription的名词复数 );捐款;(俱乐部的)会员费;捐助 | |
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goodwill
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n.善意,亲善,信誉,声誉 | |
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mitigated
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v.减轻,缓和( mitigate的过去式和过去分词 ) | |
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wont
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adj.习惯于;v.习惯;n.习惯 | |
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delusions
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n.欺骗( delusion的名词复数 );谬见;错觉;妄想 | |
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absurdity
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n.荒谬,愚蠢;谬论 | |
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illuminated
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adj.被照明的;受启迪的 | |
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sculptor
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n.雕刻家,雕刻家 | |
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baggy
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adj.膨胀如袋的,宽松下垂的 | |
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decadent
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adj.颓废的,衰落的,堕落的 | |
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sinister
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adj.不吉利的,凶恶的,左边的 | |
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benevolent
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adj.仁慈的,乐善好施的 | |
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scattered
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adj.分散的,稀疏的;散步的;疏疏落落的 | |
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remarkable
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adj.显著的,异常的,非凡的,值得注意的 | |
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discourse
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n.论文,演说;谈话;话语;vi.讲述,著述 | |
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beaver
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n.海狸,河狸 | |
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parenthesis
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n.圆括号,插入语,插曲,间歇,停歇 | |
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jaded
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adj.精疲力竭的;厌倦的;(因过饱或过多而)腻烦的;迟钝的 | |
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everlasting
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adj.永恒的,持久的,无止境的 | |
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aisle
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n.(教堂、教室、戏院等里的)过道,通道 | |
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deference
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n.尊重,顺从;敬意 | |
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behold
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v.看,注视,看到 | |
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chubbily
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adv.敦实地,胖乎乎地 | |
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verge
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n.边,边缘;v.接近,濒临 | |
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junction
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n.连接,接合;交叉点,接合处,枢纽站 | |
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peculiar
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adj.古怪的,异常的;特殊的,特有的 | |
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plunge
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v.跳入,(使)投入,(使)陷入;猛冲 | |
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maker
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n.制造者,制造商 | |
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quotation
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n.引文,引语,语录;报价,牌价,行情 | |
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poetic
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adj.富有诗意的,有诗人气质的,善于抒情的 | |
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scourge
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n.灾难,祸害;v.蹂躏 | |
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salvation
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n.(尤指基督)救世,超度,拯救,解困 | |
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cinders
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n.煤渣( cinder的名词复数 );炭渣;煤渣路;煤渣跑道 | |
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dubiously
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adv.可疑地,怀疑地 | |
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appreciation
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n.评价;欣赏;感谢;领会,理解;价格上涨 | |
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sanitary
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adj.卫生方面的,卫生的,清洁的,卫生的 | |
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friable
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adj.易碎的 | |
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perfectly
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adv.完美地,无可非议地,彻底地 | |
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devoted
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adj.忠诚的,忠实的,热心的,献身于...的 | |
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disposition
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n.性情,性格;意向,倾向;排列,部署 | |
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irony
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n.反语,冷嘲;具有讽刺意味的事,嘲弄 | |
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beavers
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海狸( beaver的名词复数 ); 海狸皮毛; 棕灰色; 拼命工作的人 | |
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likeness
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n.相像,相似(之处) | |
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nude
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adj.裸体的;n.裸体者,裸体艺术品 | |
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feats
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功绩,伟业,技艺( feat的名词复数 ) | |
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gargantuan
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adj.巨大的,庞大的 | |
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128
parody
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n.打油诗文,诙谐的改编诗文,拙劣的模仿;v.拙劣模仿,作模仿诗文 | |
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129
accentuate
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v.着重,强调 | |
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