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CHAPTER TWENTY-SEVEN THE iMAC
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Hello (Again)







Back to the Future

The first great design triumph to come from the Jobs-Ive collaboration1 was the iMac, a desktop2 computer aimed at the home consumer market that was introduced in May 1998. Jobs had certain specifications3. It should be an all-in-one product, with keyboard and monitor and computer ready to use right out of the box. It should have a distinctive4 design that made a brand statement. And it should sell for $1,200 or so. (Apple had no computer selling for less than $2,000 at the time.) “He told us to go back to the roots of the original 1984 Macintosh, an all-in-one consumer appliance,” recalled Schiller. “That meant design and engineering had to work together.”

The initial plan was to build a “network computer,” a concept championed by Oracle’s Larry Ellison, which was an inexpensive terminal without a hard drive that would mainly be used to connect to the Internet and other networks. But Apple’s chief financial officer Fred Anderson led the push to make the product more robust5 by adding a disk drive so it could become a full-fledged desktop computer for the home. Jobs eventually agreed.

Jon Rubinstein, who was in charge of hardware, adapted the microprocessor6 and guts7 of the PowerMac G3, Apple’s high-end professional computer, for use in the proposed new machine. It would have a hard drive and a tray for compact disks, but in a rather bold move, Jobs and Rubinstein decided8 not to include the usual floppy9 disk drive. Jobs quoted the hockey star Wayne Gretzky’s maxim10, “Skate where the puck’s going, not where it’s been.” He was a bit ahead of his time, but eventually most computers eliminated floppy disks.

Ive and his top deputy, Danny Coster, began to sketch11 out futuristic designs. Jobs brusquely rejected the dozen foam12 models they initially13 produced, but Ive knew how to guide him gently. Ive agreed that none of them was quite right, but he pointed14 out one that had promise. It was curved, playful looking, and did not seem like an unmovable slab15 rooted to the table. “It has a sense that it’s just arrived on your desktop or it’s just about to hop16 off and go somewhere,” he told Jobs.

By the next showing Ive had refined the playful model. This time Jobs, with his binary17 view of the world, raved18 that he loved it. He took the foam prototype and began carrying it around the headquarters with him, showing it in confidence to trusted lieutenants19 and board members. In its ads Apple was celebrating the glories of being able to think different, yet until now nothing had been proposed that was much different from existing computers. Finally, Jobs had something new.

The plastic casing that Ive and Coster proposed was sea-green blue, later named bondi blue after the color of the water at a beach in Australia, and it was translucent20 so that you could see through to the inside of the machine. “We were trying to convey a sense of the computer being changeable based on your needs, to be like a chameleon,” said Ive. “That’s why we liked the translucency21. You could have color but it felt so unstatic. And it came across as cheeky.”

Both metaphorically22 and in reality, the translucency connected the inner engineering of the computer to the outer design. Jobs had always insisted that the rows of chips on the circuit boards look neat, even though they would never be seen. Now they would be seen. The casing would make visible the care that had gone into making all components23 of the computer and fitting them together. The playful design would convey simplicity24 while also revealing the depths that true simplicity entails25.

Even the simplicity of the plastic shell itself involved great complexity26. Ive and his team worked with Apple’s Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing27. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify28 the extra cost. Jobs asked for no such analysis.

Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional29. This was a desktop computer; not many people were really going to carry it around. But as Ive later explained:

Back then, people weren’t comfortable with technology. If you’re scared of something, then you won’t touch it. I could see my mum being scared to touch it. So I thought, if there’s this handle on it, it makes a relationship possible. It’s approachable. It’s intuitive. It gives you permission to touch. It gives a sense of its deference30 to you. Unfortunately, manufacturing a recessed31 handle costs a lot of money. At the old Apple, I would have lost the argument. What was really great about Steve is that he saw it and said, “That’s cool!” I didn’t explain all the thinking, but he intuitively got it. He just knew that it was part of the iMac’s friendliness32 and playfulness.



Jobs had to fend33 off the objections of the manufacturing engineers, supported by Rubinstein, who tended to raise practical cost considerations when faced with Ive’s aesthetic34 desires and various design whims35. “When we took it to the engineers,” Jobs said, “they came up with thirty-eight reasons they couldn’t do it. And I said, ‘No, no, we’re doing this.’ And they said, ‘Well, why?’ And I said, ‘Because I’m the CEO, and I think it can be done.’ And so they kind of grudgingly36 did it.”

Jobs asked Lee Clow and Ken37 Segall and others from the TBWA\Chiat\Day ad team to fly up to see what he had in the works. He brought them into the guarded design studio and dramatically unveiled Ive’s translucent teardrop-shaped design, which looked like something from The Jetsons, the animated38 TV show set in the future. For a moment they were taken aback. “We were pretty shocked, but we couldn’t be frank,” Segall recalled. “We were really thinking, ‘Jesus, do they know what they are doing?’ It was so radical39.” Jobs asked them to suggest names. Segall came back with five options, one of them “iMac.” Jobs didn’t like any of them at first, so Segall came up with another list a week later, but he said that the agency still preferred “iMac.” Jobs replied, “I don’t hate it this week, but I still don’t like it.” He tried silk-screening it on some of the prototypes, and the name grew on him. And thus it became the iMac.

As the deadline for completing the iMac drew near, Jobs’s legendary40 temper reappeared in force, especially when he was confronting manufacturing issues. At one product review meeting, he learned that the process was going slowly. “He did one of his displays of awesome41 fury, and the fury was absolutely pure,” recalled Ive. He went around the table assailing42 everyone, starting with Rubinstein. “You know we’re trying to save the company here,” he shouted, “and you guys are screwing it up!”

Like the original Macintosh team, the iMac crew staggered to completion just in time for the big announcement. But not before Jobs had one last explosion. When it came time to rehearse for the launch presentation, Rubinstein cobbled together two working prototypes. Jobs had not seen the final product before, and when he looked at it onstage he saw a button on the front, under the display. He pushed it and the CD tray opened. “What the fuck is this?!?” he asked, though not as politely. “None of us said anything,” Schiller recalled, “because he obviously knew what a CD tray was.” So Jobs continued to rail. It was supposed to have a clean CD slot, he insisted, referring to the elegant slot drives that were already to be found in upscale cars. “Steve, this is exactly the drive I showed you when we talked about the components,” Rubinstein explained. “No, there was never a tray, just a slot,” Jobs insisted. Rubinstein didn’t back down. Jobs’s fury didn’t abate43. “I almost started crying, because it was too late to do anything about it,” Jobs later recalled.

They suspended the rehearsal44, and for a while it seemed as if Jobs might cancel the entire product launch. “Ruby looked at me as if to say, ‘Am I crazy?’” Schiller recalled. “It was my first product launch with Steve and the first time I saw his mind-set of ‘If it’s not right we’re not launching it.’” Finally, they agreed to replace the tray with a slot drive for the next version of the iMac. “I’m only going to go ahead with the launch if you promise we’re going to go to slot mode as soon as possible,” Jobs said tearfully.

There was also a problem with the video he planned to show. In it, Jony Ive is shown describing his design thinking and asking, “What computer would the Jetsons have had? It was like, the future yesterday.” At that moment there was a two-second snippet from the cartoon show, showing Jane Jetson looking at a video screen, followed by another two-second clip of the Jetsons giggling45 by a Christmas tree. At a rehearsal a production assistant told Jobs they would have to remove the clips because Hanna-Barbera had not given permission to use them. “Keep it in,” Jobs barked at him. The assistant explained that there were rules against that. “I don’t care,” Jobs said. “We’re using it.” The clip stayed in.

Lee Clow was preparing a series of colorful magazine ads, and when he sent Jobs the page proofs he got an outraged46 phone call in response. The blue in the ad, Jobs insisted, was different from that of the iMac. “You guys don’t know what you’re doing!” Jobs shouted. “I’m going to get someone else to do the ads, because this is fucked up.” Clow argued back. Compare them, he said. Jobs, who was not in the office, insisted he was right and continued to shout. Eventually Clow got him to sit down with the original photographs. “I finally proved to him that the blue was the blue was the blue.” Years later, on a Steve Jobs discussion board on the website Gawker, the following tale appeared from someone who had worked at the Whole Foods store in Palo Alto a few blocks from Jobs’s home: “I was shagging carts one afternoon when I saw this silver Mercedes parked in a handicapped spot. Steve Jobs was inside screaming at his car phone. This was right before the first iMac was unveiled and I’m pretty sure I could make out, ‘Not. Fucking. Blue. Enough!!!’”

As always, Jobs was compulsive in preparing for the dramatic unveiling. Having stopped one rehearsal because he was angry about the CD drive tray, he stretched out the other rehearsals47 to make sure the show would be stellar. He repeatedly went over the climactic moment when he would walk across the stage and proclaim, “Say hello to the new iMac.” He wanted the lighting48 to be perfect so that the translucence49 of the new machine would be vivid. But after a few run-throughs he was still unsatisfied, an echo of his obsession50 with stage lighting that Sculley had witnessed at the rehearsals for the original 1984 Macintosh launch. He ordered the lights to be brighter and come on earlier, but that still didn’t please him. So he jogged down the auditorium51 aisle52 and slouched into a center seat, draping his legs over the seat in front. “Let’s keep doing it till we get it right, okay?” he said. They made another attempt. “No, no,” Jobs complained. “This isn’t working at all.” The next time, the lights were bright enough, but they came on too late. “I’m getting tired of asking about this,” Jobs growled53. Finally, the iMac shone just right. “Oh! Right there! That’s great!” Jobs yelled.

A year earlier Jobs had ousted54 Mike Markkula, his early mentor55 and partner, from the board. But he was so proud of what he had wrought56 with the new iMac, and so sentimental57 about its connection to the original Macintosh, that he invited Markkula to Cupertino for a private preview. Markkula was impressed. His only objection was to the new mouse that Ive had designed. It looked like a hockey puck, Markkula said, and people would hate it. Jobs disagreed, but Markkula was right. Otherwise the machine had turned out to be, as had its predecessor58, insanely great.

The Launch, May 6, 1998

With the launch of the original Macintosh in 1984, Jobs had created a new kind of theater: the product debut59 as an epochal event, climaxed60 by a let-there-be-light moment in which the skies part, a light shines down, the angels sing, and a chorus of the chosen faithful sings “Hallelujah.” For the grand unveiling of the product that he hoped would save Apple and again transform personal computing61, Jobs symbolically62 chose the Flint Auditorium of De Anza Community College in Cupertino, the same venue63 he had used in 1984. He would be pulling out all the stops in order to dispel64 doubts, rally the troops, enlist65 support in the developers’ community, and jump-start the marketing66 of the new machine. But he was also doing it because he enjoyed playing impresario67. Putting on a great show piqued68 his passions in the same way as putting out a great product.

Displaying his sentimental side, he began with a graceful69 shout-out to three people he had invited to be up front in the audience. He had become estranged70 from all of them, but now he wanted them rejoined. “I started the company with Steve Wozniak in my parents’ garage, and Steve is here today,” he said, pointing him out and prompting applause. “We were joined by Mike Markkula and soon after that our first president, Mike Scott,” he continued. “Both of those folks are in the audience today. And none of us would be here without these three guys.” His eyes misted for a moment as the applause again built. Also in the audience were Andy Hertzfeld and most of the original Mac team. Jobs gave them a smile. He believed he was about to do them proud.

After showing the grid71 of Apple’s new product strategy and going through some slides about the new computer’s performance, he was ready to unveil his new baby. “This is what computers look like today,” he said as a picture of a beige set of boxy components and monitor was projected on the big screen behind him. “And I’d like to take the privilege of showing you what they are going to look like from today on.” He pulled the cloth from the table at center stage to reveal the new iMac, which gleamed and sparkled as the lights came up on cue. He pressed the mouse, and as at the launch of the original Macintosh, the screen flashed with fast-paced images of all the wondrous72 things the computer could do. At the end, the word “hello” appeared in the same playful script that had adorned73 the 1984 Macintosh, this time with the word “again” below it in parentheses74: Hello (again). There was thunderous applause. Jobs stood back and proudly gazed at his new Macintosh. “It looks like it’s from another planet,” he said, as the audience laughed. “A good planet. A planet with better designers.”

Once again Jobs had produced an iconic new product, this one a harbinger of a new millennium75. It fulfilled the promise of “Think Different.” Instead of beige boxes and monitors with a welter of cables and a bulky setup manual, here was a friendly and spunky appliance, smooth to the touch and as pleasing to the eye as a robin’s egg. You could grab its cute little handle and lift it out of the elegant white box and plug it right into a wall socket76. People who had been afraid of computers now wanted one, and they wanted to put it in a room where others could admire and perhaps covet77 it. “A piece of hardware that blends sci-fi shimmer78 with the kitsch whimsy79 of a cocktail80 umbrella,” Steven Levy81 wrote in Newsweek, “it is not only the coolest-looking computer introduced in years, but a chest-thumping statement that Silicon82 Valley’s original dream company is no longer somnambulant.” Forbes called it “an industry-altering success,” and John Sculley later came out of exile to gush83, “He has implemented84 the same simple strategy that made Apple so successful 15 years ago: make hit products and promote them with terrific marketing.”

Carping was heard from only one familiar corner. As the iMac garnered85 kudos86, Bill Gates assured a gathering87 of financial analysts88 visiting Microsoft that this would be a passing fad89. “The one thing Apple’s providing now is leadership in colors,” Gates said as he pointed to a Windows-based PC that he jokingly had painted red. “It won’t take long for us to catch up with that, I don’t think.” Jobs was furious, and he told a reporter that Gates, the man he had publicly decried90 for being completely devoid91 of taste, was clueless about what made the iMac so much more appealing than other computers. “The thing that our competitors are missing is that they think it’s about fashion, and they think it’s about surface appearance,” he said. “They say, We’ll slap a little color on this piece of junk computer, and we’ll have one, too.”

The iMac went on sale in August 1998 for $1,299. It sold 278,000 units in its first six weeks, and would sell 800,000 by the end of the year, making it the fastest-selling computer in Apple history. Most notably92, 32% of the sales went to people who were buying a computer for the first time, and another 12% to people who had been using Windows machines.

Ive soon came up with four new juicy-looking colors, in addition to bondi blue, for the iMacs. Offering the same computer in five colors would of course create huge challenges for manufacturing, inventory93, and distribution. At most companies, including even the old Apple, there would have been studies and meetings to look at the costs and benefits. But when Jobs looked at the new colors, he got totally psyched and summoned other executives over to the design studio. “We’re going to do all sorts of colors!” he told them excitedly. When they left, Ive looked at his team in amazement94. “In most places that decision would have taken months,” Ive recalled. “Steve did it in a half hour.”

There was one other important refinement95 that Jobs wanted for the iMac: getting rid of that detested96 CD tray. “I’d seen a slot-load drive on a very high-end Sony stereo,” he said, “so I went to the drive manufacturers and got them to do a slot-load drive for us for the version of the iMac we did nine months later.” Rubinstein tried to argue him out of the change. He predicted that new drives would come along that could burn music onto CDs rather than merely play them, and they would be available in tray form before they were made to work in slots. “If you go to slots, you will always be behind on the technology,” Rubinstein argued.

“I don’t care, that’s what I want,” Jobs snapped back. They were having lunch at a sushi bar in San Francisco, and Jobs insisted that they continue the conversation over a walk. “I want you to do the slot-load drive for me as a personal favor,” Jobs asked. Rubinstein agreed, of course, but he turned out to be right. Panasonic came out with a CD drive that could rip and burn music, and it was available first for computers that had old-fashioned tray loaders. The effects of this would ripple97 over the next few years: It would cause Apple to be slow in catering98 to users who wanted to rip and burn their own music, but that would then force Apple to be imaginative and bold in finding a way to leapfrog over its competitors when Jobs finally realized that he had to get into the music market.

点击收听单词发音收听单词发音  

1 collaboration bW7yD     
n.合作,协作;勾结
参考例句:
  • The two companies are working in close collaboration each other.这两家公司密切合作。
  • He was shot for collaboration with the enemy.他因通敌而被枪毙了。
2 desktop sucznX     
n.桌面管理系统程序;台式
参考例句:
  • My computer is a desktop computer of excellent quality.我的计算机是品质卓越的台式计算机。
  • Do you know which one is better,a laptop or a desktop?你知道哪一种更好,笔记本还是台式机?
3 specifications f3453ce44685398a83b7fe3902d2b90c     
n.规格;载明;详述;(产品等的)说明书;说明书( specification的名词复数 );详细的计划书;载明;详述
参考例句:
  • Our work must answer the specifications laid down. 我们的工作应符合所定的规范。 来自《简明英汉词典》
  • This sketch does not conform with the specifications. 图文不符。 来自《现代汉英综合大词典》
4 distinctive Es5xr     
adj.特别的,有特色的,与众不同的
参考例句:
  • She has a very distinctive way of walking.她走路的样子与别人很不相同。
  • This bird has several distinctive features.这个鸟具有几种突出的特征。
5 robust FXvx7     
adj.强壮的,强健的,粗野的,需要体力的,浓的
参考例句:
  • She is too tall and robust.她个子太高,身体太壮。
  • China wants to keep growth robust to reduce poverty and avoid job losses,AP commented.美联社评论道,中国希望保持经济强势增长,以减少贫困和失业状况。
6 microprocessor ZDJxs     
n.微信息处理机
参考例句:
  • I've got a typerwriter with a microprocessor.我有一台装有微处理机的打字机。
  • I decided to write a program for a microprocessor.我决定为微处理机编制一套程序。
7 guts Yraziv     
v.狼吞虎咽,贪婪地吃,飞碟游戏(比赛双方每组5人,相距15码,互相掷接飞碟);毁坏(建筑物等)的内部( gut的第三人称单数 );取出…的内脏n.勇气( gut的名词复数 );内脏;消化道的下段;肠
参考例句:
  • I'll only cook fish if the guts have been removed. 鱼若已收拾干净,我只需烧一下即可。
  • Barbara hasn't got the guts to leave her mother. 巴巴拉没有勇气离开她妈妈。 来自《简明英汉词典》
8 decided lvqzZd     
adj.决定了的,坚决的;明显的,明确的
参考例句:
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
9 floppy xjGx1     
adj.松软的,衰弱的
参考例句:
  • She was wearing a big floppy hat.她戴了顶松软的大帽子。
  • Can you copy those files onto this floppy disk?你能把那些文件复制到这张软盘上吗?
10 maxim G2KyJ     
n.格言,箴言
参考例句:
  • Please lay the maxim to your heart.请把此格言记在心里。
  • "Waste not,want not" is her favourite maxim.“不浪费则不匮乏”是她喜爱的格言。
11 sketch UEyyG     
n.草图;梗概;素描;v.素描;概述
参考例句:
  • My sister often goes into the country to sketch. 我姐姐常到乡间去写生。
  • I will send you a slight sketch of the house.我将给你寄去房屋的草图。
12 foam LjOxI     
v./n.泡沫,起泡沫
参考例句:
  • The glass of beer was mostly foam.这杯啤酒大部分是泡沫。
  • The surface of the water is full of foam.水面都是泡沫。
13 initially 273xZ     
adv.最初,开始
参考例句:
  • The ban was initially opposed by the US.这一禁令首先遭到美国的反对。
  • Feathers initially developed from insect scales.羽毛最初由昆虫的翅瓣演化而来。
14 pointed Il8zB4     
adj.尖的,直截了当的
参考例句:
  • He gave me a very sharp pointed pencil.他给我一支削得非常尖的铅笔。
  • She wished to show Mrs.John Dashwood by this pointed invitation to her brother.她想通过对达茨伍德夫人提出直截了当的邀请向她的哥哥表示出来。
15 slab BTKz3     
n.平板,厚的切片;v.切成厚板,以平板盖上
参考例句:
  • This heavy slab of oak now stood between the bomb and Hitler.这时笨重的橡木厚板就横在炸弹和希特勒之间了。
  • The monument consists of two vertical pillars supporting a horizontal slab.这座纪念碑由两根垂直的柱体构成,它们共同支撑着一块平板。
16 hop vdJzL     
n.单脚跳,跳跃;vi.单脚跳,跳跃;着手做某事;vt.跳跃,跃过
参考例句:
  • The children had a competition to see who could hop the fastest.孩子们举行比赛,看谁单足跳跃最快。
  • How long can you hop on your right foot?你用右脚能跳多远?
17 binary jybzWZ     
adj.二,双;二进制的;n.双(体);联星
参考例句:
  • Computers operate using binary numbers.计算机运行运用二进位制。
  • Let us try converting the number itself to binary.我们试一试,把这个数本身变成二进制数。
18 raved 0cece3dcf1e171c33dc9f8e0bfca3318     
v.胡言乱语( rave的过去式和过去分词 );愤怒地说;咆哮;痴心地说
参考例句:
  • Andrew raved all night in his fever. 安德鲁发烧时整夜地说胡话。 来自《简明英汉词典》
  • They raved about her beauty. 他们过分称赞她的美。 来自《现代英汉综合大词典》
19 lieutenants dc8c445866371477a093185d360992d9     
n.陆军中尉( lieutenant的名词复数 );副职官员;空军;仅低于…官阶的官员
参考例句:
  • In the army, lieutenants are subordinate to captains. 在陆军中,中尉是上尉的下级。 来自《现代汉英综合大词典》
  • Lieutenants now cap at 1.5 from 1. Recon at 1. 中尉现在由1人口增加的1.5人口。侦查小组成员为1人口。 来自互联网
20 translucent yniwY     
adj.半透明的;透明的
参考例句:
  • The building is roofed entirely with translucent corrugated plastic.这座建筑完全用半透明瓦楞塑料封顶。
  • A small difference between them will render the composite translucent.微小的差别,也会使复合材料变成半透明。
21 translucency fd35446d5c49e630508acb5f382accc6     
半透明,半透明物; 半透澈度
参考例句:
  • His body seemed to have not only the weakness of a jelly, but its translucency. 他的身体不但像冻胶那么软,而且像冻胶那么半透明。 来自英汉文学
  • It also supports fog, color density, translucency, fluorescence, and other special effects. 它也支持雾、色密度、透明度、光以及其他特效。
22 metaphorically metaphorically     
adv. 用比喻地
参考例句:
  • It is context and convention that determine whether a term will be interpreted literally or metaphorically. 对一个词的理解是按字面意思还是隐喻的意思要视乎上下文和习惯。
  • Metaphorically it implied a sort of admirable energy. 从比喻来讲,它含有一种令人赞许的能量的意思。
23 components 4725dcf446a342f1473a8228e42dfa48     
(机器、设备等的)构成要素,零件,成分; 成分( component的名词复数 ); [物理化学]组分; [数学]分量; (混合物的)组成部分
参考例句:
  • the components of a machine 机器部件
  • Our chemistry teacher often reduces a compound to its components in lab. 在实验室中化学老师常把化合物分解为各种成分。
24 simplicity Vryyv     
n.简单,简易;朴素;直率,单纯
参考例句:
  • She dressed with elegant simplicity.她穿着朴素高雅。
  • The beauty of this plan is its simplicity.简明扼要是这个计划的一大特点。
25 entails bc08bbfc5f8710441959edc8dadcb925     
使…成为必要( entail的第三人称单数 ); 需要; 限定继承; 使必需
参考例句:
  • The job entails a lot of hard work. 这工作需要十分艰苦的努力。
  • This job entails a lot of hard work. 这项工作需要十分努力。
26 complexity KO9z3     
n.复杂(性),复杂的事物
参考例句:
  • Only now did he understand the full complexity of the problem.直到现在他才明白这一问题的全部复杂性。
  • The complexity of the road map puzzled me.错综复杂的公路图把我搞糊涂了。
27 enticing ctkzkh     
adj.迷人的;诱人的
参考例句:
  • The offer was too enticing to refuse. 这提议太有诱惑力,使人难以拒绝。
  • Her neck was short but rounded and her arms plump and enticing. 她的脖子短,但浑圆可爱;两臂丰腴,也很动人。
28 justify j3DxR     
vt.证明…正当(或有理),为…辩护
参考例句:
  • He tried to justify his absence with lame excuses.他想用站不住脚的借口为自己的缺席辩解。
  • Can you justify your rude behavior to me?你能向我证明你的粗野行为是有道理的吗?
29 functional 5hMxa     
adj.为实用而设计的,具备功能的,起作用的
参考例句:
  • The telephone was out of order,but is functional now.电话刚才坏了,但现在可以用了。
  • The furniture is not fancy,just functional.这些家具不是摆着好看的,只是为了实用。
30 deference mmKzz     
n.尊重,顺从;敬意
参考例句:
  • Do you treat your parents and teachers with deference?你对父母师长尊敬吗?
  • The major defect of their work was deference to authority.他们的主要缺陷是趋从权威。
31 recessed 51848727da48077a91e3c74f189cf1fc     
v.把某物放在墙壁的凹处( recess的过去式和过去分词 );将(墙)做成凹形,在(墙)上做壁龛;休息,休会,休庭
参考例句:
  • My rooms were large, with deeply recessed windows and painted, eighteenth-century panellin. 我住的房间很宽敞,有向里凹陷很深的窗户,油漆过的十八世纪的镶花地板。 来自辞典例句
  • The Geneva meeting recessed while Kennety and Khrushchev met in Vienna. 肯尼迪同赫鲁晓夫在维也纳会晤时,日内瓦会议已经休会。 来自辞典例句
32 friendliness nsHz8c     
n.友谊,亲切,亲密
参考例句:
  • Behind the mask of friendliness,I know he really dislikes me.在友善的面具后面,我知道他其实并不喜欢我。
  • His manner was a blend of friendliness and respect.他的态度友善且毕恭毕敬。
33 fend N78yA     
v.照料(自己),(自己)谋生,挡开,避开
参考例句:
  • I've had to fend for myself since I was 14.我从十四岁时起就不得不照料自己。
  • He raised his arm up to fend branches from his eyes.他举手将树枝从他眼前挡开。
34 aesthetic px8zm     
adj.美学的,审美的,有美感
参考例句:
  • My aesthetic standards are quite different from his.我的审美标准与他的大不相同。
  • The professor advanced a new aesthetic theory.那位教授提出了新的美学理论。
35 WHIMS ecf1f9fe569e0760fc10bec24b97c043     
虚妄,禅病
参考例句:
  • The mate observed regretfully that he could not account for that young fellow's whims. 那位伙伴很遗憾地说他不能说出那年轻人产生怪念头的原因。
  • The rest she had for food and her own whims. 剩下的钱她用来吃饭和买一些自己喜欢的东西。 来自英汉文学 - 嘉莉妹妹
36 grudgingly grudgingly     
参考例句:
  • He grudgingly acknowledged having made a mistake. 他勉强承认他做错了。 来自《简明英汉词典》
  • Their parents unwillingly [grudgingly] consented to the marriage. 他们的父母无可奈何地应允了这门亲事。 来自《现代汉英综合大词典》
37 ken k3WxV     
n.视野,知识领域
参考例句:
  • Such things are beyond my ken.我可不懂这些事。
  • Abstract words are beyond the ken of children.抽象的言辞超出小孩所理解的范围.
38 animated Cz7zMa     
adj.生气勃勃的,活跃的,愉快的
参考例句:
  • His observations gave rise to an animated and lively discussion.他的言论引起了一场气氛热烈而活跃的讨论。
  • We had an animated discussion over current events last evening.昨天晚上我们热烈地讨论时事。
39 radical hA8zu     
n.激进份子,原子团,根号;adj.根本的,激进的,彻底的
参考例句:
  • The patient got a radical cure in the hospital.病人在医院得到了根治。
  • She is radical in her demands.她的要求十分偏激。
40 legendary u1Vxg     
adj.传奇(中)的,闻名遐迩的;n.传奇(文学)
参考例句:
  • Legendary stories are passed down from parents to children.传奇故事是由父母传给孩子们的。
  • Odysseus was a legendary Greek hero.奥狄修斯是传说中的希腊英雄。
41 awesome CyCzdV     
adj.令人惊叹的,难得吓人的,很好的
参考例句:
  • The church in Ireland has always exercised an awesome power.爱尔兰的教堂一直掌握着令人敬畏的权力。
  • That new white convertible is totally awesome.那辆新的白色折篷汽车简直棒极了.
42 assailing 35dc1268357e0e1c6775595c8b6d087b     
v.攻击( assail的现在分词 );困扰;质问;毅然应对
参考例句:
  • Last-minute doubts were assailing her. 最后一分钟中的犹豫涌上心头。 来自辞典例句
  • The pressing darkness increased the tension in every student's heart, assailing them with a nameless fear. 黑暗压下来,使每个人的心情变得更紧张。 来自汉英文学 - 家(1-26) - 家(1-26)
43 abate SoAyj     
vi.(风势,疼痛等)减弱,减轻,减退
参考例句:
  • We must abate the noise pollution in our city.我们必须消除我们城里的噪音污染。
  • The doctor gave him some medicine to abate the powerful pain.医生给了他一些药,以减弱那剧烈的疼痛。
44 rehearsal AVaxu     
n.排练,排演;练习
参考例句:
  • I want to play you a recording of the rehearsal.我想给你放一下彩排的录像。
  • You can sharpen your skills with rehearsal.排练可以让技巧更加纯熟。
45 giggling 2712674ae81ec7e853724ef7e8c53df1     
v.咯咯地笑( giggle的现在分词 )
参考例句:
  • We just sat there giggling like naughty schoolchildren. 我们只是坐在那儿像调皮的小学生一样的咯咯地傻笑。 来自《简明英汉词典》
  • I can't stand her giggling, she's so silly. 她吃吃地笑,叫我真受不了,那样子傻透了。 来自《现代英汉综合大词典》
46 outraged VmHz8n     
a.震惊的,义愤填膺的
参考例句:
  • Members of Parliament were outraged by the news of the assassination. 议会议员们被这暗杀的消息激怒了。
  • He was outraged by their behavior. 他们的行为使他感到愤慨。
47 rehearsals 58abf70ed0ce2d3ac723eb2d13c1c6b5     
n.练习( rehearsal的名词复数 );排练;复述;重复
参考例句:
  • The earlier protests had just been dress rehearsals for full-scale revolution. 早期的抗议仅仅是大革命开始前的预演。
  • She worked like a demon all through rehearsals. 她每次排演时始终精力过人。 来自《简明英汉词典》
48 lighting CpszPL     
n.照明,光线的明暗,舞台灯光
参考例句:
  • The gas lamp gradually lost ground to electric lighting.煤气灯逐渐为电灯所代替。
  • The lighting in that restaurant is soft and romantic.那个餐馆照明柔和而且浪漫。
49 translucence 8nLwX     
n.半透明
参考例句:
  • Translucence gives the material the ability to transmit and diffuse light. 半透明给予材质以传送和散播光的能力。
  • Our factory's new products are a series of good quality plastic household utensils with spotless translucence. 洁白透明,质量上乘的家用塑料系列是本厂的新产品。
50 obsession eIdxt     
n.困扰,无法摆脱的思想(或情感)
参考例句:
  • I was suffering from obsession that my career would be ended.那时的我陷入了我的事业有可能就此终止的困扰当中。
  • She would try to forget her obsession with Christopher.她会努力忘记对克里斯托弗的迷恋。
51 auditorium HO6yK     
n.观众席,听众席;会堂,礼堂
参考例句:
  • The teacher gathered all the pupils in the auditorium.老师把全体同学集合在礼堂内。
  • The stage is thrust forward into the auditorium.舞台向前突出,伸入观众席。
52 aisle qxPz3     
n.(教堂、教室、戏院等里的)过道,通道
参考例句:
  • The aisle was crammed with people.过道上挤满了人。
  • The girl ushered me along the aisle to my seat.引座小姐带领我沿着通道到我的座位上去。
53 growled 65a0c9cac661e85023a63631d6dab8a3     
v.(动物)发狺狺声, (雷)作隆隆声( growl的过去式和过去分词 );低声咆哮着说
参考例句:
  • \"They ought to be birched, \" growled the old man. 老人咆哮道:“他们应受到鞭打。” 来自《简明英汉词典》
  • He growled out an answer. 他低声威胁着回答。 来自《简明英汉词典》
54 ousted 1c8f4f95f3bcc86657d7ec7543491ed6     
驱逐( oust的过去式和过去分词 ); 革职; 罢黜; 剥夺
参考例句:
  • He was ousted as chairman. 他的主席职务被革除了。
  • He may be ousted by a military takeover. 他可能在一场军事接管中被赶下台。
55 mentor s78z0     
n.指导者,良师益友;v.指导
参考例句:
  • He fed on the great ideas of his mentor.他以他导师的伟大思想为支撑。
  • He had mentored scores of younger doctors.他指导过许多更年轻的医生。
56 wrought EoZyr     
v.引起;以…原料制作;运转;adj.制造的
参考例句:
  • Events in Paris wrought a change in British opinion towards France and Germany.巴黎发生的事件改变了英国对法国和德国的看法。
  • It's a walking stick with a gold head wrought in the form of a flower.那是一个金质花形包头的拐杖。
57 sentimental dDuzS     
adj.多愁善感的,感伤的
参考例句:
  • She's a sentimental woman who believes marriage comes by destiny.她是多愁善感的人,她相信姻缘命中注定。
  • We were deeply touched by the sentimental movie.我们深深被那感伤的电影所感动。
58 predecessor qP9x0     
n.前辈,前任
参考例句:
  • It will share the fate of its predecessor.它将遭受与前者同样的命运。
  • The new ambassador is more mature than his predecessor.新大使比他的前任更成熟一些。
59 debut IxGxy     
n.首次演出,初次露面
参考例句:
  • That same year he made his Broadway debut, playing a suave radio journalist.在那同一年里,他初次在百老汇登台,扮演一个温文而雅的电台记者。
  • The actress made her debut in the new comedy.这位演员在那出新喜剧中首次登台演出。
60 climaxed 8175d603130018ee91aadbee1916fe4a     
vt.& vi.达到顶点(climax的过去式与过去分词形式)
参考例句:
  • The demonstration climaxed two weeks of strikes. 游行示威将持续了两周的罢工推向了高潮。 来自辞典例句
  • His election to the presidency climaxed his political career. 他的当选为总统使他的政治生涯达到最高峰。 来自辞典例句
61 computing tvBzxs     
n.计算
参考例句:
  • to work in computing 从事信息处理
  • Back in the dark ages of computing, in about 1980, they started a software company. 早在计算机尚未普及的时代(约1980年),他们就创办了软件公司。
62 symbolically LrFwT     
ad.象征地,象征性地
参考例句:
  • By wearing the ring on the third finger of the left hand, a married couple symbolically declares their eternal love for each other. 将婚戒戴在左手的第三只手指上,意味着夫妻双方象征性地宣告他们的爱情天长地久,他们定能白头偕老。
  • Symbolically, he coughed to clear his throat. 周经理象征地咳一声无谓的嗽,清清嗓子。
63 venue ALkzr     
n.犯罪地点,审判地,管辖地,发生地点,集合地点
参考例句:
  • The hall provided a venue for weddings and other functions.大厅给婚礼和其他社会活动提供了场所。
  • The chosen venue caused great controversy among the people.人们就审判地点的问题产生了极大的争议。
64 dispel XtQx0     
vt.驱走,驱散,消除
参考例句:
  • I tried in vain to dispel her misgivings.我试图消除她的疑虑,但没有成功。
  • We hope the programme will dispel certain misconceptions about the disease.我们希望这个节目能消除对这种疾病的一些误解。
65 enlist npCxX     
vt.谋取(支持等),赢得;征募;vi.入伍
参考例句:
  • They come here to enlist men for the army.他们来这儿是为了召兵。
  • The conference will make further efforts to enlist the support of the international community for their just struggle. 会议必将进一步动员国际社会,支持他们的正义斗争。
66 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
67 impresario Tk5ym     
n.歌剧团的经理人;乐团指挥
参考例句:
  • The impresario will present an expanded series of concerts next season.下个季节将举办一次大型的系列音乐会。
  • The impresario had buttoned his astrakhan coat.乐团经理扣好了羔皮外套。
68 piqued abe832d656a307cf9abb18f337accd25     
v.伤害…的自尊心( pique的过去式和过去分词 );激起(好奇心)
参考例句:
  • Their curiosity piqued, they stopped writing. 他们的好奇心被挑起,停下了手中的笔。 来自辞典例句
  • This phenomenon piqued Dr Morris' interest. 这一现象激起了莫里斯医生的兴趣。 来自辞典例句
69 graceful deHza     
adj.优美的,优雅的;得体的
参考例句:
  • His movements on the parallel bars were very graceful.他的双杠动作可帅了!
  • The ballet dancer is so graceful.芭蕾舞演员的姿态是如此的优美。
70 estranged estranged     
adj.疏远的,分离的
参考例句:
  • He became estranged from his family after the argument.那场争吵后他便与家人疏远了。
  • The argument estranged him from his brother.争吵使他同他的兄弟之间的关系疏远了。
71 grid 5rPzpK     
n.高压输电线路网;地图坐标方格;格栅
参考例句:
  • In this application,the carrier is used to encapsulate the grid.在这种情况下,要用载体把格栅密封起来。
  • Modern gauges consist of metal foil in the form of a grid.现代应变仪则由网格形式的金属片组成。
72 wondrous pfIyt     
adj.令人惊奇的,奇妙的;adv.惊人地;异乎寻常地;令人惊叹地
参考例句:
  • The internal structure of the Department is wondrous to behold.看一下国务院的内部结构是很有意思的。
  • We were driven across this wondrous vast land of lakes and forests.我们乘车穿越这片有着湖泊及森林的广袤而神奇的土地。
73 adorned 1e50de930eb057fcf0ac85ca485114c8     
[计]被修饰的
参考例句:
  • The walls were adorned with paintings. 墙上装饰了绘画。
  • And his coat was adorned with a flamboyant bunch of flowers. 他的外套上面装饰着一束艳丽刺目的鲜花。
74 parentheses 2dad6cf426f00f3078dcec97513ed9fe     
n.圆括号,插入语,插曲( parenthesis的名词复数 )
参考例句:
  • Irregular forms are given in parentheses . 不规则形式标注在括号内。
  • Answer these questions, using the words in parentheses. Put the apostrophe in the right place. 用句后括号中的词或词组来回答问题,注意撇号的位置。 来自《简明英汉词典》
75 millennium x7DzO     
n.一千年,千禧年;太平盛世
参考例句:
  • The whole world was counting down to the new millennium.全世界都在倒计时迎接新千年的到来。
  • We waited as the clock ticked away the last few seconds of the old millennium.我们静候着时钟滴答走过千年的最后几秒钟。
76 socket jw9wm     
n.窝,穴,孔,插座,插口
参考例句:
  • He put the electric plug into the socket.他把电插头插入插座。
  • The battery charger plugs into any mains socket.这个电池充电器可以插入任何类型的电源插座。
77 covet 8oLz0     
vt.垂涎;贪图(尤指属于他人的东西)
参考例句:
  • We do not covet anything from any nation.我们不觊觎任何国家的任何东西。
  • Many large companies covet these low-cost acquisition of troubled small companies.许多大公司都觊觎低价收购这些陷入困境的小公司。
78 shimmer 7T8z7     
v./n.发微光,发闪光;微光
参考例句:
  • The room was dark,but there was a shimmer of moonlight at the window.屋子里很黑,但靠近窗户的地方有点微光。
  • Nor is there anything more virginal than the shimmer of young foliage.没有什么比新叶的微光更纯洁无瑕了。
79 whimsy TIlyx     
n.古怪,异想天开
参考例句:
  • They are like oracular messages,but witty-jaunty at times-and sometimes trembling on the edge of whimsy.它们都像神谕,但很机智,有时极其轻快,有时又濒于怪诞。
  • He had a whimsy about flying to the moon.他有个想飞上月球的怪念头。
80 cocktail Jw8zNt     
n.鸡尾酒;餐前开胃小吃;混合物
参考例句:
  • We invited some foreign friends for a cocktail party.我们邀请了一些外国朋友参加鸡尾酒会。
  • At a cocktail party in Hollywood,I was introduced to Charlie Chaplin.在好莱坞的一次鸡尾酒会上,人家把我介绍给查理·卓别林。
81 levy Z9fzR     
n.征收税或其他款项,征收额
参考例句:
  • They levy a tax on him.他们向他征税。
  • A direct food levy was imposed by the local government.地方政府征收了食品税。
82 silicon dykwJ     
n.硅(旧名矽)
参考例句:
  • This company pioneered the use of silicon chip.这家公司开创了使用硅片的方法。
  • A chip is a piece of silicon about the size of a postage stamp.芯片就是一枚邮票大小的硅片。
83 gush TeOzO     
v.喷,涌;滔滔不绝(说话);n.喷,涌流;迸发
参考例句:
  • There was a gush of blood from the wound.血从伤口流出。
  • There was a gush of blood as the arrow was pulled out from the arm.当从手臂上拔出箭来时,一股鲜血涌了出来。
84 implemented a0211e5272f6fc75ac06e2d62558aff0     
v.实现( implement的过去式和过去分词 );执行;贯彻;使生效
参考例句:
  • This agreement, if not implemented, is a mere scrap of paper. 这个协定如不执行只不过是一纸空文。 来自《现代汉英综合大词典》
  • The economy is in danger of collapse unless far-reaching reforms are implemented. 如果不实施影响深远的改革,经济就面临崩溃的危险。 来自辞典例句
85 garnered 60d1f073f04681f98098b8374f4a7693     
v.收集并(通常)贮藏(某物),取得,获得( garner的过去式和过去分词 )
参考例句:
  • Mr. Smith gradually garnered a national reputation as a financial expert. 史密斯先生逐渐赢得全国金融专家的声誉。 来自《简明英汉词典》
  • He has garnered extensive support for his proposals. 他的提议得到了广泛的支持。 来自辞典例句
86 kudos U9Uzv     
n.荣誉,名声
参考例句:
  • He received kudos from everyone on his performance.他的表演受到大家的称赞。
  • It will acquire no kudos for translating its inner doubts into hesitation.如果由于内心疑虑不安而在行动上举棋不定,是得不到荣誉的。
87 gathering ChmxZ     
n.集会,聚会,聚集
参考例句:
  • He called on Mr. White to speak at the gathering.他请怀特先生在集会上讲话。
  • He is on the wing gathering material for his novels.他正忙于为他的小说收集资料。
88 analysts 167ff30c5034ca70abe2d60a6e760448     
分析家,化验员( analyst的名词复数 )
参考例句:
  • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
  • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
89 fad phyzL     
n.时尚;一时流行的狂热;一时的爱好
参考例句:
  • His interest in photography is only a passing fad.他对摄影的兴趣只是一时的爱好罢了。
  • A hot business opportunity is based on a long-term trend not a short-lived fad.一个热门的商机指的是长期的趋势而非一时的流行。
90 decried 8228a271dcb55838e82261f4e24dc430     
v.公开反对,谴责( decry的过去式和过去分词 )
参考例句:
  • The measures were decried as useless. 这些措施受到指责,说是不起作用。
  • The old poet decried the mediocrity of today's writing. 老诗人抨击了现代文体的平庸无奇。 来自《现代英汉综合大词典》
91 devoid dZzzx     
adj.全无的,缺乏的
参考例句:
  • He is completely devoid of humour.他十分缺乏幽默。
  • The house is totally devoid of furniture.这所房子里什么家具都没有。
92 notably 1HEx9     
adv.值得注意地,显著地,尤其地,特别地
参考例句:
  • Many students were absent,notably the monitor.许多学生缺席,特别是连班长也没来。
  • A notably short,silver-haired man,he plays basketball with his staff several times a week.他个子明显较为矮小,一头银发,每周都会和他的员工一起打几次篮球。
93 inventory 04xx7     
n.详细目录,存货清单
参考例句:
  • Some stores inventory their stock once a week.有些商店每周清点存货一次。
  • We will need to call on our supplier to get more inventory.我们必须请供应商送来更多存货。
94 amazement 7zlzBK     
n.惊奇,惊讶
参考例句:
  • All those around him looked at him with amazement.周围的人都对他投射出惊异的眼光。
  • He looked at me in blank amazement.他带着迷茫惊诧的神情望着我。
95 refinement kinyX     
n.文雅;高尚;精美;精制;精炼
参考例句:
  • Sally is a woman of great refinement and beauty. 莎莉是个温文尔雅又很漂亮的女士。
  • Good manners and correct speech are marks of refinement.彬彬有礼和谈吐得体是文雅的标志。
96 detested e34cc9ea05a83243e2c1ed4bd90db391     
v.憎恶,嫌恶,痛恨( detest的过去式和过去分词 )
参考例句:
  • They detested each other on sight. 他们互相看着就不顺眼。
  • The freethinker hated the formalist; the lover of liberty detested the disciplinarian. 自由思想者总是不喜欢拘泥形式者,爱好自由者总是憎恶清规戒律者。 来自辞典例句
97 ripple isLyh     
n.涟波,涟漪,波纹,粗钢梳;vt.使...起涟漪,使起波纹; vi.呈波浪状,起伏前进
参考例句:
  • The pebble made a ripple on the surface of the lake.石子在湖面上激起一个涟漪。
  • The small ripple split upon the beach.小小的涟漪卷来,碎在沙滩上。
98 catering WwtztU     
n. 给养
参考例句:
  • Most of our work now involves catering for weddings. 我们现在的工作多半是承办婚宴。
  • Who did the catering for your son's wedding? 你儿子的婚宴是由谁承办的?


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