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CHAPTER XVI. SHOWING HOW ROBINSON WALKED UPON ROSES.

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"Will it ever be said of me when my history is told that I spent forty thousand pounds a-year in advertising1 a single article? Would that it might be told that I had spent ten times forty thousand." It was thus that Robinson had once spoken to his friend Poppins, while some remnant of that five hundred pounds was still in his hands.

"But what good does it do? It don't make anything."

"But it sells them, Poppins."

"Everybody wears a shirt, and no one wears more than one at a time. I don't see that it does any good."

"It is a magnificent trade in itself. Would that I had a monopoly of all the walls in London! The very arches of the bridges must be worth ten thousand a-year. The omnibuses are invaluable3; the cabs are a mine of wealth; and the railway stations throughout England would give a revenue for an emperor. Poppins, my dear fellow, I fancy that you have hardly looked into the depths of it."

"Perhaps not," said Poppins. "Some objects to them that they're all lies. It isn't that I mind. As far as I can see, everything is mostly lies. The very worst article our people can get for sale, they call 'middlings;' the real middlings are 'very superior,' and so on. They're all lies; but they don't cost anything, and all the world knows what they mean. Bad things must be bought and sold, and if we said our things was bad, nobody would buy them. But I can't understand throwing away so much money and getting nothing."

Poppins possessed4 a glimmering5 of light, but it was only a glimmering. He could understand that a man should not call his own goods middling; but he could not understand that a man is only carrying out the same principle in an advanced degree, when he proclaims with a hundred thousand voices in a hundred thousand places, that the article which he desires to sell is the best of its kind that the world has yet produced. He merely asserts with his loudest voice that his middlings are not middlings. A little man can see that he must not cry stinking6 fish against himself; but it requires a great man to understand that in order to
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1 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 spoke XryyC     
n.(车轮的)辐条;轮辐;破坏某人的计划;阻挠某人的行动 v.讲,谈(speak的过去式);说;演说;从某种观点来说
参考例句:
  • They sourced the spoke nuts from our company.他们的轮辐螺帽是从我们公司获得的。
  • The spokes of a wheel are the bars that connect the outer ring to the centre.辐条是轮子上连接外圈与中心的条棒。
3 invaluable s4qxe     
adj.无价的,非常宝贵的,极为贵重的
参考例句:
  • A computer would have been invaluable for this job.一台计算机对这个工作的作用会是无法估计的。
  • This information was invaluable to him.这个消息对他来说是非常宝贵的。
4 possessed xuyyQ     
adj.疯狂的;拥有的,占有的
参考例句:
  • He flew out of the room like a man possessed.他像着了魔似地猛然冲出房门。
  • He behaved like someone possessed.他行为举止像是魔怔了。
5 glimmering 7f887db7600ddd9ce546ca918a89536a     
n.微光,隐约的一瞥adj.薄弱地发光的v.发闪光,发微光( glimmer的现在分词 )
参考例句:
  • I got some glimmering of what he was driving at. 他这么说是什么意思,我有点明白了。 来自辞典例句
  • Now that darkness was falling, only their silhouettes were outlined against the faintly glimmering sky. 这时节两山只剩余一抹深黑,赖天空微明为画出一个轮廓。 来自汉英文学 - 散文英译
6 stinking ce4f5ad2ff6d2f33a3bab4b80daa5baa     
adj.臭的,烂醉的,讨厌的v.散发出恶臭( stink的现在分词 );发臭味;名声臭;糟透
参考例句:
  • I was pushed into a filthy, stinking room. 我被推进一间又脏又臭的屋子里。
  • Those lousy, stinking ships. It was them that destroyed us. 是的!就是那些该死的蠢猪似的臭飞船!是它们毁了我们。 来自英汉非文学 - 科幻
7 abstain SVUzq     
v.自制,戒绝,弃权,避免
参考例句:
  • His doctor ordered him to abstain from beer and wine.他的医生嘱咐他戒酒。
  • Three Conservative MPs abstained in the vote.三位保守党下院议员投了弃权票。
8 solace uFFzc     
n.安慰;v.使快乐;vt.安慰(物),缓和
参考例句:
  • They sought solace in religion from the harshness of their everyday lives.他们日常生活很艰难,就在宗教中寻求安慰。
  • His acting career took a nosedive and he turned to drink for solace.演艺事业突然一落千丈,他便借酒浇愁。
9 obstinate m0dy6     
adj.顽固的,倔强的,不易屈服的,较难治愈的
参考例句:
  • She's too obstinate to let anyone help her.她太倔强了,不会让任何人帮她的。
  • The trader was obstinate in the negotiation.这个商人在谈判中拗强固执。
10 tenacity dq9y2     
n.坚韧
参考例句:
  • Tenacity is the bridge to success.坚韧是通向成功的桥。
  • The athletes displayed great tenacity throughout the contest.运动员在比赛中表现出坚韧的斗志。
11 lodgings f12f6c99e9a4f01e5e08b1197f095e6e     
n. 出租的房舍, 寄宿舍
参考例句:
  • When he reached his lodgings the sun had set. 他到达公寓房间时,太阳已下山了。
  • I'm on the hunt for lodgings. 我正在寻找住所。
12 attic Hv4zZ     
n.顶楼,屋顶室
参考例句:
  • Leakiness in the roof caused a damp attic.屋漏使顶楼潮湿。
  • What's to be done with all this stuff in the attic?顶楼上的材料怎么处理?
13 humbly humbly     
adv. 恭顺地,谦卑地
参考例句:
  • We humbly beg Your Majesty to show mercy. 我们恳请陛下发发慈悲。
  • "You must be right, Sir,'said John humbly. “你一定是对的,先生,”约翰恭顺地说道。
14 memoirs f752e432fe1fefb99ab15f6983cd506c     
n.回忆录;回忆录传( mem,自oir的名词复数)
参考例句:
  • Her memoirs were ghostwritten. 她的回忆录是由别人代写的。
  • I watched a trailer for the screenplay of his memoirs. 我看过以他的回忆录改编成电影的预告片。 来自《简明英汉词典》
15 postponed 9dc016075e0da542aaa70e9f01bf4ab1     
vt.& vi.延期,缓办,(使)延迟vt.把…放在次要地位;[语]把…放在后面(或句尾)vi.(疟疾等)延缓发作(或复发)
参考例句:
  • The trial was postponed indefinitely. 审讯无限期延迟。
  • The game has already been postponed three times. 这场比赛已经三度延期了。
16 splice irmyA     
v.接合,衔接;n.胶接处,粘接处
参考例句:
  • He taught me to edit and splice film.他教我剪辑和粘接胶片。
  • The film will be spliced with footage of Cypress Hill to be filmed in America.这部电影要和将在美国拍摄的柏树山乐队的音乐片段粘接在一起。
17 sergeant REQzz     
n.警官,中士
参考例句:
  • His elder brother is a sergeant.他哥哥是个警官。
  • How many stripes are there on the sleeve of a sergeant?陆军中士的袖子上有多少条纹?
18 feat 5kzxp     
n.功绩;武艺,技艺;adj.灵巧的,漂亮的,合适的
参考例句:
  • Man's first landing on the moon was a feat of great daring.人类首次登月是一个勇敢的壮举。
  • He received a medal for his heroic feat.他因其英雄业绩而获得一枚勋章。
19 appreciation Pv9zs     
n.评价;欣赏;感谢;领会,理解;价格上涨
参考例句:
  • I would like to express my appreciation and thanks to you all.我想对你们所有人表达我的感激和谢意。
  • I'll be sending them a donation in appreciation of their help.我将送给他们一笔捐款以感谢他们的帮助。
20 forth Hzdz2     
adv.向前;向外,往外
参考例句:
  • The wind moved the trees gently back and forth.风吹得树轻轻地来回摇晃。
  • He gave forth a series of works in rapid succession.他很快连续发表了一系列的作品。
21 dread Ekpz8     
vt.担忧,忧虑;惧怕,不敢;n.担忧,畏惧
参考例句:
  • We all dread to think what will happen if the company closes.我们都不敢去想一旦公司关门我们该怎么办。
  • Her heart was relieved of its blankest dread.她极度恐惧的心理消除了。
22 luxuriously 547f4ef96080582212df7e47e01d0eaf     
adv.奢侈地,豪华地
参考例句:
  • She put her nose luxuriously buried in heliotrope and tea roses. 她把自己的鼻子惬意地埋在天芥菜和庚申蔷薇花簇中。 来自辞典例句
  • To be well dressed doesn't mean to be luxuriously dressed. 穿得好不一定衣着豪华。 来自辞典例句
23 folly QgOzL     
n.愚笨,愚蠢,蠢事,蠢行,傻话
参考例句:
  • Learn wisdom by the folly of others.从别人的愚蠢行动中学到智慧。
  • Events proved the folly of such calculations.事情的进展证明了这种估计是愚蠢的。
24 helping 2rGzDc     
n.食物的一份&adj.帮助人的,辅助的
参考例句:
  • The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
  • By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。
25 fixed JsKzzj     
adj.固定的,不变的,准备好的;(计算机)固定的
参考例句:
  • Have you two fixed on a date for the wedding yet?你们俩选定婚期了吗?
  • Once the aim is fixed,we should not change it arbitrarily.目标一旦确定,我们就不应该随意改变。
26 alluring zzUz1U     
adj.吸引人的,迷人的
参考例句:
  • The life in a big city is alluring for the young people. 大都市的生活对年轻人颇具诱惑力。
  • Lisette's large red mouth broke into a most alluring smile. 莉莎特的鲜红的大嘴露出了一副极为诱人的微笑。
27 intervention e5sxZ     
n.介入,干涉,干预
参考例句:
  • The government's intervention in this dispute will not help.政府对这场争论的干预不会起作用。
  • Many people felt he would be hostile to the idea of foreign intervention.许多人觉得他会反对外来干预。
28 retired Njhzyv     
adj.隐退的,退休的,退役的
参考例句:
  • The old man retired to the country for rest.这位老人下乡休息去了。
  • Many retired people take up gardening as a hobby.许多退休的人都以从事园艺为嗜好。
29 humble ddjzU     
adj.谦卑的,恭顺的;地位低下的;v.降低,贬低
参考例句:
  • In my humble opinion,he will win the election.依我拙见,他将在选举中获胜。
  • Defeat and failure make people humble.挫折与失败会使人谦卑。
30 bonnet AtSzQ     
n.无边女帽;童帽
参考例句:
  • The baby's bonnet keeps the sun out of her eyes.婴孩的帽子遮住阳光,使之不刺眼。
  • She wore a faded black bonnet garnished with faded artificial flowers.她戴着一顶褪了色的黑色无边帽,帽上缀着褪了色的假花。
31 depict Wmdz5     
vt.描画,描绘;描写,描述
参考例句:
  • I don't care to see plays or films that depict murders or violence.我不喜欢看描写谋杀或暴力的戏剧或电影。
  • Children's books often depict farmyard animals as gentle,lovable creatures.儿童图书常常把农场的动物描写得温和而可爱。

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