WESTSIDER GEORGE LANG

WESTSIDER GEORGE LANG
Owner of the Cafe des Artistes

8-4-79

George Lang, artist and perfectionist, could have become a success in any of a hundred professions. In 1946, when he arrived in the U.S. from his native Hungary, he got a job as violinist with the Dallas Symphony. But Lang soon discovered that the orchestra pit was too confining for a man of his vision. He might have turned to composition or conducting; instead he decided¹ to switch to a different field entirely² — cooking. Today, at 54, he is the George Balanchine of the food world — a "culinary choreographer³" with an international reputation for knowing virtually everything relevant that is to be known about food preparation and restaurants.

Lang's imagination, Gourmet⁴ magazine once wrote, "is as fertile as the Indus Valley." This imagination, combined with his keen intelligence, his concern for details, his natural versatility⁵, and his seemingly endless capacity for work, have enabled him to rewrite the definition of the term "restaurant consultant⁶."

As head of the George Lang Corporation, a loosely structured group of associates that he founded in 1971, he commands $2,500 a day plus expenses for jetting around the world, giving advice on restaurant and kitchen design, menu planning, and every other aspect of a restaurant from the lighting⁷ to the color of the napkins.

His large-scale projects in the past few years include food consulting and
design for Marriot Motor Hotels, Holiday Inn, the Cunard Lines, and
Philippine President Ferdinand Marcos. He was the chief planner for The
Market, a three-level, 20-shop marketplace in the East Side's Citicorp
Center. In 1975, when he took over the West Side's famous Cafe des
Artistes, the business quadrupled within weeks.

A prolific⁸ author as well, Lang has written several books and hundreds of articles for leading publications, including the Encyclopedia⁹ Britannica. His column, "Table for One," is a regular feature of Travel & Leisure magazine. He has bottled burgundy under his own label, arranged parties for the rich and famous, and served as consultant for Time-Life's series on international cookery.

His office has a miniature garden in the middle; the wall are lined with 5,000 catalogued cookbooks. He comes sailing into the room and takes a seat at his semicircular desk, which all but engulfs¹⁰ him. Short in stature¹¹, bald as a gourd¹², he moves with a darting¹³ energy that sees him through 20 hour workdays with as many as 30 food tastings. His softly accented speech is the only thing about him that is slow, because Lang chooses his words carefully, aiming for the same perfection in English as in everything else. Although modesty¹⁴ is not one of his characteristics, he gives full credit to his staff for being equal partners in his corporation's success. There is a feeling of camaraderie¹⁵ in the air, as if all are members of a single family.

The Cafe des Artistes, he admits, was a moderately successful French restaurant for 60 years before he took it over. "But it needed spiritual changes as well as physical changes. And — let me underline this and triple-space it — excellent food. You cannot chew scenery. We maintain a certain kind of formal informality, which simply means that anyone can come, dressed any way they want, as long as their behavior will justify¹⁶ their white tie or dungarees. I could raise the prices by 50 to 100 percent overnight, and I wouldn't lose a single customer. But feel an obligation to New York City and the restaurant industry to maintain what I call reasonable prices."

His corporation also owns the Hungaria Restaurant at Citicorp, which has a gypsy orchestra from Budapest, and Small Pleasures, a pastry¹⁷ shop in the same building. However, Lang stresses that "98 percent of our business comes from consulting. I always think in terms of problems and solutions, because every restaurant must be designed to suit the needs of a particular market. At Alexander's, for example, we came up with a restaurant where you could have a reasonably pleasant luncheon¹⁸ for two to four dollars."

Still an ardent¹⁹ music lover, George Lang plays the violin whenever time permits. He recently acquired a Stradivarius and says with a laugh, "I'm threatening to get back completely to shape and play a concert."

Lang enjoys the European atmosphere of the West Side, where he has lived for the past 30 years. Among his favorite Westside restaurants: the Moon Palace on Broadway, Sakura Chaya on Columbus, and Le Poulailler on 65th Street.

His latest endeavor is a 4-to-6-minute TV spot titled Lang at Large, which is broadcast twice a month on the CBS network show Sunday Morning. "It's part of my new career," he announces joyfully²⁰.

Asked about which aspect of his work gives him the most satisfaction, Lang ponders for a moment and concludes: "It would be easiest for me to say that my biggest thrill is to see an idea of mine become a three dimensional reality, especially if it may be a $50 million project. But actually, an even bigger thrill for me is to go to an obscure place in the world, and see a bit of improvement in people's lives through the effort of someone who was my former disciple²¹."

1 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

2 entirely   

ad.全部地，完整地；完全地，彻底地

参考例句：

• The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
• His life was entirely given up to the educational work. 他的一生统统献给了教育工作。

3 choreographer   

n.编舞者

参考例句：

• She is a leading professional belly dancer, choreographer, and teacher. 她既是杰出的专业肚皮舞演员，也是舞蹈设计者和老师。 来自辞典例句
• It'stands aside, my choreographer of grace, and blesses each finger and toe. 它站在一旁，我优雅的舞蹈指导，并祝福每个指尖与脚尖。 来自互联网

4 gourmet   

n.食物品尝家；adj.出于美食家之手的

参考例句：

• What does a gourmet writer do? 美食评论家做什么？
• A gourmet like him always eats in expensive restaurants.像他这样的美食家总是到豪华的餐馆用餐。

5 versatility   

n.多才多艺，多样性，多功能

参考例句：

• Versatility is another of your strong points,but don't overdo it by having too many irons in the fire.你还有一个长处是多才多艺，但不要揽事太多而太露锋芒。
• This versatility comes from a dual weather influence.这种多样性是由于双重的气候影响而形成的。

6 consultant   

n.顾问；会诊医师，专科医生

参考例句：

• He is a consultant on law affairs to the mayor.他是市长的一个法律顾问。
• Originally,Gar had agreed to come up as a consultant.原来，加尔只答应来充当我们的顾问。

7 lighting   

n.照明，光线的明暗，舞台灯光

参考例句：

• The gas lamp gradually lost ground to electric lighting.煤气灯逐渐为电灯所代替。
• The lighting in that restaurant is soft and romantic.那个餐馆照明柔和而且浪漫。

8 prolific   

adj.丰富的，大量的；多产的，富有创造力的

参考例句：

• She is a prolific writer of novels and short stories.她是一位多产的作家，写了很多小说和短篇故事。
• The last few pages of the document are prolific of mistakes.这个文件的最后几页错误很多。

9 encyclopedia   

n.百科全书

参考例句：

• The encyclopedia fell to the floor with a thud.那本百科全书砰的一声掉到地上。
• Geoff is a walking encyclopedia.He knows about everything.杰夫是个活百科全书，他什么都懂。

10 engulfs   

v.吞没，包住( engulf的第三人称单数 )

参考例句：

• Hemingway suppresses emtion, Wolfe engulfs the reader in feeling. 海明威感情压抑，沃尔夫却把读者卷进感情的漩涡。 来自辞典例句
• Consumption ideological trend engulfs the entire world at present age. 当今时代，消费主义呈现席卷全球之势。 来自互联网

11 stature   

n.（高度）水平，（高度）境界，身高，身材

参考例句：

• He is five feet five inches in stature.他身高5英尺5英寸。
• The dress models are tall of stature.时装模特儿的身材都较高。

12 gourd   

n.葫芦

参考例句：

• Are you going with him? You must be out of your gourd.你和他一块去？你一定是疯了。
• Give me a gourd so I can bail.把葫芦瓢给我，我好把水舀出去。

13 darting   

v.投掷，投射( dart的现在分词 )；向前冲，飞奔

参考例句：

• Swallows were darting through the clouds. 燕子穿云急飞。 来自《现代英汉综合大词典》
• Swallows were darting through the air. 燕子在空中掠过。 来自辞典例句

14 modesty   

n.谦逊，虚心，端庄，稳重，羞怯，朴素

参考例句：

• Industry and modesty are the chief factors of his success.勤奋和谦虚是他成功的主要因素。
• As conceit makes one lag behind,so modesty helps one make progress.骄傲使人落后，谦虚使人进步。

15 camaraderie   

n.同志之爱，友情

参考例句：

• The camaraderie among fellow employees made the tedious work just bearable.同事之间的情谊使枯燥乏味的工作变得还能忍受。
• Some bosses are formal and have occasional interactions,while others prefer continual camaraderie.有些老板很刻板，偶尔才和下属互动一下；有些则喜欢和下属打成一片。

16 justify   

vt.证明…正当(或有理)，为…辩护

参考例句：

• He tried to justify his absence with lame excuses.他想用站不住脚的借口为自己的缺席辩解。
• Can you justify your rude behavior to me?你能向我证明你的粗野行为是有道理的吗？

17 pastry   

n.油酥面团，酥皮糕点

参考例句：

• The cook pricked a few holes in the pastry.厨师在馅饼上戳了几个洞。
• The pastry crust was always underdone.馅饼的壳皮常常烤得不透。

18 luncheon   

n.午宴，午餐，便宴

参考例句：

• We have luncheon at twelve o'clock.我们十二点钟用午餐。
• I have a luncheon engagement.我午饭有约。

19 ardent   

adj.热情的，热烈的，强烈的，烈性的

参考例句：

• He's an ardent supporter of the local football team.他是本地足球队的热情支持者。
• Ardent expectations were held by his parents for his college career.他父母对他的大学学习抱着殷切的期望。

20 joyfully   

adv. 喜悦地, 高兴地

参考例句：

• She tripped along joyfully as if treading on air. 她高兴地走着，脚底下轻飘飘的。
• During these first weeks she slaved joyfully. 在最初的几周里，她干得很高兴。

21 disciple   

n.信徒，门徒，追随者

参考例句：

• Your disciple failed to welcome you.你的徒弟没能迎接你。
• He was an ardent disciple of Gandhi.他是甘地的忠实信徒。