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CHAPTER XVI. SHOWING HOW ROBINSON WALKED UPON ROSES.
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"Will it ever be said of me when my history is told that I spent forty thousand pounds a-year in advertising1 a single article? Would that it might be told that I had spent ten times forty thousand." It was thus that Robinson had once spoken to his friend Poppins, while some remnant of that five hundred pounds was still in his hands.
"But what good does it do? It don't make anything."
"But it sells them, Poppins."
"Everybody wears a shirt, and no one wears more than one at a time. I don't see that it does any good."
"It is a magnificent trade in itself. Would that I had a monopoly of all the walls in London! The very arches of the bridges must be worth ten thousand a-year. The omnibuses are invaluable3; the cabs are a mine of wealth; and the railway stations throughout England would give a revenue for an emperor. Poppins, my dear fellow, I fancy that you have hardly looked into the depths of it."
"Perhaps not," said Poppins. "Some objects to them that they're all lies. It isn't that I mind. As far as I can see, everything is mostly lies. The very worst article our people can get for sale, they call 'middlings;' the real middlings are 'very superior,' and so on. They're all lies; but they don't cost anything, and all the world knows what they mean. Bad things must be bought and sold, and if we said our things was bad, nobody would buy them. But I can't understand throwing away so much money and getting nothing."
Poppins possessed4 a glimmering5 of light, but it was only a glimmering. He could understand that a man should not call his own goods middling; but he could not understand that a man is only carrying out the same principle in an advanced degree, when he proclaims with a hundred thousand voices in a hundred thousand places, that the article which he desires to sell is the best of its kind that the world has yet produced. He merely asserts with his loudest voice that his middlings are not middlings. A little man can see that he must not cry stinking6 fish against himself; but it requires a great man to understand that in order to
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1
advertising
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n.广告业;广告活动 a.广告的;广告业务的 | |
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2
spoke
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n.(车轮的)辐条;轮辐;破坏某人的计划;阻挠某人的行动 v.讲,谈(speak的过去式);说;演说;从某种观点来说 | |
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3
invaluable
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adj.无价的,非常宝贵的,极为贵重的 | |
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4
possessed
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adj.疯狂的;拥有的,占有的 | |
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5
glimmering
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n.微光,隐约的一瞥adj.薄弱地发光的v.发闪光,发微光( glimmer的现在分词 ) | |
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6
stinking
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adj.臭的,烂醉的,讨厌的v.散发出恶臭( stink的现在分词 );发臭味;名声臭;糟透 | |
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7
abstain
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v.自制,戒绝,弃权,避免 | |
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8
solace
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n.安慰;v.使快乐;vt.安慰(物),缓和 | |
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9
obstinate
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adj.顽固的,倔强的,不易屈服的,较难治愈的 | |
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10
tenacity
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n.坚韧 | |
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11
lodgings
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n. 出租的房舍, 寄宿舍 | |
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attic
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n.顶楼,屋顶室 | |
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13
humbly
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adv. 恭顺地,谦卑地 | |
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14
memoirs
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n.回忆录;回忆录传( mem,自oir的名词复数) | |
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15
postponed
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vt.& vi.延期,缓办,(使)延迟vt.把…放在次要地位;[语]把…放在后面(或句尾)vi.(疟疾等)延缓发作(或复发) | |
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16
splice
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v.接合,衔接;n.胶接处,粘接处 | |
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17
sergeant
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n.警官,中士 | |
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18
feat
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n.功绩;武艺,技艺;adj.灵巧的,漂亮的,合适的 | |
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19
appreciation
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n.评价;欣赏;感谢;领会,理解;价格上涨 | |
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forth
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adv.向前;向外,往外 | |
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21
dread
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vt.担忧,忧虑;惧怕,不敢;n.担忧,畏惧 | |
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22
luxuriously
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adv.奢侈地,豪华地 | |
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23
folly
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n.愚笨,愚蠢,蠢事,蠢行,傻话 | |
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24
helping
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n.食物的一份&adj.帮助人的,辅助的 | |
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fixed
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adj.固定的,不变的,准备好的;(计算机)固定的 | |
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alluring
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adj.吸引人的,迷人的 | |
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intervention
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n.介入,干涉,干预 | |
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retired
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adj.隐退的,退休的,退役的 | |
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humble
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adj.谦卑的,恭顺的;地位低下的;v.降低,贬低 | |
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30
bonnet
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n.无边女帽;童帽 | |
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depict
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vt.描画,描绘;描写,描述 | |
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