The Great American Fraud

 Among the most loathesome products of our native commercial greed is the patent medicine industry, "The Great American Fraud," as its historian has called it. In 1907 this historian wrote:

Gullible¹ America will spend this year some seventy-five millions of dollars in the purchase of patent medicines. In consideration of this sum it will swallow huge quantities of alcohol, an appalling² amount of opiates and narcotics³, a wide assortment⁴ of varied⁵ drugs ranging from powerful and dangerous heart depressants to insidious⁶ liver stimulants⁷; and, far in excess of all other ingredients, undiluted fraud. For fraud, exploited by the skillfullest of advertising⁸ bunco men, is the basis of the trade.

One by one Mr. Adams tells about these medical fakes: habit-forming laxatives, head-ache powders full of acetanilid, soothing-syrups and catarrh-cures full of opium¹⁰ and cocaine¹¹, cock-tails subtly disguised as "bitters", "sarsaparillas", and "tonics¹²". He shows how the fake testimonials are made up and exploited; how the confidential¹³ letters, telling the secret troubles of men and women, are collected by tens and hundreds of thousands and advertised and sold—so that the victim, as he begins to lose faith in one fake, finds another at hand, fully¹⁴ informed as to his weakness. He quotes the amazing "Red Clause" in the contracts which the patent-medicine makers¹⁵ have with thousands of daily and weekly papers, whereby the makers are able to control the press of the country and prevent legislation against the "Great American Fraud."

There are a thousand religious papers in America, weekly and monthly; and what is their attitude on this question? Mr. Adams tells us:

Whether because church-going people are more trusting, and therefore more easily befooled than others, or from some more obscure reason, many of the religious papers fairly reek¹⁷ with patent medicine fakes.

He gives us many pages of specific instances:

Dr. Smith belongs to the brood of cancer vampires¹⁸. He is a patron and prop¹⁹ of religious journalism²⁰. It is his theory that the easiest prey²¹ is to be found among readers of church papers. Moreover he has learned from his father-in-law (who built a small church out of blood-money) to capitalize his own sectarian associations, and when confronted recently with a formal accusation²² he replied, with an air of injured innocence²³, that he was a regular attendant at church, and could produce an endorsement²⁴ from his minister.

And here is the "Church Advocate", of Harrisburg, Pa., which publishes quack²⁵ advertisements disguised as editorials. One of them Mr. Adams paraphrases²⁶:

As Dr. Smith is, on the face of his own statements, a self-branded swindler and rascal²⁷, you run no risk in assuming that the Rev¹⁶. C. H. Forney, D. D., L. L. D., in acting²⁸ as his journalistic supporter for pay, is just such another as himself!

And again:

Will the editor of the "Baptist Watchman" of Boston explain by what phenomenon of logic²⁹ or elasticity³⁰ of ethics³¹ he accepts the lucubrations of Dr. Bye, of Oren Oneal, of Liquozone, of Actina, that marvelous two-ended mechanical appliance which "cures" deafness at one terminus and blindness at the other, and all with a little oil of mustard?

And again:

The "Christian³² Observer" of Louisville replied to a protesting subscriber³³, suggesting that the "Collier" articles were written in a spirit of revenge, because "Collier's" could not get patent medicine advertising. When I asked the Rev. F. Bartlett Converse³⁴ for his foundation for the charge, he said that one of the typewriters must have written the letter! Doubtless also the same highly responsible typewriter imitated the signature with startling fidelity³⁵ to Dr. Converse's handwriting!

And here is—would you think it possible?—our "Church of Good Society"! It has an organ in Chicago called the "Living Church", most dignified³⁶ and decorous. You have to study quite a while to ascertain³⁷ what denomination³⁸ it belongs to; it will not tell you directly, for the Anglician pose is that it is the church

 Elect from every nation,

      Yet one oer all the earth,

  Her charter of salvation³⁹,

      One Lord, one Faith, one Birth;

  One holy name she blesses,

      Partakes one holy food,

  And toward one Hope she presses,

      With every grace endued⁴⁰.

And this one holy institution was found setting at its peak the black flag of the trader, the "Jolly Roger" of the modern commercial pirate—"Caveat emptor!" To quote the precise words:

The editors and publishers of the "Living Church" assume no responsibility for the assertions of advertisers.

And so it threw open its columns to the claims of America's champion labor-baiter, the late C. W. Post, that his "Grapenuts" would prevent appendicitis⁴¹, and obviate⁴² the need of operations in such cases!

And here is the "Christian Endeavor World", organ of one of the most powerful non-sectarian religious bodies in the country. Some one wrote complaining of its medical advertising, and the answer was:

To the best of our knowledge and belief, we are not publishing any fraudulent or unworthy medical advertising...... Trusting that you will be able to understand that we are acting according to our best and sincerest judgment⁴³, I remain, yours very truly, The Golden Rule Company, George W. Coleman, Business Manager.

Whereupon the historian of "The Great American Fraud" remarks:

Assuming that the business management of the "Christian Endeavor World" represents normal intelligence, I would like to ask whether it accepts the statement that a pair of "magic foot drafts" applied⁴⁴ to the soles of the feet will cure any and every kind of rheumatism⁴⁵ in any part of the body? Further, if the advertising department is genuinely interested in declining "fraudulent and unworthy" copy, I would call their attention to the ridiculous claims of Dr. Shoop's medicines, which "cure" almost every disease; to two hair removers, one an "Indian Secret", the other an "accidental discovery", both either fakes or dangerous; to the lying claims of Hall's Catarrh Cure, that it is "a positive cure for catarrh", in all its stages; to "Syrup⁹ of Figs⁴⁶", which is not a fig⁴⁷ syrup, but a preparation of senna; to Dr. Kilmer's Swamp Root, of which the principal medical constituent⁴⁸ is alcohol; and, finally, to Dr. Bye's Oil Cure for cancer, a particularly cruel swindle on unfortunates suffering from an incurable⁴⁹ malady⁵⁰. All of these, with other matter, which for the sake of decency⁵¹ I do not care to detail in these columns, appear in recent issues of the "Christian Endeavor World".

1 gullible   

adj.易受骗的；轻信的

参考例句：

• The swindlers had roped into a number of gullible persons.骗子们已使一些轻信的人上了当。
• The advertisement is aimed at gullible young women worried about their weight.这则广告专门针对担心自己肥胖而易受骗的年轻女士。

2 appalling   

adj.骇人听闻的，令人震惊的，可怕的

参考例句：

• The search was hampered by appalling weather conditions.恶劣的天气妨碍了搜寻工作。
• Nothing can extenuate such appalling behaviour.这种骇人听闻的行径罪无可恕。

3 narcotics   

n.麻醉药( narcotic的名词复数 )；毒品；毒

参考例句：

• The use of narcotics by teenagers is a problem in many countries. 青少年服用麻醉药在许多国家中都是一个问题。 来自《现代汉英综合大词典》
• Police shook down the club, looking for narcotics. 警方彻底搜查了这个俱乐部，寻找麻醉品。 来自《简明英汉词典》

4 assortment   

n.分类，各色俱备之物，聚集

参考例句：

• This shop has a good assortment of goods to choose from.该店各色货物俱全，任君选择。
• She was wearing an odd assortment of clothes.她穿着奇装异服。

5 varied   

adj.多样的，多变化的

参考例句：

• The forms of art are many and varied.艺术的形式是多种多样的。
• The hotel has a varied programme of nightly entertainment.宾馆有各种晚间娱乐活动。

6 insidious   

adj.阴险的，隐匿的，暗中为害的，（疾病）不知不觉之间加剧

参考例句：

• That insidious man bad-mouthed me to almost everyone else.那个阴险的家伙几乎见人便说我的坏话。
• Organized crime has an insidious influence on all who come into contact with it.所有和集团犯罪有关的人都会不知不觉地受坏影响。

7 stimulants   

n.兴奋剂( stimulant的名词复数 )；含兴奋剂的饮料；刺激物；激励物

参考例句：

• Coffee and tea are mild stimulants. 咖啡和茶是轻度兴奋剂。
• At lower concentrations they may even be stimulants of cell division. 在浓度较低时，它们甚至能促进细胞分裂。 来自辞典例句

8 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

9 syrup   

n.糖浆，糖水

参考例句：

• I skimmed the foam from the boiling syrup.我撇去了煮沸糖浆上的泡沫。
• Tinned fruit usually has a lot of syrup with it.罐头水果通常都有许多糖浆。

10 opium   

n.鸦片；adj.鸦片的

参考例句：

• That man gave her a dose of opium.那男人给了她一剂鸦片。
• Opium is classed under the head of narcotic.鸦片是归入麻醉剂一类的东西。

11 cocaine   

n.可卡因，古柯碱（用作局部麻醉剂）

参考例句：

• That young man is a cocaine addict.那个年轻人吸食可卡因成瘾。
• Don't have cocaine abusively.不可滥服古柯碱。

12 tonics   

n.滋补品( tonic的名词复数 )；主音；奎宁水；浊音

参考例句：

• I think you have a prejudice against tonics. 我认你对补药有偏见。 来自互联网
• Two gin and tonics, please. 请来两杯杜松子酒加奎宁水。 来自互联网

13 confidential   

adj.秘（机）密的，表示信任的，担任机密工作的

参考例句：

• He refused to allow his secretary to handle confidential letters.他不让秘书处理机密文件。
• We have a confidential exchange of views.我们推心置腹地交换意见。

14 fully   

adv.完全地，全部地，彻底地；充分地

参考例句：

• The doctor asked me to breathe in,then to breathe out fully.医生让我先吸气，然后全部呼出。
• They soon became fully integrated into the local community.他们很快就完全融入了当地人的圈子。

15 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

16 rev   

v.发动机旋转，加快速度

参考例句：

• It's his job to rev up the audience before the show starts.他要负责在表演开始前鼓动观众的热情。
• Don't rev the engine so hard.别让发动机转得太快。

17 reek   

v.发出臭气；n.恶臭

参考例句：

• Where there's reek,there's heat.哪里有恶臭，哪里必发热。
• That reek is from the fox.那股恶臭是狐狸发出的。

18 vampires   

n.吸血鬼( vampire的名词复数 )；吸血蝠；高利贷者；（舞台上的）活板门

参考例句：

• The most effective weapon against the vampires is avampire itself. 对付吸血鬼最有效的武器就是吸血鬼自己。 来自电影对白
• If vampires existed, don`t you think we would`ve found them by now? 如果真有吸血鬼，那我们怎么还没有找到他们呢？ 来自电影对白

19 prop   

vt.支撑；n.支柱，支撑物；支持者，靠山

参考例句：

• A worker put a prop against the wall of the tunnel to keep it from falling.一名工人用东西支撑住隧道壁好使它不会倒塌。
• The government does not intend to prop up declining industries.政府无意扶持不景气的企业。

20 journalism   

n.新闻工作，报业

参考例句：

• He's a teacher but he does some journalism on the side.他是教师，可还兼职做一些新闻工作。
• He had an aptitude for journalism.他有从事新闻工作的才能。

21 prey   

n.被掠食者，牺牲者，掠食；v.捕食，掠夺，折磨

参考例句：

• Stronger animals prey on weaker ones.弱肉强食。
• The lion was hunting for its prey.狮子在寻找猎物。

22 accusation   

n.控告，指责，谴责

参考例句：

• I was furious at his making such an accusation.我对他的这种责备非常气愤。
• She knew that no one would believe her accusation.她知道没人会相信她的指控。

23 innocence   

n.无罪；天真；无害

参考例句：

• There was a touching air of innocence about the boy.这个男孩有一种令人感动的天真神情。
• The accused man proved his innocence of the crime.被告人经证实无罪。

24 endorsement   

n.背书；赞成，认可，担保；签(注)，批注

参考例句：

• We are happy to give the product our full endorsement.我们很高兴给予该产品完全的认可。
• His presidential campaign won endorsement from several celebrities.他参加总统竞选得到一些社会名流的支持。

25 quack   

n.庸医；江湖医生；冒充内行的人；骗子

参考例句：

• He describes himself as a doctor,but I feel he is a quack.他自称是医生，可是我感觉他是个江湖骗子。
• The quack was stormed with questions.江湖骗子受到了猛烈的质问。

26 paraphrases   

n.释义，意译( paraphrase的名词复数 )v.释义，意译( paraphrase的第三人称单数 )

参考例句：

27 rascal   

n.流氓；不诚实的人

参考例句：

• If he had done otherwise,I should have thought him a rascal.如果他不这样做，我就认为他是个恶棍。
• The rascal was frightened into holding his tongue.这坏蛋吓得不敢往下说了。

28 acting   

n.演戏，行为，假装；adj.代理的，临时的，演出用的

参考例句：

• Ignore her,she's just acting.别理她，她只是假装的。
• During the seventies,her acting career was in eclipse.在七十年代，她的表演生涯黯然失色。

29 logic   

n.逻辑(学)；逻辑性

参考例句：

• What sort of logic is that?这是什么逻辑？
• I don't follow the logic of your argument.我不明白你的论点逻辑性何在。

30 elasticity   

n.弹性，伸缩力

参考例句：

• The skin eventually loses its elasticity.皮肤最终会失去弹性。
• Every sort of spring has a definite elasticity.每一种弹簧都有一定的弹性。

31 ethics   

n.伦理学；伦理观，道德标准

参考例句：

• The ethics of his profession don't permit him to do that.他的职业道德不允许他那样做。
• Personal ethics and professional ethics sometimes conflict.个人道德和职业道德有时会相互抵触。

32 Christian   

adj.基督教徒的；n.基督教徒

参考例句：

• They always addressed each other by their Christian name.他们总是以教名互相称呼。
• His mother is a sincere Christian.他母亲是个虔诚的基督教徒。

33 subscriber   

n.用户，订户；（慈善机关等的）定期捐款者；预约者；签署者

参考例句：

• The subscriber to a government loan has got higher interest than savings. 公债认购者获得高于储蓄的利息。 来自辞典例句
• Who is the subscriber of that motto? 谁是那条座右铭的签字者？ 来自辞典例句

34 converse   

vi.谈话，谈天，闲聊；adv.相反的，相反

参考例句：

• He can converse in three languages.他可以用3种语言谈话。
• I wanted to appear friendly and approachable but I think I gave the converse impression.我想显得友好、平易近人些,却发觉给人的印象恰恰相反。

35 fidelity   

n.忠诚，忠实；精确

参考例句：

• There is nothing like a dog's fidelity.没有什么能比得上狗的忠诚。
• His fidelity and industry brought him speedy promotion.他的尽职及勤奋使他很快地得到晋升。

36 dignified   

a.可敬的，高贵的

参考例句：

• Throughout his trial he maintained a dignified silence. 在整个审讯过程中，他始终沉默以保持尊严。
• He always strikes such a dignified pose before his girlfriend. 他总是在女友面前摆出这种庄严的姿态。

37 ascertain   

vt.发现，确定，查明，弄清

参考例句：

• It's difficult to ascertain the coal deposits.煤储量很难探明。
• We must ascertain the responsibility in light of different situtations.我们必须根据不同情况判定责任。

38 denomination   

n.命名，取名，(度量衡、货币等的)单位

参考例句：

• The firm is still operating under another denomination.这家公司改用了名称仍在继续营业。
• Litre is a metric denomination.升是公制单位。

39 salvation   

n.（尤指基督）救世，超度，拯救，解困

参考例句：

• Salvation lay in political reform.解救办法在于政治改革。
• Christians hope and pray for salvation.基督教徒希望并祈祷灵魂得救。

40 endued   

v.授予，赋予（特性、才能等）( endue的过去式和过去分词 )

参考例句：

• She is endued with wisdom from above. 她有天赋的智慧。 来自《现代英汉综合大词典》
• He is endued with a spirit of public service. 他富有为公众服务的精神。 来自辞典例句

41 appendicitis   

n.阑尾炎，盲肠炎

参考例句：

• He came down with appendicitis.他得了阑尾炎。
• Acute appendicitis usually develops without relation to the ingestion of food.急性阑尾炎的发生通常与饮食无关。

42 obviate   

v.除去，排除，避免，预防

参考例句：

• Improved public transportation would obviate the need tor everyone to have their own car.公共交通的改善消除了每人都要有车的必要性。
• This deferral would obviate pressure on the rouble exchange rate.这一延期将消除卢布汇率面临的压力。

43 judgment   

n.审判；判断力，识别力，看法，意见

参考例句：

• The chairman flatters himself on his judgment of people.主席自认为他审视人比别人高明。
• He's a man of excellent judgment.他眼力过人。

44 applied   

adj.应用的；v.应用，适用

参考例句：

• She plans to take a course in applied linguistics.她打算学习应用语言学课程。
• This cream is best applied to the face at night.这种乳霜最好晚上擦脸用。

45 rheumatism   

n.风湿病

参考例句：

• The damp weather plays the very devil with my rheumatism.潮湿的天气加重了我的风湿病。
• The hot weather gave the old man a truce from rheumatism.热天使这位老人暂时免受风湿病之苦。

46 figs   

figures 数字，图形，外形

参考例句：

• The effect of ring dyeing is shown in Figs 10 and 11. 环形染色的影响如图10和图11所示。
• The results in Figs. 4 and 5 show the excellent agreement between simulation and experiment. 图4和图5的结果都表明模拟和实验是相当吻合的。

47 fig   

n.无花果(树)

参考例句：

• The doctor finished the fig he had been eating and selected another.这位医生吃完了嘴里的无花果，又挑了一个。
• You can't find a person who doesn't know fig in the United States.你找不到任何一个在美国的人不知道无花果的。

48 constituent   

n.选民；成分，组分；adj.组成的，构成的

参考例句：

• Sugar is the main constituent of candy.食糖是糖果的主要成分。
• Fibre is a natural constituent of a healthy diet.纤维是健康饮食的天然组成部分。

49 incurable   

adj.不能医治的，不能矫正的，无救的；n.不治的病人，无救的人

参考例句：

• All three babies were born with an incurable heart condition.三个婴儿都有不可治瘉的先天性心脏病。
• He has an incurable and widespread nepotism.他们有不可救药的，到处蔓延的裙带主义。

50 malady   

n.病，疾病(通常做比喻)

参考例句：

• There is no specific remedy for the malady.没有医治这种病的特效药。
• They are managing to control the malady into a small range.他们设法将疾病控制在小范围之内。

51 decency   

n.体面，得体，合宜，正派，庄重

参考例句：

• His sense of decency and fair play made him refuse the offer.他的正直感和公平竞争意识使他拒绝了这一提议。
• Your behaviour is an affront to public decency.你的行为有伤风化。