FOREWORD

In writing this book I have tried to set down the broad principles that govern the new profession of public relations counsel. These principles I have on the one hand substantiated¹ by the findings of psychologists, sociologists, and newspapermen—Ray Stannard Baker², W. G. Bleyer, Richard Washburn Child, Elmer Davis, John L. Given, Will Irwin, Francis E. Leupp, Walter Lippmann, William MacDougall, Everett Dean Martin, H. L. Mencken, Rollo Ogden, Charles J. Rosebault, William Trotter, Oswald Garrison³ Villard, and others to whom I owe a debt of gratitude⁴ for their clear analyses of the public’s mind and habits; and on the other hand, I have illustrated⁵ these principles by a number of specific examples which serve to bear them out. I have quoted from the men listed here, because the ground covered by them is part of the field of activity of the public relations counsel. The actual cases which I have cited were selected because they explain the application of the theories to practice. Most of the illustrative material is drawn⁶ from my personal experience; a few examples from my observation of events. I have
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 preferred to cite facts known to the general public, in order that I might explain graphically⁷ a profession that has little precedent⁸, and whose few formulated⁹ rules have necessarily a limitless number and variety of applications.
This profession in a few years has developed from the status of circus agent stunts¹⁰ to what is obviously an important position in the conduct of the world’s affairs.
If I shall, by this survey of the field, stimulate¹¹ a scientific attitude towards the study of public relations, I shall feel that this book has fulfilled my purpose in writing it.

1 substantiated   

v.用事实支持（某主张、说法等），证明，证实( substantiate的过去式和过去分词 )

参考例句：

• The results of the tests substantiated his claims. 这些检验的结果证实了他的说法。
• The statement has never been substantiated. 这一陈述从未得到证实。 来自《现代汉英综合大词典》

2 baker   

n.面包师

参考例句：

• The baker bakes his bread in the bakery.面包师在面包房内烤面包。
• The baker frosted the cake with a mixture of sugar and whites of eggs.面包师在蛋糕上撒了一层白糖和蛋清的混合料。

3 garrison   

n.卫戍部队；驻地，卫戍区；vt.派(兵)驻防

参考例句：

• The troops came to the relief of the besieged garrison.军队来援救被围的守备军。
• The German was moving to stiffen up the garrison in Sicily.德军正在加强西西里守军之力量。

4 gratitude   

adj.感激，感谢

参考例句：

• I have expressed the depth of my gratitude to him.我向他表示了深切的谢意。
• She could not help her tears of gratitude rolling down her face.她感激的泪珠禁不住沿着面颊流了下来。

5 illustrated   

adj. 有插图的，列举的 动词illustrate的过去式和过去分词

参考例句：

• His lecture was illustrated with slides taken during the expedition. 他在讲演中使用了探险时拍摄到的幻灯片。
• The manufacturing Methods: Will be illustrated in the next chapter. 制作方法将在下一章说明。

6 drawn   

v.拖，拉，拔出；adj.憔悴的，紧张的

参考例句：

• All the characters in the story are drawn from life.故事中的所有人物都取材于生活。
• Her gaze was drawn irresistibly to the scene outside.她的目光禁不住被外面的风景所吸引。

7 graphically   

adv.通过图表；生动地，轮廓分明地

参考例句：

• This data is shown graphically on the opposite page. 对页以图表显示这些数据。
• The data can be represented graphically in a line diagram. 这些数据可以用单线图表现出来。 来自《简明英汉词典》

8 precedent   

n.先例，前例；惯例；adj.在前的，在先的

参考例句：

• Is there a precedent for what you want me to do?你要我做的事有前例可援吗？
• This is a wonderful achievement without precedent in Chinese history.这是中国历史上亘古未有的奇绩。

9 formulated   

v.构想出( formulate的过去式和过去分词 )；规划；确切地阐述；用公式表示

参考例句：

• He claims that the writer never consciously formulated his own theoretical position. 他声称该作家从未有意识地阐明他自己的理论见解。 来自《简明英汉词典》
• This idea can be formulated in two different ways. 这个意思可以有两种说法。 来自《现代汉英综合大词典》

10 stunts   

n.惊人的表演( stunt的名词复数 )；（广告中）引人注目的花招；愚蠢行为；危险举动v.阻碍…发育[生长]，抑制，妨碍( stunt的第三人称单数 )

参考例句：

• He did all his own stunts. 所有特技都是他自己演的。
• The plane did a few stunts before landing. 飞机着陆前做了一些特技。 来自《简明英汉词典》

11 stimulate   

vt.刺激，使兴奋；激励，使…振奋

参考例句：

• Your encouragement will stimulate me to further efforts.你的鼓励会激发我进一步努力。
• Success will stimulate the people for fresh efforts.成功能鼓舞人们去作新的努力。