PREFACE TO NEW EDITION

In the ten years that have elapsed since this book was written, events of profound importance have taken place. During this period, many of the principles set forth¹ in the book have been put to the test and have been proven true.
The book, for instance, emphasized ten years ago that industrial organizations dealing² with the public must take public opinion into consideration in the conduct of their affairs. We have seen cases in the past decade where the public has actually stepped in and publicly supervised industries which refused to recognize this truth.
The field of public relations counsel has developed tremendously in this period. But the broad basic principles, as originally set forth, are as valid³ today as they were then, when the profession was a comparatively new one. It seems appropriate that this new edition, for which the publishers have asked me to write a new foreword, should appear at a time when the new partnership⁵ of government, labor⁶ and industry has brought public relations and its
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 problems to the fore⁴. The old group relationships that make up our society have undergone and are undergoing marked changes. The peaceful harmonizing of all the new conflicting points of view will be dependent, to a great extent, upon an understanding and application by leaders of public relations and its technique.
In the future, each industry will have to act with increasing understanding in its relationship to government, to other industries, to labor, to stockholders and to the public. Each industry must be cognizant of new conditions and modify its conduct to conform to them if it is to maintain the good-will of those upon whom it depends for its very life.
This principle applies not only to industry; it applies to every kind of organization and institution that uses special pleading, whether it be for profit or for any other cause.
The new social and economic structure in which we live today demands this new approach to the public. Public relations has come to play an important part in our life.
It is hoped that this book may lead to a greater recognition and application of sound public relations principles.

1 forth   

adv.向前；向外，往外

参考例句：

• The wind moved the trees gently back and forth.风吹得树轻轻地来回摇晃。
• He gave forth a series of works in rapid succession.他很快连续发表了一系列的作品。

2 dealing   

n.经商方法，待人态度

参考例句：

• This store has an excellent reputation for fair dealing.该商店因买卖公道而享有极高的声誉。
• His fair dealing earned our confidence.他的诚实的行为获得我们的信任。

3 valid   

adj.有确实根据的；有效的；正当的，合法的

参考例句：

• His claim to own the house is valid.他主张对此屋的所有权有效。
• Do you have valid reasons for your absence?你的缺席有正当理由吗？

4 fore   

adv.在前面；adj.先前的；在前部的；n.前部

参考例句：

• Your seat is in the fore part of the aircraft.你的座位在飞机的前部。
• I have the gift of fore knowledge.我能够未卜先知。

5 partnership   

n.合作关系，伙伴关系

参考例句：

• The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
• Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。

6 labor   

n.劳动，努力，工作，劳工；分娩；vi.劳动，努力，苦干；vt.详细分析；麻烦

参考例句：

• We are never late in satisfying him for his labor.我们从不延误付给他劳动报酬。
• He was completely spent after two weeks of hard labor.艰苦劳动两周后，他已经疲惫不堪了。