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Chapter 6 Advertised to Death
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EDWARD ALBERT’S mother died when he was thirteen. The elderly doctor who attended her last illness certified1 that she died of “bronchitis.” It was a prevalent custom in those days to certify2 for bronchitis and probe no deeper into the matter. Doctors are a mentally overworked race, and in this matter of diagnosis3 they have their own epidemic4 and epidemic disorders5. As a matter of fact she died, as a great number of people died in those days, of a surfeit6 of patent medicine advertisements.
Because in that golden age of freedom, security and opportunity in which our story opens, people enjoyed, among other enviable liberties, great liberty of salesmanship, and a number of enterprising business men, realising that a vast majority o their fellow-creatures suffered from internal pains and discomforts7 due to the consumption of well-advertised but unwholesome foods, to the unhygienic quality of their housing and employment, and to the survival at a low level of existence of multitudes of individuals who would have been far better dead, devoted9 themselves to their exploitation. This great uneasy majority constituted from the point of view of salesmanship a mass of consumers to be catered10 for with a view to profit, and to that these entrepreneurs vying11 with one another, set themselves with great energy.
The medical profession in those days worked almost, entirely12 for private gain and protected its privileges upon trade union principles; it combined very low standards of education and qualification, with a creditable
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certified
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a.经证明合格的;具有证明文件的 | |
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certify
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vt.证明,证实;发证书(或执照)给 | |
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3
diagnosis
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n.诊断,诊断结果,调查分析,判断 | |
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epidemic
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n.流行病;盛行;adj.流行性的,流传极广的 | |
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disorders
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n.混乱( disorder的名词复数 );凌乱;骚乱;(身心、机能)失调 | |
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surfeit
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v.使饮食过度;n.(食物)过量,过度 | |
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discomforts
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n.不舒适( discomfort的名词复数 );不愉快,苦恼 | |
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wholesome
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adj.适合;卫生的;有益健康的;显示身心健康的 | |
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devoted
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adj.忠诚的,忠实的,热心的,献身于...的 | |
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catered
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提供饮食及服务( cater的过去式和过去分词 ); 满足需要,适合 | |
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vying
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adj.竞争的;比赛的 | |
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entirely
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ad.全部地,完整地;完全地,彻底地 | |
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insistence
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n.坚持;强调;坚决主张 | |
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practitioner
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n.实践者,从事者;(医生或律师等)开业者 | |
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aptitude
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n.(学习方面的)才能,资质,天资 | |
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forth
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adv.向前;向外,往外 | |
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forthright
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adj.直率的,直截了当的 [同]frank | |
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irritation
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n.激怒,恼怒,生气 | |
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antiquated
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adj.陈旧的,过时的 | |
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prescriptions
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药( prescription的名词复数 ); 处方; 开处方; 计划 | |
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authoritative
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adj.有权威的,可相信的;命令式的;官方的 | |
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enlist
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vt.谋取(支持等),赢得;征募;vi.入伍 | |
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flout
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v./n.嘲弄,愚弄,轻视 | |
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dealer
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n.商人,贩子 | |
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steadily
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adv.稳定地;不变地;持续地 | |
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tonic
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n./adj.滋补品,补药,强身的,健体的 | |
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tonics
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n.滋补品( tonic的名词复数 );主音;奎宁水;浊音 | |
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stimulants
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n.兴奋剂( stimulant的名词复数 );含兴奋剂的饮料;刺激物;激励物 | |
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benign
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adj.善良的,慈祥的;良性的,无危险的 | |
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reign
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n.统治时期,统治,支配,盛行;v.占优势 | |
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anticipation
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n.预期,预料,期望 | |
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cosmetics
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n.化妆品 | |
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Christian
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adj.基督教徒的;n.基督教徒 | |
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onset
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n.进攻,袭击,开始,突然开始 | |
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panaceas
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n.治百病的药,万灵药( panacea的名词复数 ) | |
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mighty
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adj.强有力的;巨大的 | |
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incipient
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adj.起初的,发端的,初期的 | |
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arthritis
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n.关节炎 | |
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promotion
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n.提升,晋级;促销,宣传 | |
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endorsed
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vt.& vi.endorse的过去式或过去分词形式v.赞同( endorse的过去式和过去分词 );在(尤指支票的)背面签字;在(文件的)背面写评论;在广告上说本人使用并赞同某产品 | |
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venal
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adj.唯利是图的,贪脏枉法的 | |
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persuasion
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n.劝说;说服;持有某种信仰的宗派 | |
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craving
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n.渴望,热望 | |
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proffered
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v.提供,贡献,提出( proffer的过去式和过去分词 ) | |
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sinister
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adj.不吉利的,凶恶的,左边的 | |
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tumours
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肿瘤( tumour的名词复数 ) | |
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desperately
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adv.极度渴望地,绝望地,孤注一掷地 | |
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noted
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adj.著名的,知名的 | |
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demonstration
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n.表明,示范,论证,示威 | |
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vitality
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n.活力,生命力,效力 | |
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partially
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adv.部分地,从某些方面讲 | |
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spasm
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n.痉挛,抽搐;一阵发作 | |
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pious
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adj.虔诚的;道貌岸然的 | |
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valid
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adj.有确实根据的;有效的;正当的,合法的 | |
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trifling
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adj.微不足道的;没什么价值的 | |
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guardian
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n.监护人;守卫者,保护者 | |
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exhorting
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v.劝告,劝说( exhort的现在分词 ) | |
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dispositions
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安排( disposition的名词复数 ); 倾向; (财产、金钱的)处置; 气质 | |
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wary
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adj.谨慎的,机警的,小心的 | |
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gulp
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vt.吞咽,大口地吸(气);vi.哽住;n.吞咽 | |
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crumpled
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adj. 弯扭的, 变皱的 动词crumple的过去式和过去分词形式 | |
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miserable
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adj.悲惨的,痛苦的;可怜的,糟糕的 | |
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sniffing
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n.探查法v.以鼻吸气,嗅,闻( sniff的现在分词 );抽鼻子(尤指哭泣、患感冒等时出声地用鼻子吸气);抱怨,不以为然地说 | |
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bask
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vt.取暖,晒太阳,沐浴于 | |
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